- Expanding from skincare to a lifestyle brand... to share the value of a “Balanced Life” - A caffeine-free chrysanthemum and mugwort blend for everyone to enjoy - Collaboration with “Magpie & Tiger,” an East Asian tea brand... increased the value of sustainability by using biodegradable teabags and FSC-certified paper Global beauty content company Wishcompany (CEO Park Soung-ho) announced their representative brand "Dear, Klairs" has launched a "Daily Balancing Tea" to expand its scope from skincare to lifestyle on the 20th. "Daily Balancing Tea" is a blend of chrysanthemum and mugwort harvested by Younoo Tea, a representative attraction in Hadong that has been growing tea for three generations. As a caffeine-free tea, anyone of all ages can enjoy it without concerns about excessive caffeine intake. Moreover, it added the value of sustainability by using biodegradable teabags approved by the FDA and FSC-certified paper on its packaging. Comprised of ten packets per box at 15,900 won, "Daily Balancing Tea" is available at Dear, Klairs' online mall, Klairs Seoul, and Chicor in Gangnam. The subsequent launch is meaningful as it is a collaboration between Magpie & Tiger, a well-known East Asian tea brand. Magpie & Tiger is running the Sinsa Tearoom on the second floor of Dear, Klairs' offline flagship store, "Clairs Seoul," on Garosu-gil road. Magpie & Tiger has recently created active synergy by opening a tearoom at Musinsa’s Seongsu branch, an online fashion platform. Senior manager Kim Sohyun of Wishcompany's Strategic Planning Team said, "I'm delighted to share our brand value of pursuing a balanced life through Daily Balancing Tea." And added, "Starting with the launch of this tea, we will grow into a brand that suggests a healthy lifestyle to everyday lives." Meanwhile, Dear, Klairs have introduced Sinsa Tearoom and Brickbooks in collaboration with various lifestyle brands in line with the opening of Klairs Seoul in 2020. In addition, it is expanding its brand value into the realm of lifestyle by providing comfort and relaxation experiences through meditation, exhibitions, and lectures.

- Expansion of brand value sharing through 'Midnight Blue Calming Cream' which sold more than 1 million bottles - Recruiting 200 ambassadors from all over the world for online activities under the theme of ‘Balanced Life’ - Offering the opportunity to try new products and giving out tickets for Klairs Seoul One Day Class, including 5-star hotel accommodation Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on the 13th that its representative brand, ‘Dear, Klairs’ has launched a global campaign under the theme of ‘Dear, Night mate’ and started recruiting ambassadors. This campaign shares the brand’s value ‘well-balanced life’, by promoting the ‘Midnight Blue Calming Cream’ that has sold more than 1 million bottles worldwide. It’ll be recruiting more than 200 people from around the world and holding an online event for 4 weeks where they share ‘my personalized winter night habit (ritual) for staying balanced’. Those who are selected as ambassadors will be provided with a limited-edition kit named ‘Night mate box’ which includes the ‘Midnight Blue Calming Cream’. The Night Mate Box consists of items that can calm and soothe irritated skin, including sleeping eye patches and worry dolls, helping the ambassadors find the time to rest and live in a balanced way. "We have prepared this campaign to share the ideals of a well-balanced life, which the brand pursues," stated Kim So-hyun, senior manager of the Wishcompany's Dear, Klairs brand strategy team. "We look forward to active participation in this campaign from the customers who love us, as well as those who are interested in having healthy skin as well as a healthy inner life.” Those who participate as a campaign ambassador and complete the four-week mission will be given a chance to try the new products of 2023. Moreover, they will gain priority access to the 'Klairs Seoul One Day Class' located in Garosu-gil, Seoul. Those who are selected as top contributors will receive additional products and two selected as MVPs will be given 5-star hotel accommodation tickets. Anyone interested in having a well-balanced life can apply to be an ambassador, and the application is open until January 6th through the official Instagram page of Dear, Klairs. The successful applicants will be announced on January 10th. Dear, Klairs began its story in 2010, in Seoul, as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved as vegan, certified by the international animal rights organization PETA. Based on these achievements, the Wishcompany has been selected as one of the "Asia-Pacific High-Growth Companies" selected by the British Financial Times this year.

