Wishcompany wins the grand prize in “Vegan Cosmetics of the Year 2023” for two consecutive years
- Tops the poll conducted among 1,000 people with experience in vegan products, showing active support from younger generations in their 20s and 30s
- Expands customer interactions through campaigns and pop-up stores at Gangnam Station and Seongsu Station with “a goal of sustainable beauty"
Dear, Klairs, the flagship brand of Wishcompany (CEO Park Soung-ho) won the grand prize for two consecutive years in the "Vegan Cosmetics of the Year 2023" category organized by the Korea Consumer Forum.
The Grand Prize for the Korea Consumer Forum's Brand of the Year Award is selected by categories through online voting and one-on-one telephone polls every year, and the number of votes this year increased by more than 10,000 compared to last year, further enhancing the public confidence of the award.
Continuing from last year, Dear, Klairs achieved the highest score among candidate brands in the one-on-one telephone polls conducted on 1,000 people who have used vegan cosmetics. Another notable point is that the brand achieved a score approximately 2.2 times higher than last year in the online poll. Regarding age distribution, those in their 20s were the highest, accounting for about 53%, followed by those in their 30s with 23%, demonstrating active support from the youthful demographic of 20s and 30s.
Winning the grand prize of the “Vegan Cosmetics of the Year” for two consecutive years, Dear, Klairs has expanded its customer interactions through diverse activities this year. In addition to running pop-up stores at easily accessible venues, such as Chicor Gangnam Station and the Seongsu-dong exhibition, the company shared its brand philosophy, "Simple but Enough," with the public through the "Charge Your Light" campaign held in central areas of Seoul in commemoration of the launch of the new product "Freshly Juiced Vitamin Charging Serum."
Park Soung-ho, CEO of Wishcompany, said, "Dear, Klairs is focusing on increasing interactions with domestic and overseas consumers this year," and added, "We will try to create a sustainable beauty ecosystem and become a brand loved for years."
Meanwhile, after its launch in 2010, Dear, Klairs has been offering skincare products consisting of vegan formulas. In addition, its steady seller, "Supple Preparation Unscented Toner," recently achieved sales of 4 million bottles, recording a series of global million sellers at home and abroad.