- Million seller “Unscented Toner” comes first place unrivaled in its category on TikTok, the social media platform with the No.1 timeshare - Entering the local market in 2015, “Dear, Klairs” sales rose for eight consecutive years Wishcompany’s representative skincare brand “Dear, Klairs” has established itself as a major K-Beauty brand in Vietnam by ranking first in sales in the Toner category on Vietnam’s TikTok Shop. Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on the 2nd that “Supple Preparation Unscented Toner,” a representative product of “Dear, Klairs” and a global million-seller, has been ranking No.1 in sales in the Toner category of Vietnam’s TikTok Shop for 13 consecutive weeks. TikTok is a social platform with the No.1 timeshare in Vietnam, which Generation MZ wholeheartedly supports for its easy-to-film-and-share short-form videos and quick response and communication functions. Last year, TikTok opened TikTok Shop in Vietnam by adding commerce functions. Following TikTok’s popularity, TikTok Shop has also established itself as a popular commerce platform that creates over 800,000 consumers daily. Wishcompany entered Vietnam in 2015 and actively responded to trendy new media such as local Instagram, Facebook, etc., steadily increasing sales for eight years. Dear, Klairs recently opened an official channel through TikTok as TikTok Shop emerged as a new trend in Vietnam. Currently, the Vietnam Dear, Klairs channel has reached approximately 90,000 followers. The record of coming first in the Toner category was achievable by paying attention to the potential of TikTok Shop, a new commerce channel, and working as a major seller since last year. “Vietnam is a major market for Wishcompany and is a market that is highly loyal to good products,” said Park Soung-ho, the CEO of Wishcompany. He added, “Utilizing the sensitive characteristics toward emerging new media trends, we will develop not only toners but also content in various categories to establish ourselves as a representative K-Beauty company in the local market.”

- Associated with environmental activist Natalie Karpushenko Photo Exhibition, Progress in Seongsu-dong, Seoul until May 7th - Holding events such as selling removable label toner, collecting empty bottles, and more to promote environmental awareness “Dear, Klairs,” a representative skincare brand of Wishcompany (CEO Park Soung-ho), a global beauty content company, will hold a pop-up store in Seongsu-dong, Seoul, for a month under the theme of a sustainable environment. In this pop-up store, Dear, Klairs plans to host a series of events centered around environmental protection, aligning with the brand's commitment to sustainable beauty and the philosophy shared with environmental activist Natalie Karpushenko, who advocates for the environment, animals, and beauty of nature. The pop-up store, established to promote and encourage environmental consciousness, will be held at Ground Seesaw in Seongsu-dong until May 7th. During the pop-up store, the "Use Well Reuse Well" campaign, which was launched on Earth Day last year (April 22), will be re-implemented, encouraging customers to collect and recycle empty bottles. Those who participate in the campaign will be gifted one of the five best-selling miniatures. In addition, customers who purchase the global million-seller, "Supple Preparation Unscented Toner," from Dear, Klairs can participate in the "DIY Removable Label-Making" event held at the venue. According to an authorized representative from Wishcompany, "Dear, Klairs is a brand that promotes a well-balanced lifestyle and seeks to achieve balance not only in the skin but also in the environment." And added, "This pop-up store aims to spread this message and encourage more people to embrace these goals." Dear, Klairs began its story in 2010, in Seoul, as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved as vegan, certified by the international animal rights organization PETA.

- Released on 22 platforms worldwide, including Spotify, Apple Music, and Melon, consisting of various genres such as Jazz, Korean Traditional Music, Classical Music, and more. - Planned and researched by YouTube’s representative wellness content channel “Mind Nook,” and composed by AI music-creating company POZAlabs “Mind Nook,” a mind-wellness brand of global beauty content company Wishcompany (CEO Park Soung-ho), is scheduled to release meditation music on 22 music platforms worldwide, including Spotify, Apple Music, Melon, etc., on the 7th. The upcoming meditation and relaxation (healing) music has been viewed more than 5 million times on the Mind Nook channel, and this release was driven by feedback from subscribers seeking access to Mind Nook's playlists on multiple music services. The 30 songs, which resulted from a collaboration between Mind Nook's expertise in meditation and healing content development and POZAlabs' AI music composition, are now available for listening on major music platforms worldwide. Mind Nook's music is renowned for its versatility, serving as background music suitable for various daily life situations such as concentration, sleep, and relaxation. In addition, it encompasses various genres, including Jazz, Korean Traditional Music, Classical Music, and more, catering to diverse individual tastes and preferences. The released music consists of three albums and 30 songs in total, comprising mellow and rich melodies, a groove for daily routines, and soft jazz music with comfortable sensibility. Ma Han-saem, the senior manager responsible for Wishcompany's "Mind Nook," stated, "Now, you can enjoy Mind Nook's sensibility of rest and meditation not only through videos but also through music. Our goal is for Mind Nook to be a "rest mate" that provides a break and respite in the fast-paced, hectic lives of our users." Meanwhile, Wishcompany has attempted to differentiate itself with various content and business based on its planning and developing content capabilities with more than 7.2 million subscribers worldwide. Its first attempt, “Mind Nook,” became a global meditation brand with more than 1 million subscribers on YouTube and TikTok, going viral for its harmless and mild content. In line with the trend of seeking comfortable relaxation (healing) and healthy inspiration, it deals with content under the wellness theme.

