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Dear, Klairs Press
Wishcompany wins the grand prize in “Vegan Cosmetics of the Year 2023” for two consecutive years
- Tops the poll conducted among 1,000 people with experience in vegan products, showing active support from younger generations in their 20s and 30s - Expands customer interactions through campaigns and pop-up stores at Gangnam Station and Seongsu Station with “a goal of sustainable beauty" Dear, Klairs, the flagship brand of Wishcompany (CEO Park Soung-ho) won the grand prize for two consecutive years in the "Vegan Cosmetics of the Year 2023" category organized by the Korea Consumer Forum. The Grand Prize for the Korea Consumer Forum's Brand of the Year Award is selected by categories through online voting and one-on-one telephone polls every year, and the number of votes this year increased by more than 10,000 compared to last year, further enhancing the public confidence of the award. Continuing from last year, Dear, Klairs achieved the highest score among candidate brands in the one-on-one telephone polls conducted on 1,000 people who have used vegan cosmetics. Another notable point is that the brand achieved a score approximately 2.2 times higher than last year in the online poll. Regarding age distribution, those in their 20s were the highest, accounting for about 53%, followed by those in their 30s with 23%, demonstrating active support from the youthful demographic of 20s and 30s. Winning the grand prize of the “Vegan Cosmetics of the Year” for two consecutive years, Dear, Klairs has expanded its customer interactions through diverse activities this year. In addition to running pop-up stores at easily accessible venues, such as Chicor Gangnam Station and the Seongsu-dong exhibition, the company shared its brand philosophy, "Simple but Enough," with the public through the "Charge Your Light" campaign held in central areas of Seoul in commemoration of the launch of the new product "Freshly Juiced Vitamin Charging Serum." Park Soung-ho, CEO of Wishcompany, said, "Dear, Klairs is focusing on increasing interactions with domestic and overseas consumers this year," and added, "We will try to create a sustainable beauty ecosystem and become a brand loved for years." Meanwhile, after its launch in 2010, Dear, Klairs has been offering skincare products consisting of vegan formulas. In addition, its steady seller, "Supple Preparation Unscented Toner," recently achieved sales of 4 million bottles, recording a series of global million sellers at home and abroad. -
Dear, Klairs Press
Unscented Toner of Dear, Klairs, Wishcompany’s flagship brand, marks a sales volume of 4 million bottles, ranked first place in Vietnam
- The unscented version of “Supple Preparation Facial Toner” has become a popular bestseller since its release in 2018 - Tops the list for 13 consecutive weeks in the toner category in Vietnam’s TikTok Shop in May, achieving a record-breaking sales - Wins over ten awards, including the “Best Sensitive Skin Care” nomination in Watsons Vietnam, becoming the “Representative product of K-Clean Beauty” Wishcompany’s “Supple Preparation Unscented Toner” sells steadily overseas and achieves sales of 4 million. Wishcompany announced on August 28 that the company's flagship skincare brand “Dear, Klairs” has consistently increased sales of “Supple Preparation Unscented Toner" (hereinafter, Unscented Toner) through Watsons, online stores, and online platforms and over 60 countries' online and offline channels since its launch in 2018, reaching a cumulative sales of 4 million bottles. Dear, Klairs is a representative brand of Wishcompany that has introduced hypoallergenic skincare products under the slogan “Simple, but Enough.” Its products are available in over 60 countries, including Vietnam, Japan, and North America, and it has created a total of eight global million-seller products one after another so far. Since its launch in 2018, Unscented Toner has won more than ten awards, including △ 1st place in Vietnam’s Beauty platform Reviewty Award (2021, 2023) △ Nominated as Watson Vietnam’s Best Sensitive Skin Care (2023), △ Chicor 2022 Best Award, Korea. Developed as an extension of the previous million-seller, the Supple Preparation Facial Toner, the product was reformulated without essential oils to reflect the opinions of customers who prefer hypoallergenic and scent-free products. In addition, the product has actively responded to the hot and humid climate of Vietnam and locally trending new media. In August last year, it ranked fourth in the Rising Star Brand rankings, only three months after the official launching of the “Klairs Vietnam” channel in TikTok Shop, Vietnam. Since then, the Unscented Toner has topped the sales list for 13 consecutive weeks in the toner category in May, achieving the highest sales record to date. Wishcompany CEO Park Soung-ho said, “Toners are the most basic and key products in skin care,” and added, “We stayed faithful to the basics in developing the product so that our products can be loved for a long time with a single product. And since we have received so much love, we will return the love with better products.” Meanwhile, to celebrate the sales of 4 million bottles of the Unscented Toner, a 23% discount event will be held at the brand's official Naver Store until August 30. -