- 600% sales increase from last month using the rapidly growing e-commerce platform TikTok Shop in Vietnam - 1.9-million-views live streaming on TikTok Shop in Sept. and Nov., "fourth highest" sales and interest - Expanding its Vietnam market performance through expertise on utilizing content and media based on 5.5 million subscribers "Dear, Klairs" is expanding its performance in the Vietnam market after being selected as the fourth hottest rising star in the Vietnamese TikTok Shop, recording 1.9 million views. Dear, Klairs is the representative brand of Wishcompany Inc., which is a Korea-based global beauty content company (CEO Park Soung-ho). Dear, Klairs officially launched its TikTok Shop "Klairs Vietnam" channel in Vietnam in August, with its rapidly growing users in Vietnam TikTok and TikTok Shop are growing platforms that are drawing a lot of attention in Vietnam. With their local popularity, Dear, Klairs participated in the "9.9 Campaign," which is a large shopping sales event, only 1 month after launching its official channel. Wishcompany hosted live broadcasts on the TikTok Shop in Vietnam for the 9.9 and 11.11 Campaigns in September and November, respectively. During the 11.11 Campaign, Dear, Klairs accomplished 600% sales growth compared to the previous month, the largest sales record of the brand, and 1.9 million views, three-fold compared to the previous month. In addition to sales, Dear, Klairs recorded the fourth highest popularity in the TikTok Shop Beauty division for the September campaign and was selected as a rising star based on the collaboration with local creators. Wishcompany, the only Korean skincare brand to be ranked, has more than 5.5 million subscribers around the world with its expertise in content development and media use. Dear, Klairs, which led a successful campaign, is a global skincare brand that has gained its popularity as a steady seller across 60 countries around the world. Early this year, Dear, Klairs was ranked by the Vietnamese Watsons in the second place for the 2021 Skincare category. In October, Dear, Klairs was also selected as "Consumers' Favorite Brand" by Guardian, a large-scale H&B store in Vietnam. Chief Manager Son Hye-jin, who is in charge of Wishcompany's Asia-Pacific sales, stated: "Quick response to localized content, new media, platforms and utilizing them will be effective in expanding brand awareness and increasing sales. We will continue to make efforts to further strengthen customer contact points through local customized campaigns." Dear, Klairs began its history in 2010 in Seoul as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved to be vegan certified by the international animal rights organization PETA. Based on such achievements, Wishcompany has been selected as the "Asia-Pacific High-Growth Companies" selected by the British Financial Times this year.

- “Rich Moist Soothing Cream” and “Freshly Juiced Vitamin E Mask” of Dear, Klairs - Adding two more million seller products following 3 million bottles sold vitamin drop and 2 million bottles sold facial toner - Hypoallergenic product line for all skin types, including sensitive skin...achieved its record by boosting repurchase as essential products Wishcompany (CEO Park Soungho), a global beauty content company, announced that two products of its skincare brand “Dear, Klairs” achieved 1 million bottle sales records on the 16th. The brand added new million seller products to its line-up following 3 million bottles sold “Freshly Juiced Vitamin Drop” and 2 million bottles sold “Supple Preparation Facial Toner.” The two additional million sellers are “Rich Moist Soothing Cream” and “Freshly Juiced Vitamin E Mask (hereafter, Vitamin E Mask).” “Rich Moist Soothing Cream” is a daily moisturizing cream that can be used regardless of the season, and it has a mild but strong moisturizing effect without irritation. “Vitamin E Mask” is a steady seller following the famous 3 million bottles sold “Freshly Juiced Vitamin Drop.” It has double functions of brightening and wrinkle improvement, completing the cosmetic testing on humans for skin transparency improvement and moisturizing effect. Adding these two products to the line-up, now Dear, Klairs owns eight million-selling products. Products of Dear, Klairs are sold in 60 countries worldwide, and the brand has been recognized as a world-renowned K-beauty brand beyond the domestic market. Dear, Klairs was naturally recognized by consumers through the Wishcompany channel with 5.5 million subscribers worldwide. Dear, Klairs is a global skincare brand that began its journey in 2010 in Seoul.It presents skincare products that only use vegan formulas and have been certified by the international animal rights organization PETA. Under the slogan “Simple but enough,” based on the company's philosophy to “Focus on products that are essential, not trends,” Dear, Klairs contends for victory with the strategy of lining up products that consumers would use until they run out and products they would repurchase. In addition, its line-up consists of hypoallergenic products for all skin types, including sensitive skin, and uses only eco-friendly packaging, recyclable shipping packages, and paper tapes for eco-friendly practices. Park Soungho, CEO of Wishcompany, said, "With the love and support of our consumers, we now have eight million-selling products." He added, "We will continue to present products that not only help improve the skin but also consider the sustainable environment." To commemorate this million-seller achievement, Dear, Klairs is offering a 20% discount on its soothing cream and free shipping promotions from the 17th to the 30th of this month.