- In line with the “Mind Wellness” trend, the expansion of content materials from beauty to meditation obtains good results - A 9-hour healing animation video receives more than 2M views... Increased demand for non-irritating, quiet content Global beauty company Wishcompany’s(CEO Park Soung-ho) mind wellness brand “Mind Nook” content gained popularity and surpassed a million subscribers. Based on its planning and development skills in creating content with already over 7.2 million subscribers worldwide, Wishcompany has attempted to go beyond beauty and differentiate itself with diverse content. Their first attempt, “Mind Nook,” deals with wellness-themed content for global viewers, such as meditation content based on professional theories, ASMR, and more, in line with the trend of seeking comfort(healing) and healthy inspiration. “Mind Nook” launched on YouTube and TikTok in mid-2021, and the number of subscribers steadily expanded as it quietly went viral with its never-before-seen harmless and non-stimulating content. Mind Nook’s healing animation therapy series, which expresses inspirations from fairy tales with emotional animations, is particularly well-received. Among them, the “Little Prince Asteroid Ambience” video, which is distinctive for its playback time of 9 hours, is recording over 2 million views. Moreover, simple but novel-themed content such as “Mind Recipe,” a Vlog-type meditation drama designed with the advice of the Korean Meditation Experts Association, and ASMR Vlogs under the theme of a Hanok Stay are gaining popularity. “Mind Nook content is planned and released to soothe and comfort those tired of fast and stimulating content,” said Ma Han-saem, senior manager of “Mind Nook” at Wishcompany. And continued, “The genuine beauty pursued by beauty company Wishcompany is the beauty that arises from inner health and using this as a keyword, we will continue to communicate with customers.” Meanwhile, Mind Nook published a digital motion art content comprised of white noise effective for sleep under the concept “Sound Sleep Hotel Mind Nook” to aid good quality sleep and promote the importance of sleep in celebration of “World Sleep Day” on March 17. This comfortable sound sleep content with the concept of hotel room check-in can be enjoyed in emotional digital motion art under the five themes of the sounds of lapping waves on the beach, crackling firewood, flowing forest streams, and chirping crickets.

- Wishcompany, Skin1004, and others with global billion-seller records share their know-how and successful cases - Global marketing trends from overseas creators... scheduled to be held at d·camp on March 7 The vivid success stories and know-how of hands-on workers in the K-Beauty companies that have generated billions of won in sales, with over 50% coming from overseas markets, will be revealed. Wishcompany, a global beauty content company led by CEO Park Soung-ho, is hosting an upcoming global marketing seminar titled "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won" in collaboration with Nurihaus and Picky. The event will take place on March 7th at d·camp in Seoul. The primary objective of the seminar is to share the expertise of Korean companies that have successfully maintained K-Beauty's global status amidst the rapidly changing business landscape. It aims to provide valuable insights to beauty companies and brands planning to expand their reach into the global market. The seminar will consist of three sessions. The first session, "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won," is a panel talk featuring hands-on workers from Skin1004, ISNTREE, and other companies that have grown significantly through partnerships with Picky. The second session, titled "K-Beauty Marketing Status Viewed by Foreign Creators," will be conducted by Nurihaus. This session will feature success stories of creators active in major regions worldwide, including the Middle East, Russia, Europe, and the US. The final session of the seminar, "Global Market, a GenZ Brand's Dream," will be a panel talk featuring Choi Jung-ho, Senior Manager of the Brand Incubation Lab at Wishcompany, who will share his insights and concerns regarding global marketing with beauty startups such as HEMEKO and LUOES. According to Wishcompany's CEO, Park Soung-ho, K-Beauty has been thriving in the global market for over a decade due to the continuous efforts of Korean companies and startups to create innovative brands and high-quality products. He also emphasized that Wishcompany is committed to working together with existing companies to further elevate the status of K-Beauty, especially for emerging companies. Despite changing marketing trends such as D2C and C2C, these companies have maintained K-Beauty's global status through continuous communication with customers and strategic business practices. As a result, they have achieved significant annual revenue growth in the tens of billions of won, with at least 50% of sales coming from overseas markets.

