- Inspired by the Common Concept of Softness, Introducing New Collaborative Branding Featuring Essential Summer Items - "FUN&ACTIVE PACK" Pre-sale Starts on the 29th… Offering Unique Enjoyment with By Wishtrend's Sun Stick and Seolleim   The high-performance skincare brand By Wishtrend is launching a summer season collaboration with Korea's leading ice cream brand, LOTTE Wellfood Seolleim. Wishcompany (CEO Park Soung-ho), a global beauty content enterprise, announced on the 29th that they are releasing the "FUN&ACTIVE PACK," a collaboration between By Wishtrend's "Pore Smoothing Bakuchiol Sun Stick" and LOTTE Wellfood's Seolleim. The FUN&ACTIVE PACK is designed to make outdoor activities more enjoyable and convenient. It includes By Wishtrend's popular product from the Bakuchiol line, "Pore Smoothing Bakuchiol Sun Stick," and a white drawstring bag that pairs well with any summer outdoor activity. This drawstring bag is particularly eye-catching with its white fabric evoking Seolleim ice cream, adorned with a refreshing snowflake design and a spring symbol representing Bakuchiol's regenerative properties. Pre-orders start on the 29th at LOTTE Wellfood Sweet Mall, with official sales beginning on August 5th. By Wishtrend's Bakuchiol Sun Stick, created in collaboration with Seolleim, is an organic sunscreen containing Bakuchiol, known as the next-generation retinol. It provides intense UV protection (SPF50+ PA++++) while keeping the skin smooth and healthy. Additionally, it includes primer functions to correct pores and skin texture, offering a fresh and powdery finish without oiliness. This summer collaboration targets the season with the concept of “easy and convenient softness,” linking the smooth application of the Bakuchiol Sun Stick with the coolness of Seolleim. The two brands aim to offer consumers a unique and enjoyable experience through this collaboration. Lee So-eun, Brand Strategy Senior Leader at By Wishtrend, Wishcompany, stated, "We planned this fresh combination of two essential summer products—sun stick and ice cream—for outdoor activities as the rainy season ends and the sun intensifies. We hope you find cool enjoyment in your daily life through the soft fusion of By Wishtrend and Seolleim this summer." Meanwhile, the high-performance skincare brand, which launched globally in 2013, made its domestic debut this May through a pop-up in Seongsu. Its flagship products include the three-item Bakuchiol line, featuring the "Vitamin A-mazing Bakuchiol Night Cream,” recognized as the next-generation retinol.

- From April 27 to May 6, various events and spaces will be organized under the theme of “Quick and Easy Aging Care” - Will introduce three next-generation retinol Bakuchiol products, including the best-selling Bakuchiol Night Cream Global beauty content company Wishcompany’s high-functional skincare brand, By Wishtrend, announced on April 25 that it will open a pop-up store at Hotel GLOSOME in Seongsu-dong, Seoul. The upcoming pop-up store will run from April 27 to May 6 and will be the first Korean pop-up store of By Wishtrend, which is highly popular in Sweden, Vietnam, Germany, etc. By Wishtrend, which had only sold products online and had no contact point with domestic customers, plans to engage directly with local consumers through the pop-up store and focus on promoting the brand’s philosophy and the quality of its best-selling Bakuchiol product line. The By Wishtrend pop-up store will have the concept of a bodega where visitors can enjoy Bakuchiol, the main ingredient of the products. The pop-up store will offer a variety of attractions and abundant benefits and experiences in the two areas—the play zone and the event zone. All visiting customers will receive samples of two products from the Bakuchiol line and a newspaper introducing the brand as a gift. In the main space of the play zone, visitors can try out the “Bakuchiol To-Go Vending Machine” set up under the concept of Quick and Easy Aging Care and get a miniature "Vitamin A-mazing Bakuchiol Night Cream (Bakuchiol Night Cream)." In addition, customers can experience the Bakuchiol line products in the event zone and follow the brand’s social media account to participate in a photo-printing event. All three Bakuchiol products are available on-site with a 50% discount. Pop-up exclusive limited edition merchandise, such as coin wallets and reusable bags, will also be provided upon purchase. “We’re delighted to introduce By Wishtrend, which had been pre-launched globally, to domestic consumers through this pop-up store,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, "We hope customers experience the Bakuchiol line, including the Bakuchiol Night Cream, under the limelight as the next-generation retinol." By Wishtrend is a global high-functional skincare brand that is available online and in stores in 53 countries. The brand's representative products include “Vitamin A-mazing Bakuchiol Night Cream,” which topped the charts in the health and beauty review platform Glowpick and was nominated “Top of Top” among high-intensity Vitamin A products by the beauty YouTuber Director Pi. Recently, By Wishtrend has expanded the Bakuchiol line by launching a body lotion and sun stick.