Dear, Klairs Press
Wishcompany holds “Charge the Heart,” a yoga class event for customers in celebration of “Yoga Day”
- A customer-interactive yoga and meditation event with YOGABOY, a YouTuber with 500,000 subscribers - Also to be held in India, and expand communication with customers with the brand’s “Balanced Life” philosophy - “Charge the Heart,” an event following the “Charge Today” campaign held to celebrate the launch of “Freshly Juiced Vitamin Charging Serum” Wishcompany, a global beauty content company, announced on June 21 that it would hold a yoga class event at Space Wadiz in Seongsu-dong, Seoul, with YOGABOY, a YouTuber specializing in yoga. The following is a customer-interactive event celebrating June 21, “International Yoga Day,” and a time for participants to relax, recover, and look after their minds through yoga amid their busy lives. The event, which will be held under the slogan, “Charge the Heart,” is a follow-up to last month’s “Charge your light,” an offline event with over 3,000 participants, held in celebration of the launch of Dear, Klairs’ “Freshly Juiced Vitamin Charging Serum (hereafter, Vitamin Charging Serum).” The upcoming class with YOGABOY, a YouTuber with 500,000 subscribers, will be held a Space Wadiz's Square on the first basement floor in Seongsu-dong, Seoul. Starting on June 16, 30 applicants will be selected across four days, and they will be able to experience free yoga sessions, the new Vitamin Charging Serum, and Daily Balancing Tea. The class will consist of three sessions (Mind, Balance, Charge) in total, and participants can choose a program they wish to take from basic yoga to vinyasa yoga and yoga nidra. In addition, they can also experience the audio tracks of Wishcompany’s mind wellness brand Mind Nook, which can help with yoga and meditation. All participants will receive Dear, Klairs’ Vitamin Charging Serum, a Discovery Kit containing nine products, and Daily Balancing Tea as a gift. An official from Wishcompany said, “The yoga class will not only be held in Korea but also in Dear, Klairs India to share the brand’s values and philosophy,” and added, “We will focus on enhancing the consciousness of positive beauty that focuses on the mind and the inner self by increasing communication with customers under the brand’s ‘Balanced Life’ philosophy.” Meanwhile, the newly released Vitamin Charging Serum is characterized as a hypoallergenic formula containing 10% Vitamin C derivatives that can be used mildly on sensitive skin. It helps improve the skin through clinically tested functions, including triple-tone (brightness, yellowness, uniformity) skin care, betterment of skin density and skin hydration, etc. Furthermore, PCR materials, recycled PET materials, were applied 50% in containers and pumps, and FSC-certified paper was used in the product packaging for a sustainable environment. -
Dear, Klairs Press
Wishcompany enters over 400 European Stores… The company’s pop-up store in France records the highest number of reviews
- Pop-up store at Galeries Lafayette, France’s leading department store, sells out immediately after opening the “Beauty Class,” proving its popularity - Launches its products in over 400 official stores in seven years after entering Europe... Gains popularity in Norway and launches the products in 250 stores - Proves competitiveness as a strong small K-Beauty brand in Europe, where there’s a long history and tradition of cosmetics Dear, Klairs, the flagship brand of Wishcompany announced on the 19th that the company expanded its performance in Europe as it has recorded the highest number of reviews ever during the opening of its pop-up event at the Galeries Lafayette, a department store, in France, and launched its products in over 400 stores in Europe. Wishcompany participated in the “K-Beauty Pop-Up Event” for two weeks until June 12 at Galeries Lafayette located on Champs-Elysees in Paris, France, and proved its much-heated popularity by selling out its products the fastest upon the opening of a “Beauty Class” for local customers. In addition, the brand’s