- All revenues from "Supple Preparation Unscented Toner" sales will be donated for 4 weeks - Funds will be used to help recover damages from forest fires in Uljin and Samcheok... Four trees planted for each bottle sold - Trees will also be donated in Vietnam... "We will continue creative activities for a sustainable environment" Global beauty content company Wishcompany's (CEO Park Soungho) core brand Dear, Klairs announced on the 3rd that it would be engaging in a tree donation project called "Toner for Trees" to help recover damages from the forest fire in Gangwon Province. This project will take place for 4 weeks until December 3. During this period, all sales revenues from Dear, Klairs' bestseller Supple Preparation Unscented Toner will be donated to recover damages from the forest fires. This translates to 4 trees planted for each bottle sold, and purchasing the product would allow customers to join in protecting the environment. Dear, Klairs also engages in tree donations and other environmental protection activities both in Korea and overseas. Last August, it joined hands with an NGO in Vietnam, one of its key countries for sales, for the seedling donation campaign "Klairs and Kindness," which led to the donation of over 2,000 trees in Vietnam. The company plans to continue various activities based on its corporate philosophy of coexisting with society while helping regions suffering from droughts. In addition, Wishcompany △ implemented 100% recyclable shipping packaging and has been continuously partaking in the △ ocean pollution purification project and △ empty bottle collection campaign, and other campaigns to promote the protection of the environment. Wishcompany CEO Park Soungho stated, "The forest fires in South Korea are believed to be a result of global warming, and everyone must take an interest and work together in order to make improvements," and "Wishcompany will continue to partake in various creative activities for a sustainable environment in addition to this tree donation project." Dear, Klairs is a global skincare brand that started in Seoul in 2010, and a K-beauty brand currently available and loved in over 60 countries. Every product boasts a vegan formula and has been approved to be vegan, certified by the international animal rights organization PETA. Moreover, Dear, Klairs has sold over 2 million bottles of its bestselling Supple Preparation Facial Toner and over 3 million bottles of the Freshly Juiced Vitamin Drop as of August, thereby achieving multiple multi-million global sellers. Based on these achievements, Wishcompany was ranked as the "Asia Pacific High Growth Companies 2022" selected by the British Financial Times this year.  