- High-functional skincare brand “By Wishtrend” expands a lineup centered around Bakuchiol, the next-generation retinol - Alongside powerful UV protection (SPF50+ PA++++), it even functions as a primer correcting pores and irregularities     By Wishtrend, a high-functional skincare brand of the global beauty content company, Wishcompany, announced on the 15th the launch of “Pore Smoothing Bakuchiol Sun Stick (Bakuchiol Sun Stick).” The new Bakuchiol Sun Stick is a chemical sunscreen product containing Bakuchiol, which is an ingredient under the limelight as the next-generation retinol. It’s a suncare product that helps create smooth and healthy skin, not to mention its powerful UV protection (SPF50+ PA++++). Bakuchiol Sun Stick features a primer function that corrects pores and irregularities on the skin. It can be used to achieve smooth and flawless skin when used before applying makeup. It also provides a soft and matte finish as if you're wearing powder and can be applied frequently without having to worry about the skin going cakey. Moreover, not only does it carry 10,000 ppm-worth of the main ingredients, Bakuchiol, but it also contains niacinamide and peptides. Through its five-times intensive pore and skin texture care, it provides intensive care of pore area, size, and number and helps improve skin elasticity and texture. It even passed the eye irritation and sweatproof tests, and therefore proved to have high resistance to sweat and sebum, and minimized eye irritations. “We have launched a sun stick that helps skincare and UV protection simultaneously in a season with more outdoor activities and stronger UV rays,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, “Much love for By Wishtrend’s Bakuchiol products that help prevent aging, including the new Bakuchiol Sun Stick, will be highly appreciated.” To celebrate the launch of the Bakuchiol Sun Stick, all three products in the Bakuchiol lineup will be available at discounted prices through the 21st via the brand’s official Naver online store. The Bakuchiol Sun Stick will be offered at a special price to celebrate its launch via Naver Shopping Live at 7 pm on the 16th. Meanwhile, By Wishtrend expanded its Bakuchiol product lineup into three types by launching the “Pore Smoothing Bakuchiol Sun Stick.” “Vitamin A-mazing Bakuchiol Night Cream” was selected as “Top of Top” among high-intensity Vitamin A products by the beauty YouTuber Director Pi. In last February, By Wishtrend had launched the “Vitamin A-mazing Bakuchiol Body Lotion” and expanded its lineup from skincare to body care products in order to provide wider choices for consumers.

