Wishcompany enters over 400 European Stores… The company’s pop-up store in France records the highest number of reviews

- Pop-up store at Galeries Lafayette, France’s leading department store, sells out immediately after opening the “Beauty Class,” proving its popularity - Launches its products in over 400 official stores in seven years after entering Europe... Gains popularity in Norway and launches the products in 250 stores - Proves competitiveness as a strong small K-Beauty brand in Europe, where there’s a long history and tradition of cosmetics Dear, Klairs, the flagship brand of Wishcompany announced on the 19th that the company expanded its performance in Europe as it has recorded the highest number of reviews ever during the opening of its pop-up event at the Galeries Lafayette, a department store, in France, and launched its products in over 400 stores in Europe. Wishcompany participated in the “K-Beauty Pop-Up Event” for two weeks until June 12 at Galeries Lafayette located on Champs-Elysees in Paris, France, and proved its much-heated popularity by selling out its products the fastest upon the opening of a “Beauty Class” for local customers. In addition, the brand’s exclusive event, which was held for local influencers, received the most reviews on social media ever among pop-up events held in the history of Galeries Lafayette and showed the brand’s competitiveness abroad once again. At this pop-up, Wishcompany showcased 15 products from Dear, Klairs, a brand that has established itself as a hypoallergenic skincare brand in the global market over the past decade. Under the theme of “Summer Skincare,” “Midnight Blue Calming Cream,” which is characterized by a calming effect and its blue color, and “All-day Airy Sunscreen,” which features a light texture, were introduced as main products, drawing attention from the customers. Wishcompany’s achievements are steadily expanding in Europe, including France. Since entering the European market in 2016, the brand has increased contact with local customers through over 400 stores based on large offline and online distribution channels. Dear, Klairs is easily accessible in more than 20 prominent European beauty retailers, including Sephora UK, Douglas, & Other Stories, etc. In Norway, in particular, since entering the large drug store Vitusapotek in 2019, the brand has expanded and launched its products in approximately 250 stores in about three years. Last month, successfully entering the local H&M beauty concept store in Oslo, the brand expanded the K-Beauty base. An official from Wishcompany said, “Including France, which has led global fashion and beauty industries, we have proven our competitiveness as a strong small K-beauty brand in Europe that has a long history and tradition of cosmetics," and added, “We will continue to actively expand various brand activities in the future.” Meanwhile, the K-Beauty pop-up event, which was hosted by Galeries Lafayette by inviting Korean brands, is the largest K-Beauty event held in France, known as the heartland of the cosmetics industry. About 60 local media journalists and 150 influencers attended the event, and five Korean brands, including Dear, Klairs, participated.

Wishcompany achieves record-breaking sales with its popularity in Vietnam and Northern Europe… leading to expansion in recruitment

- The best sales performance since its foundation in 2010... contending with essential skincare brands such as “Dear, Klairs” and “By Wishtrend” - Sales increase in Nordic countries such as Norway and Sweden... Continues to perform well in TikTok Shop, Vietnam’s mainstream commerce - 104% increase in the number of employees compared to 2019, strengthening the recruitment of global talent Wishcompany achieved a record-breaking sales performance in the first half of 2023, thanks to its expanded sales in Vietnam and Northern Europe. Over the past decade, Wishcompany has consistently ventured into the global market with its skincare brand, and this year, it has seen remarkable growth in countries like Sweden and Norway with limited exposure to K-Beauty. Wishcompany announced that its sales in the first half of the year reached 30.4 billion won on the 1st. Established in 2010, Wishcompany has shown steady growth over the past 11 years, leading to 61.5 billion won in annual sales by 2021, primarily driven by the success of its overseas expansion with the "Dear, Klairs" brand. Centered around the skincare products of its flagship brand, “Dear, Klairs,” Wishcompany has introduced its products in more than 60 countries, including Vietnam, Japan, and North America, and has created a total of eight global million-seller products one after another. Furthermore, the cosmeceutical skincare brand "By Wishtrend" gained a reputation on Amazon, the world's largest e-commerce platform, contributing to the expansion of Wishtrend's brand recognition. In particular, Wishcompany's recent achievements were driven by its high ranking in the popular commerce platform, "TikTok Shop," in the Vietnamese market and sales expansion in Nordic countries such as Norway and Sweden. Ever since entering the Vietnamese market in 2015, Wishcompany has dominated the toner category in TikTok Shop, achieving sales growth for eight consecutive years and surpassing global brands. The brand's proactive approach to new media trends, coupled with its focus on product quality and effective customer communication, has established it as a significant sales channel in the market. In the case of Norway, Wishcompany managed to expand into 250 stores since its entry into the local drug store, Vitusapotek, in 2019, securing Norway as a significant country of sale despite the minor influence of K-Beauty. CEO of Wishcompany Park Soungho stated, “Global brands have developed their brands, customer communication, and produced products for decades, even centuries.” He continued, “I anticipate the emergence of a sustainable K-Beauty brand, and I believe this is only the beginning for Wishcompany, which has been in operation for over 13 years.” Meanwhile, alongside its corporate sales growth, the number of Wishcompany’s employees also increased by 104% compared to the number before the pandemic. Notably, around 8% of the workforce consists of foreign employees as of June. To enhance global organizational competencies and promote diversity, Wishcompany aims to further expand and nurture global talent. Currently, eight job groups are open for hiring, including salespersons with experience in the Asia-Pacific and North American regions.