exclusive event, which was held for local influencers, received the most reviews on social media ever among pop-up events held in the history of Galeries Lafayette and showed the brand’s competitiveness abroad once again. At this pop-up, Wishcompany showcased 15 products from Dear, Klairs, a brand that has established itself as a hypoallergenic skincare brand in the global market over the past decade. Under the theme of “Summer Skincare,” “Midnight Blue Calming Cream,” which is characterized by a calming effect and its blue color, and “All-day Airy Sunscreen,” which features a light texture, were introduced as main products, drawing attention from the customers. Wishcompany’s achievements are steadily expanding in Europe, including France. Since entering the European market in 2016, the brand has increased contact with local customers through over 400 stores based on large offline and online distribution channels. Dear, Klairs is easily accessible in more than 20 prominent European beauty retailers, including Sephora UK, Douglas, & Other Stories, etc. In Norway, in particular, since entering the large drug store Vitusapotek in 2019, the brand has expanded and launched its products in approximately 250 stores in about three years. Last month, successfully entering the local H&M beauty concept store in Oslo, the brand expanded the K-Beauty base. An official from Wishcompany said, “Including France, which has led global fashion and beauty industries, we have proven our competitiveness as a strong small K-beauty brand in Europe that has a long history and tradition of cosmetics," and added, “We will continue to actively expand various brand activities in the future.” Meanwhile, the K-Beauty pop-up event, which was hosted by Galeries Lafayette by inviting Korean brands, is the largest K-Beauty event held in France, known as the heartland of the cosmetics industry. About 60 local media journalists and 150 influencers attended the event, and five Korean brands, including Dear, Klairs, participated. -
Dear, Klairs Press
Wishcompany completes the “Charge your light” campaign with success…
Achieving 3,000 visitors in three days- Engaging customers through diverse offline events to celebrate the launch of the new product, "Vitamin Charging Serum" - Offering a photo box for capturing memorable pictures and providing energizing drinks to support the energy charging... A campaign enjoyed by all genders and ages Embracing the arrival of the vibrant outdoor season, Wishcompany’s renowned brand, "Dear, Klairs," organized the offline “Charge Today” campaign, culminating in a successful conclusion with 3,000 visitors. On the 31st, Wishcompany revealed that the "Charge Today" campaign, which took place across three locations in Seoul—Gwanghwamun, COEX in Samseong-dong, and Seongsu Federation in Seongsu-dong—garnered a total of 3,000 visitors in three days. Additionally, the campaign achieved over 1,000 registrations on the brand's KakaoTalk Plus Friend Channel. This carefully prepared campaign was designed with the intention of providing solace and encouragement to individuals overwhelmed by their daily lives under the slogan "Charge Today," drawing inspiration from the "Charge" of the newly launched "Dear, Klairs" product, the "Freshly Juiced Vitamin Charging Serum" (hereinafter "Vitamin Charging Serum"). The campaign featured four distinct zones, namely Charge Vitamin, Charge Energy, Charge Luck, and Klairs Studio, to showcase a range of engaging activities tailored to resonate with the underlying concept. It has garnered positive feedback from visitors by offering freshly made orangeade on-site, engaging games to relieve stress and boost energy, and a photo box to capture memories of the day. The "Charge Luck" zone attracted significant attention thanks to its captivating event that rewarded all participants with samples of three new products and a thrilling lucky draw. The lucky draw prize included steady seller products from "Dear, Klairs," such as the Vitamin Charging Serum, the globally acclaimed Midnight Blue Calming Cream, and the beloved Supple Preparation Unscented Toner, to encourage participation and promote the brand's slogan. This offline campaign was perfectly timed to coincide with the relaxation of COVID-19 quarantine regulations and the beginning of full-fledged outdoor activities, resulting in a highly positive reception as an event for all genders and ages could participate and enjoy. Park Soung-ho, CEO of Wishcompany, said, “We are delighted to share the value pursued by our brand by expanding customer communication methods beyond online-oriented content and products” He added, “We will continue to provide diverse activities to expand customer experience as a brand that consoles exhausting daily lives and communicate together.” In regards to the recently launched Vitamin Charging Serum, it is a hypoallergenic formula with 10% Vitamin C derivatives, specifically designed for mild use on sensitive skin. It helps improve the skin through clinically tested functions, including triple-tone (brightness, yellowness, uniformity) skin care, improving skin density, boosting skin hydration, and more. Furthermore, for a sustainable environment, containers and pumps were made with 50% of PCR materials, which are recycled PET materials, and FSC-certified paper was used in the product packaging. -