- “Vitamin A-mazing Bakuchiol Body Lotion” to follow No.1 Bakuchiol Night Cream - “Next-generation retinol” to improve skin elasticity as it is an exclusive body care product for making smooth and firm skin   Bakuchiol Night Cream, named the best item in the aging care category in various beauty channels, will be released as a body lotion. Wishcompany announced on February 22 that By Wishtrend, the company's high-functioning skincare brand, has launched a new body lotion, “Vitamin A-mazing Bakuchiol Body Lotion (hereinafter Bakuchiol Body Lotion).” It is a product exclusively for the body characterized by reducing irritation and enhancing skin elasticity with retinal (Vitamin A) and bakuchiol, known as the next-generation plant-based retinol for aging care. By Wishtrend’s “Vitamin A-mazing Bakuchiol Body Lotion (hereinafter Bakuchiol Body Lotion)” consists of AHA, BHA, and Vitamin A. With this triple A+ synergy effect, the Bakuchiol Body Lotion will aid the cell turnover of rough skin and improve keratosis pilaris and uneven skin conditions. In addition, it not only softens knees, elbows, feet, etc., where thick layers of dead skin cells easily accumulate, but it also improves skin dryness by moisturization with urea, Beta-glucans, and tocopherol. Bakuchiol is an ingredient that has received the limelight for its skin-improvement effects. While the ingredient shares a similar structure and effectiveness in skin improvement with retinal (Vitamin A), it mitigates the disadvantage of the retinal, which is irritation. A plant-based ingredient extracted from seeds named Malaytea Scurfpea is known to help resolve various skin problems. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “I’m happy to introduce By Wishtrend’s products, which were pre-launched in the global market in 2013, to domestic consumers.” He added, “I hope people will spend time looking after themselves and working on slow aging care with our body lotion containing bakuchiol, also known as plant-based retinol, which is difficult to find in Korea.” To celebrate the launch of the Bakuchiol Body Lotion, By Wishtrend will hold a promotion until February 29 via By Wishtrend’s official Naver Smart Store. At 7 p.m. today, the product will be offered at a special price via Naver Shopping Live to celebrate the Body Lotion launch. In addition to the new Bakuchiol Body Lotion, “Vitamin A-mazing Bakuchiol Night Cream,” which topped the rankings in the health and beauty review platform Glowpick and was named as a High-Intensity Vitamin A Top of Top product by beauty YouTuber Director Pi, will also be available. Meanwhile, By Wishtrend, which initially pre-launched in the global market in 2013, is a sister brand of Dear, Klairs, Wishcompany's flagship brand. It is a high-functioning skincare brand that shares the journey of people discovering their very own beauty. The brand was founded by Wishcompany's cross-border e-commerce Wishtrend (Wishtrend.com) and the YouTube channel Wishtrend TV, which has 1.86 million subscribers. By Wishtrend makes it easy and convenient for anyone to use high-functioning skincare products that may seem complicated to use. In addition, the brand is characterized by analyzing the community’s needs, launching new products that suit them, and creating the entire product development process together with the community.

By Wishtrend Launches at JCPenney Beauty -   By Wishtrend’s exclusive launch in JC Penney’s new beauty department - Launching at 10 select retail locations...plans to expand to 600 stores by 2023 By Wishtrend, a skincare brand of Wish Company (CEO Park Sung-ho), a brand, content, and commerce company, announced on October 2 that it will launch at JCPenney Beauty, a new U.S. beauty curation store. JCPenney Beauty is a beauty curation store launched exclusively by JCPenney, a large U.S. department store. There will be a total of five items launching in the store, including "Mandelic Acid 5% Skin Prep Water," the main product of By Wishtrend. By Wishtrend is a skincare brand with high functionality that was started after gathering feedback from over 500,000 customers on wishtrend.com, a global E-commerce platform. By Wishtrend focuses on excluding harmful ingredients and formulating synergistic and effective ingredients in order to develop skincare products with actual, satisfactory results. A special characteristic of By Wishtrend’s products is that they’re named after the ingredients and contents itself so the consumers can easily identify the function of the product. Since its launch in 2015, By Wishtrend has entered major offline channels such as Selfridgess, the UK’s leading department store, and & Other Stories, a global SPA brand. By Wishtrend has also been expanding its distribution network to 12 European countries. “JC Penney Beauty plans to expand into more than 600 stores by 2023,” said Kwak Seung-Hyun, Head of Wish Company’s North-American Market Growth Team (NAMG). “This is an exciting opportunity that will strengthen the position of By Wishtrend in the U.S. market.” Meanwhile, By Wishtrend products can be purchased on WishCompany’s global ecommerce platform Wishtrend.com. ㅡ PR : Wishcompany, Communication Lab (Communication@wishcompany.net) ㅡ

