[Shinsegae Magazine] Chicor’s Best Skincare Item
Klairs has become the best skincare brand and also the strategic brand of Chicor, the Korean Millenial and foreign tourists' favorite beauty select shop. Shinsegae Magazine has featured two of Klairs products, 'Supple Preparation Facial Toner' and 'Midnight Blue Youth Activating Drop' as 'Chicor's Best Skincare Item' 🏅
Supple Preparation Facial Toner
A low irritating toner for those with sensitive skin. It is a facial toner that even those with sensitive skin types can easily apply and it effectively hydrates the skin to the deepest layer.
Midnight Blue Youth Activating Drop
A water type night serum that is effective for improving skin's texture.
It is a highly concentrated water type serum that helps to protect damaged skin from irritation during the nighttime and improves the wrinkles.
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Klairs, Exclusive Pop-up at ’29CM STORE’
- Soft Airy UV Essence, #1 on Accumulated Sales, Becoming the Winner of ‘29 Beauty Awards 2020’ in Green Beauty on 29CM - 'Toner Artisans' Klairs, Displaying 10 Popular Products Including the Million-Seller Supple Preparation Facial Toner and New Toners Klairs, a sensitive skincare brand from skincare brand·contents·commerce development corporation Wishcompany (CEO Soungho Park, wishcompany.net) announced on the 5th that they will open a pop-up store at 29CM Store, located near Gangnam station exit 10, until the 30th of next month. Klairs will display 10 popular products including the ‘Soft Airy UV Essence,’ which won the Green Beauty category of ‘29 Beauty Awards 2020’ with #1 accumulated sales, and other best-selling and new products. ‘29 Beauty Awards 2020’ is a list of 25 best items selected based on the sales data of last year from the online concept store 29CM, and Soft Airy UV Essence is the only sunscreen to become the winner. Soft Airy UV Essence became popular immediately after its launch, both domestically and internationally. It was ranked #1 on Glow Pick’s list of sunscreens, and received countless praises from domestic/international distribution channels, beauty magazines, and communities. So far, it has won 7 awards such as △Hwahae Beauty Awards △Cosmopolitan Editor’s Pick △Taiwanese Oh! My Venus (TV broadcast) △Glow Pick Consumer Beauty Awards △ Glow Pick Consumer Choice △ Chicor Best Awards △29CM Beauty Awards. Klairs is referred to as ‘Toner Artisans’ by consumers, so it is a good idea to pay attention to them along with the sunscreen. Together with ‘Supple Preparation Toner,’ which became a million-seller selling a total of million bottles like July, and ‘Unscented Toner,’ its unscented version, ‘Daily Skin Hydrating Water,’ a recent hydrating toner launch, ‘Daily Skin Softening Water,’ a low-pH exfoliating toner, will all be available at the pop-up. The Supple Toner line renewed its packaging to be more sustainable, printing with soy ink on an environmentally-friendly certified paper. Furthermore, customers and experience at the pop up the products such as ‘Freshly Juiced Vitamin Drop,’ #1 in the category of essence in Chicor’s Best Awards, ‘Freshly Juiced Vitamin E Mask,’ winner of Soko Glam’s Best K-Beauty Awards, and ‘Cushion Whenever,’ which allows various finishes and coverage/texture control with its two types of high-end puffs. Jayoung Jeong Leader of PR Lab at Wishcompany has stated that “the main consumers of Klairs are millennials, and they related to the values such as cruelty free·vegan friendly that the brand has pursued from the beginning of its launch. This seems to be the reason why we did well on 29CM, which is frequently visited by millennials who look for ethical consumption.” Jeong also stated that “we expect the 29CM pop-up will be a good opportunity for us to meet, in the offline space, more people who will relate to the values of Klairs.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [장업신문] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [마켓뉴스] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [코스모닝] 클레어스, 29CM스토어 강남점 입점 [로이슈] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈 [머니S] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈...인기 제품 총 10종 선봬 [코스인코리아닷컴] '토너맛집' 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈
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Klairs Celebrates World Day for Laboratory Animals
With a Cruelty-Free Campaign,
‘GO CRUELTY FREE: LET US BE!’- 6th Donation Project From Klairs, a Cruelty-Free, Vegan-Friendly Brand - Selling Klairs Cruelty Free Kit Created in Collaboration With 'Joguman Studio' in Limited Availability; All Profit Goes to an Animal Rights Organization Wishcompany, brand·content·commerce development corporation (CEO, Park Soungho), announced on the 21st that its sensitive skincare brand dear,Klairs is celebrating World Day for Laboratory Animals with a cruelty-free campaign 'GO CRUELTY FREE: LET US BE!'.This campaign is the 6th fundraising project from Klairs, and all profit goes to an animal rights organization. Klairs is a 'cruelty-free' brand that does not do any animal testing, and it is also a 'vegan-friendly' brand that avoids the use of animal-driven ingredients. Klairs has been abiding by these values since 2010 when the brand first launched. It keeps the decision that they will follow non-animal testing rules not only in the development of products but also in the distribution processes and not exporting to any countries that require animal testing for the import of cosmetics products. Klairs is voicing against animal testing once again through this campaign. They are sending their wish that all animals are free through the campaign slogan and illustration. For a broader appeal and to deliver their message more effectively, Klairs collaborated with 'Joguman Studio,' which has a cult following by its visual rendering of characters in the microcosm of the studio. Instagram에서 이 게시물 보기 조구만 스튜디오(@joguman.studio)님의 공유 게시물님, 2020 4월 22 2:26오전 PDT Any customer that purchases campaign goods from the cross-border E-commerce Wishtrend(wishtrend.com) from the 20th, automatically becomes a participant of the donation. The concept of this campaign's merchandise is a walk with your pet, and the merchandise includes a mini pouch that can be used as a poop bag, a handkerchief, a drink bag, and more. All the products feature an illustration from 'Joguman Studio.' To celebrate the beginning of this campaign, Wishtrend is giving off a 15% discount on the set that consists of all the campaign merchandise and a full-sized 'Soft Airy UV Essence,' a sunscreen from Klairs. Furthermore, for the first 300 customers, Wishtrend is giving away a Klairs X Joguman Studio sticker pack. One can participate in a campaign even after the purchase, by leaving a review on Instagram. Wishtrend is offering a 10% discount coupon on all products of Klairs. More detailed information on the donation participation is available on the fundraising project page on Wishtrend. Instagram에서 이 게시물 보기 Klairs | Simple, but enough(@klairs.global)님의 공유 게시물님, 2020 4월 19 11:16오후 PDT Even without purchasing, one can participate in the project by posting the campaign hashtags such as #Klairs #KlairsCrueltyFree #WorthTheWalk on their SNS or by participating in the relay giveaways on Wishcompany's four Instagram accounts during the week of the fundraising project. Choi Juhee, the manager of domestic marketing of Klairs, stated that "This 6th fundraising project was made possible by all our customers who are taking a walk with us towards the more sustainable lifestyle. We hope that our campaign can bring in much sympathy, and also that this will enable our next project as well." Jeong Jayoung, the manager of PR Lab, who is managing this campaign's communications, said that "This fundraising project is being done not only domestically but also internationally. We expect that the customers of Klairs, everywhere in the world, can come together through Wishtrend (wishtrend.com) to achieve something meaningful." ㅡ Klairs 6th Fundraising Project for World Day for Laboratory Animals, ‘GO CRUELTY FREE: LET US BE!’ ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, ‘GO CRUELTY FREE: LET US BE!’ 캠페인 [코스모닝] “세상 모든 동물에게 자유를!” [머니S] 클레어스, 세계실험동물의날 맞아 크루얼티프리 캠페인 진행 [로이슈] 클레어스, 클레어스, 세계실험동물의날 맞아 크루얼티프리 캠페인‘GO CRUELTY FREE: LET US BE!’ 진행 [싱글리스트] 클레어스, 세계실험동물의날 맞아 '크루얼티프리' 캠페인