Dear, Klairs Press
Wishcompany launches “Vitamin Charging Serum…” and enhances the vitamin product lineup
- The Vitamin Line, with 3 million, 1 million sales, gains attention with a new product in six years - “Simple but Enough,” Dear, Klairs releases only essential products... Broadens consumer choice range Wishcompany launches a new serum product in continuation of the popularity of its steady-seller Vitamin Drop, which has sold over 3 million bottles globally, and enhances its vitamin product lineup. Wishcompany (CEO Park Soung-ho), a global beauty content company, revealed on the 11th that it released a vitamin C derivative functional product, “Freshly Juiced Vitamin Charging Serum (hereinafter Vitamin Charging Serum),” this month. Vitamin Charging Serum is a product in the same lineup as the “Freshly Juiced Vitamin Drop (hereinafter Vitamin Drop)” and “Freshly Juiced Vitamin E Mask,” which recorded 3 million and 1 million in global sales, respectively. Dear, Klairs expanded its representative vitamin product lineup for the first time in six years to further broaden consumer choices. This new product is characterized as a hypoallergenic formula containing 10% vitamin C derivatives, allowing mild use on sensitive skin. It helps improve the skin through functions that have passed clinical tests, such as triple-tone (brightness, yellowness, uniformity) skin care, skin density improvement, skin hydration, etc. Furthermore, for a sustainable environment, containers and pumps were made with 50% of PCR materials, which are recycled PET materials, and FSC-certified paper was used in the product packaging. “Dear, Klairs have proposed essential products to customers under the philosophy of 'Simple but Enough,'” said Park Soung-ho, the CEO of Wishcompany. He continued, “We ask for your enthusiastic interest in the Vitamin Charging Serum that we are releasing after years of consideration.” Meanwhile, in celebration of the launch of the Vitamin Charging Serum, Dear, Klairs will offer a 20% discount and bonus gifts when purchased from its brand mall until the 23rd. Chicor, Shinsegae’s beauty concept store, will hold online and in-store events, offering 10,000 won discounts and giving out bonus gifts until the 21st. Moreover, "Klairs Seoul," a cultural complex located in Garosu-gil, will invite numerous influencers to hold a launching party. -
Dear, Klairs Press
Wishcompany ranks No.1 in sales for 13 consecutive weeks on Vietnam’s TikTok Shop…
Spurs strategies to target new media- Million seller “Unscented Toner” comes first place unrivaled in its category on TikTok, the social media platform with the No.1 timeshare - Entering the local market in 2015, “Dear, Klairs” sales rose for eight consecutive years Wishcompany’s representative skincare brand “Dear, Klairs” has established itself as a major K-Beauty brand in Vietnam by ranking first in sales in the Toner category on Vietnam’s TikTok Shop. Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on the 2nd that “Supple Preparation Unscented Toner,” a representative product of “Dear, Klairs” and a global million-seller, has been ranking No.1 in sales in the Toner category of Vietnam’s TikTok Shop for 13 consecutive weeks. TikTok is a social platform with the No.1 timeshare in Vietnam, which Generation MZ wholeheartedly supports for its easy-to-film-and-share short-form videos and quick response and communication functions. Last year, TikTok opened TikTok Shop in Vietnam by adding commerce functions. Following TikTok’s popularity, TikTok Shop has also established itself as a popular commerce platform that creates over 800,000 consumers daily. Wishcompany entered Vietnam in 2015 and actively responded to trendy new media such as local Instagram, Facebook, etc., steadily increasing sales for eight years. Dear, Klairs recently opened an official channel through TikTok as TikTok Shop emerged as a new trend in Vietnam. Currently, the Vietnam Dear, Klairs channel has reached approximately 90,000 followers. The record of coming first in the Toner category was achievable by paying attention to the potential of TikTok Shop, a new commerce channel, and working as a major seller since last year. “Vietnam is a major market for Wishcompany and is a market that is highly loyal to good products,” said Park Soung-ho, the CEO of Wishcompany. He added, “Utilizing the sensitive characteristics toward emerging new media trends, we will develop not only toners but also content in various categories to establish ourselves as a representative K-Beauty company in the local market.” -