Perfect Ampoule for All Year Round ByWishtrend “Hydra Enriched Ampoule” Released - Absorbs without leaving any residue - Contains more than 70% aloe ingredients that soothe the skin ByWishtrend, a high functioning skincare brand, announced a product launch on the 17th for its new product, the Hydra Enriched Ampoule. The new ampoule is designed to soothe dry skin during the summer.  ByWishtrend is a brand within Wish Company, a beauty brand, contents, and commerce company (CEO Ryan Sungho Park).  ByWishtrend’s new Hydra Enriched Ampoule can be applied year round due to its watery texture and rich moisture content. It applies without stickiness, which helps control the balance of oil and moisture in the summer. In cold winter months, the ampoule can be applied in multiple layers to keep moisture locked in. It is also worth noting that the ampoule contains more than 70% of the aloe vera leaf polysaccharide extract. It uses polysaccharide extracted from aloe instead of purified water to provide deep moisturization. The ampoule also contains sodium hyaluronate that helps prevent moisture loss in the skin. The hydra enriched ampoule has undergone multiple tests such as deep skin moisturization improvement test, skin barrier improvement test, and moisture layer effect test. The ampoule overall has been proven to be effective. In addition, the sensitive skin primary irritation and the human skin primary irritation tests have been completed so that the ampoule can be applied safely to sensitive skin.  Meanwhile, ByWishtrend is a high-functioning skincare brand that was created with the skin concerns given by 500,000 consumers around the world through the global e-commerce platform, Wishtrend. By combining functional natural extracts and effective ingredients, ByWishtrend focuses on developing products that can satisfy consumers by developing products that will maximize the effectiveness and minimize skin irritation. ByWishtrend is celebrating the launch of the Hydra Enriched Ampoule by offering a 20 percent discount on the new product. The Hydra Enriched Ampoule can be found online at Wishtrend.com.  ㅡ PR Contact: Communication@wishcompany.net  

High Effect, Low Irritation Vitamin Serum for Sensitive Skin - Improves skin tone with 15% of pure vitamin C synergized with ferulic acid - Completed skin irritation test… ‘Pure Vitamin C Serum with’ low irritation and high effectivity Skincare brand·content·commerce corporation Wishcompany (CEO Soungho Park) announced on the 4th that their high-functioning skincare brand ByWishtrend has launched low irritation, high effectivity ‘Pure Vitamin C 15% with Ferulic Acid’ for sensitive skin types. ByWishtrend is a skincare brand that started product development from skin concerns left on ‘Wishtrend (wishtrend.com),’ Wishcompany’s global e-commerce, by 500,000 customers around the world. The brand’s goal is to create products with satisfactory results; it focuses on excluding harmful ingredients and formulating synergistic and effective ingredients to develop formulations that minimize the effects and minimize skin irritation. ByWishtrend’s new arrival ‘Pure Vitamin C 15% with Ferulic Acid’ combines 15% of pure vitamin C with ferulic acid, which creates synergy effects with vitamin. It also contains Ethyl Ascorbyl Ether, which helps brighten the skin. The vitamin C in the product comes from the British company ‘DSM,’ widely known as a luxury vitamin manufacturer, which also distributes pure vitamin C around the world. It has proven through tests that this product is 35 times more anti-oxidizing than blueberries and 50 times more than raspberries. It also completed skin tone improvement tests, which allows one to expect visible change on the skin. It is also worth noting that it has lowered the irritation on the skin while increasing the effects. ‘Pure Vitamin C 15% with Ferulic Acid’ has passed primary irritation tests on sensitive skin types. It has a very light, fresh texture, which makes the product suitable for those who want to try out high-concentration vitamin C products for the first time. It has improved the common disadvantages of vitamin C ingredients, such as stickiness, heaviness, and oiliness, and it quickly absorbs into the skin even on oily skin types. ByWishtrend is getting noticed both on domestic and international distribution channels that carry high-functioning skincare products and is expanding its distribution. The newly launched 'Pure Vitamin C 15% with Ferulic Acid' is available on Wishtrend.   ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [머니투데이] "민감한 피부도 OK"…바이위시트렌드 '순수 비타민C 세럼' 출시 [장업신문] 바이위시트렌드 ‘퓨어 비타민 C 15% 위드 페룰릭 애씨드’

ByWishtrend | Green Tea & Enzyme Powder Wash #PapainEnzymes #PowderWash   The very basic facial cleanser formulated with papain enzyme, coconut-derived surfactant, and baking soda. It became popular abroad earlier, and it's a cruelty-free product. 70g / $22.00   >>Read More

[Style Choice] 'Soothing Care' for skin irritation from face masks, dust, and daily temperature range Nowadays, people experience extremely sensitive skin from the face masks, seasonal changes, and dust. Here is a versatile 'Skin-soothing essence' that helps to calm the irritated skin and provides moisture and nutrients. ByWishtrend Quad Active Boosting Essence acts as the low pH first essence to calm and soothe the skin troubles and irritated skin from face masks. Those with sensitive skin can use as it is a watery essence that quickly absorbs into the skin. It nourishes and provides moisturizing effects to the skin with 46% of four naturally active ingredients with fermented hydration ingredients. >> Read More