- K-beauty brand "Dear, Klairs" sold in over 60 countries, is known for its simple yet elegant design - Flagship store "Klairs Seoul" won the main award for interior design, making it the second year in a row to be awarded - Cultural complex space provides an extension of brand experience and "proposes balanced life and realizes brand value" in Garosu-gil Road, Seoul Wishcompany (CEO Park Soung-ho), a global beauty content company, announced that it won the Red Dot Award: Brand & Communication Design. This year, it won the main award for its offline complex cultural space “Klairs Seoul,” proving its design capabilities and efforts to provide an expanded brand experience through communication with customers. Red Dot Design Award is one of the three major design awards in the world, including the "iF Design Award" and the "IDEA Awards," and it awards the most innovative and creative designs in product, concept, and brand and communication sectors every year. Wishcompany won the main award for the mirror objet under the theme of “A Moment,” and this year, it also won the main award for its flagship store, “Klairs Seoul,” located in Garosu-gil, Seoul. Klairs Seoul, which opened in 2020, reflected the brand value of pursuing a "balanced life" from the beginning of construction and was constructed with a relaxed design using natural objects such as stones and wood as its mediums. The space has established itself as a complex cultural space that provides expanded brand experience with various events such as tea ceremonies, reading, and lectures by collaborating with lifestyle brands based in Seoul, the brand's birthplace. In addition, Klairs Seoul is broadening its brand value to the lifestyle sector by providing comfort and relaxation to visitors. Wishcompany CEO Park Soung-ho said, "We were able to win the awards for two consecutive years thanks to our customers who love our representative skincare brand, Dear, Klairs." He added, "We will do our best to realize the core values of a brand that pursues a balanced life, and become a brand that lives with customers." On the other hand, Dear, Klairs is a global skincare brand launched in Seoul in 2010. It is a K-beauty brand that has been steadily loved and sold in over 60 countries around the world. All skincare products consist of vegan formulas which have been certified vegan by PETA, a global animal rights organization. Moreover, its steady sellers, "Supple Preparation Facial Toner" and "Freshly Juiced Vitamin Drop," are setting new million selling records continuously in and out of the country.

- The brand has drawn positive response from Generation MZ by pursuing vegan-friendliness and sustainability - High points were received from online poll and telephone survey targeting users with a vegan cosmetic experience - Steady Sellers are receiving attention from major online and offline stores in 64 countries, including the US, Europe, and Southeast Asia - First cosmetic brand in Korea to obtain vegan certification from Korea Agency of Vegan Certification and Services…Continues to break the global million-seller records Dear, Klairs, a representative skincare brand of Wishcompany (CEO Park Soungho) specializing in Korean beauty brands, contents, and commerce, received the grand prize of "Vegan Cosmetic of the Year 2022" in the Brand of the Year Awards hosted by Korea Customer Forum. The Brand of the Year Awards hosted by the Korea Customer Forum is the most significant annual brand award in Korea that selects and awards the brand of the year through nationwide consumer polls. This year's online polls and one-on-one telephone surveys have been conducted from July 4 to 17. The brand, Dear, Klairs, which received a grand prize in "Vegan Cosmetic of the Year 2022," has established itself as a steady seller in major online and offline distribution channels in 64 countries excluding China, such as the US, Europe, and Southeast Asia. It is also implementing various campaigns focusing on the Generation MZ who pursues vegan-friendliness and sustainability. In this survey, the primary age group that selected Dear, Klairs was the 20s and 30s, composed of 75.33% female and 23.67% male. One of the eye-catching features is that the brand received higher scores from the one-on-one telephone surveys. The telephone survey, which targeted 1,000 Generation MZ users who have vegan cosmetic experience, shows better accuracy than online polls. Wishcompany CEO Park Soungho said, “I am more than grateful to receive the Brand of the Year Award that is recognized by its fairness and reliability through the nationwide consumer polls.” He added, “We will strive to grow into Korea’s leading vegan cosmetic brand based on Dear, Klairs’ philosophy of pursuing a balanced life.” Meanwhile, Dear, Klairs is a brand launched in 2010. All Dear, Klairs products contain vegan formula, and have completed vegan certification by PETA, an international animal rights organization. In addition, top selling products like the "Supple Preparation Facial Toner" and "Freshly Juiced Vitamin Drop" have surpassed 2 million bottles of sales, becoming global million sellers at home and abroad.