Dear, Klairs Press
Wishcompany holds a pop-up store based on the theme of sustainability… Empty bottle collection in progress
- Associated with environmental activist Natalie Karpushenko Photo Exhibition, Progress in Seongsu-dong, Seoul until May 7th - Holding events such as selling removable label toner, collecting empty bottles, and more to promote environmental awareness “Dear, Klairs,” a representative skincare brand of Wishcompany (CEO Park Soung-ho), a global beauty content company, will hold a pop-up store in Seongsu-dong, Seoul, for a month under the theme of a sustainable environment. In this pop-up store, Dear, Klairs plans to host a series of events centered around environmental protection, aligning with the brand's commitment to sustainable beauty and the philosophy shared with environmental activist Natalie Karpushenko, who advocates for the environment, animals, and beauty of nature. The pop-up store, established to promote and encourage environmental consciousness, will be held at Ground Seesaw in Seongsu-dong until May 7th. During the pop-up store, the "Use Well Reuse Well" campaign, which was launched on Earth Day last year (April 22), will be re-implemented, encouraging customers to collect and recycle empty bottles. Those who participate in the campaign will be gifted one of the five best-selling miniatures. In addition, customers who purchase the global million-seller, "Supple Preparation Unscented Toner," from Dear, Klairs can participate in the "DIY Removable Label-Making" event held at the venue. According to an authorized representative from Wishcompany, "Dear, Klairs is a brand that promotes a well-balanced lifestyle and seeks to achieve balance not only in the skin but also in the environment." And added, "This pop-up store aims to spread this message and encourage more people to embrace these goals." Dear, Klairs began its story in 2010, in Seoul, as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved as vegan, certified by the international animal rights organization PETA. -
Dear, Klairs Press
Wishcompany’s “Transformation of Empty Bottles!
Donate by purchasing upcycled products”- Exclusive sale of “RE-USE Organizer” made with empty bottles and waste plastic through Naver Happybean - Global launching of the “Use Well, Re-use Well” campaign... Aims to establish a resource circulation system for empty bottles Dear, Klairs, the representative brand of Wishcompany (CEO Park Soung-ho), a global beauty company, announced on the 13th that they will start crowdfunding on Naver Happybean for upcycling products that were produced with cosmetics containers. Dear, Klairs will sell its “RE-USE Organizer,” made of empty cosmetics bottles and waste plastic, through Naver Happybean for a limited period until the end of March. The “RE-USE Organizer” consists of Dear, Klairs’ steady-seller products; Supple Preparation Unscented Toner, Rich Moist Soothing Cream, and “All-day Airy Sunscreen,” which was released last year. The upcycling product scheduled for sale has been developed as part of the MOU to build an “Empty Cosmetic Bottle Resource Circulation System” signed by Wishcompany and smart waste resource management company Reco in May last year. All proceeds from the merchandise sold through the crowdfunding will be donated. Dear, Klairs launched the campaign on Earth Day on April 22nd last year under the slogan “Use Well, Re-use Well.” The campaign was designed to collect empty plastic bottles from all online and offline skincare brands to re-find their usage. The company is considering expansion of the campaign to overseas countries, starting with Indonesia and advancing to Vietnam, Malaysia, etc. Wishcompany collected 1,778 empty bottles, through this campaign, achieving approximately 538.49kg of carbon dioxide reduction. This has the equivalent effect of planting 80 30-year-old pine trees. Park Soung-ho, CEO of Wishcompany, said, “Wishcompany has not only been limited to production and sales but also has been aiming to utilize empty bottles and build a sustainable resource circulation ecosystem after product usage.” He added, “We will continue to carry out activities where customers and our brand can sympathize with the value of the circular economy.”