- Additional launching after entering 125 offline stores of PLAZA and MINiPLA in Japan in May - Packaged design in Japanese is applied to Dear, Klairs’ three steady seller products, presenting customized packages for local customers - A “SKINCARE TRIAL KIT” gift event will be held on the official Klairs Japan Instagram account until August 31 in celebration of its launch Dear, Klairs, representative skincare brand of Wishcompany (CEO Soungho Park), a Korean beauty brand, content, and commerce company, announced its expansion to the four largest offline distribution channels in Japan. The four offline distribution channels are a beauty select shop "shop in," an urban home center "Tokyu Hands," Japan's representative lifestyle store "PLAZA," and a household goods chain "Loft." In addition, it will launch the product in Japan's most prominent beauty specialty shop, "@Cosme Store" (listed in katakana order). The products to be released in Japan are Dear, Klairs' steady sellers, such as Supple Preparation Facial Toner (180ml), Freshly Juiced Vitamin Drop (35ml), Freshly Juiced Vitamin E Mask (90ml), and more. The brand also plans to introduce to the Japanese market some of its products that are gaining popularity in Korea and overseas. "New package designs for Japanese customers will be available in the newly launched stores,” said Lee Seungeun, Head of Wishcompany's Japan Sales Team. “We plan to strengthen contact points with the customers through localized packages and promotions.” Dear, Klairs is holding an event to celebrate its launch on Dear, Klairs’ official Japanese Instagram account until August 31st. Customers can participate by posting pictures of the purchased products with a hashtag and following the brand’s official Instagram account (www.instagram.com/klairs.jp). A total of 60 winners will be selected and gifted with a SKINCARE TRIAL KIT containing four travel-sized personal care items worth 2,700 JPY.

- SPF testing conducted from multiple domestic and international clinical testing agencies... SPF 50+ PA++++ certified - Less emulsifiers and more moisturizing ingredients in its proprietary formulation for excellent blocking abilities and texture - Daily item that can be used from face to body without a white cast or greasy feeling - Triple action product that includes soothing ingredients for sun protection, wrinkle improvement, and brightening functions Beauty brand, content, and commerce company Wishcompany (CEO Soungho Park) announced on the 31st that its skincare brand Dear, Klairs released its newest product "All-day Airy Sunscreen," which was certified through multiple clinical tests for its powerful ability to block UV rays. "All-day Airy Sunscreen" was thoroughly inspected, from its UV protection index (SPF 50+/PA+++) to the product ingredients. The proprietary formula development process started in January of last year, and the product's effects were verified through three UV protection clinical trials from multiple domestic and international clinical trial agencies. The product technology and safety were verified through various clinical tests including the eye irritation test, primary skin irritation test, primary irritation test for sensitive skin, etc. so that the product can be safely used by anyone. The new "All-day Airy Sunscreen" offers powerful UV protection effects with a refreshing texture, boasting the company's proprietary prescription technology. By understanding the characteristics of a product that gets used every day, less emulsifiers were used as they can cause skin irritation, and moisturizing ingredients were increased so that the product is both skin-friendly and safe to use. The product also has an improved lightweight texture with a less sticky finish or greasy feeling, which is typical in many sunscreens. The product feels refreshing like an essence or a lotion, and adheres to the skin without leaving a white cast or thick film. Its moisture and soft texture serve as the perfect base before applying makeup. As a triple action product, it contains adenosine and niacinamide to block UV rays while improving wrinkles and brightness. It contains four different berry extracts, allantoin, and maca (Lepidium meyenii) root extract to gently soothe irritated skin, thereby protecting the skin from external irritation. Manager Sejin Kwon from the Product Development Team at the Klairs brand stated, "All-day Airy Sunscreen is expected to protect skin that is easily damaged by UV rays, thanks to its verified UV protection index," and "We hope that the All-day Airy Sunscreen will become a daily product that is loved by many customers for its lightweight texture and powerful UV protection anytime, anywhere." Meanwhile, Klairs will be offering discount of up to 15% on the "All-day Airy Sunscreen" until the 8th in celebration of the new product launch. For more details, please visit Klairs' official online mall at klairs.com (https://www.klairs.com).