- Exclusive sale of “RE-USE Organizer” made with empty bottles and waste plastic through Naver Happybean - Global launching of the “Use Well, Re-use Well” campaign... Aims to establish a resource circulation system for empty bottles Dear, Klairs, the representative brand of Wishcompany (CEO Park Soung-ho), a global beauty company, announced on the 13th that they will start crowdfunding on Naver Happybean for upcycling products that were produced with cosmetics containers. Dear, Klairs will sell its “RE-USE Organizer,” made of empty cosmetics bottles and waste plastic, through Naver Happybean for a limited period until the end of March. The “RE-USE Organizer” consists of Dear, Klairs’ steady-seller products; Supple Preparation Unscented Toner, Rich Moist Soothing Cream, and “All-day Airy Sunscreen,” which was released last year. The upcycling product scheduled for sale has been developed as part of the MOU to build an “Empty Cosmetic Bottle Resource Circulation System” signed by Wishcompany and smart waste resource management company Reco in May last year. All proceeds from the merchandise sold through the crowdfunding will be donated. Dear, Klairs launched the campaign on Earth Day on April 22nd last year under the slogan “Use Well, Re-use Well.” The campaign was designed to collect empty plastic bottles from all online and offline skincare brands to re-find their usage. The company is considering expansion of the campaign to overseas countries, starting with Indonesia and advancing to Vietnam, Malaysia, etc. Wishcompany collected 1,778 empty bottles, through this campaign, achieving approximately 538.49kg of carbon dioxide reduction. This has the equivalent effect of planting 80 30-year-old pine trees. Park Soung-ho, CEO of Wishcompany, said, “Wishcompany has not only been limited to production and sales but also has been aiming to utilize empty bottles and build a sustainable resource circulation ecosystem after product usage.” He added, “We will continue to carry out activities where customers and our brand can sympathize with the value of the circular economy.”

- 10-year YouTube channel "Wishtrend TV" becomes prominent in the global beauty content sector, contributing to the globalization of K-beauty - Media exhibition "Midnight In Seoul" by Dear, Klairs also wins... "Recognized for excellence in media competencies" Global beauty content company Wishcompany (CEO Park Soung-ho) announced on the 19th that they won awards in 2 categories, "Social Media," and "Cosmetics," under Digital Advertising & Campaigns at the 2022 A.N.D. Awards. "Wishtrend TV," Wishcompany's YouTube channel which won in the Social Media category, is a global beauty community channel that met its 10-year anniversary this year from its launch in 2013. Under the slogan "Sharing Positive Beauty Everywhere," the company's channel became the first Korean cosmetics company to be awarded the "YouTube Gold Play button" in 2019. Wishtrend TV has won this award in recognition of their contributions toward the globalization of K-beauty through spreading high-quality content related to skincare and positive beauty in the field of global beauty contents. The YouTube channel Wishtrend TV currently has 1.85 million subscribers; Wishcompany in total has 7.2 million subscribers across all of its channels. The "Midnight in Seoul" exhibition by Wishcompany's representative skincare brand Dear, Klairs won the award in the Cosmetics category. This exhibition held at the off-line flagship store "Klairs Seoul" combined products with customer engagement, and was highly rated for expressing the question of "What is a balanced life?" in the form of media art. They went beyond intuitive product exposure marketing and used visual and auditory elements to convey the brand's direction without any product advertisements, thereby increasing brand and product awareness. The A.N.D. Award is an award in the digital field, operated by the Korea Digital Enterprise Association and sponsored by the Ministry of Science and ICT. Wishcompany is the only beauty company to have won in 2 categories of "Social Media" and "Cosmetics." Wishcompany's CEO Park Soung-ho stated, "We have made various media pursuits in sensitive response to ever-changing trends and channels in order to communicate with customers," and "We are grateful to everyone who have noticed Wishcompany's efforts and contributions, and we will continue to work hard to satisfy our customers in both the beauty and media worlds through endeavors that go across different fields, instead of being stagnant."

- Meet “Dear, Klairs” in the Gangnam Station branch of Chicor, a beauty select shop in the Shinsegae Department store - Bringing the Red Dot Award-winning space “Klairs Seoul” to the pop-up... “To share the values of a balanced life” - Various events, such as a 20% discount on nine selected products, including global million sellers and free original product give-aways will be held Wishcompany (CEO Park Soung-ho), a global beauty content company, announced the launching of a pop-up store at Shinsegae Department Store’s beauty select shop Chicor in Gangnam Station to meet with customers on the 28th. This pop-up store will bring the concept and mood of “Klairs Seoul,” a flagship store of Dear, Klair in Garosu-gil, and share the brand’s value and philosophy with more customers. Klairs Seoul won the Red Dot Award this year for its optimal spatial design that provides an experience of comfort and relaxation. In celebration of opening the pop-up store, Dear, Klairs will sell nine products at a 20% discounted price, which includes △ Midnight Blue Calming Cream, △Freshly Juiced Vitamin Drop, △ Rich Moist Soothing Cream, etc. Moreover, it will present “Daily Balancing Tea,” which was recently launched upon Dear, Klairs’ expansion from a skincare brand to a lifestyle brand, at the pop-up store. Lee Doyoung, head of the Domestic Marketing Team at Wishcompany, said, “We are launching our first pop-up store with Chicor to share and provide the experience of Dear Klairs’ brand value and mood.” And added, “We will continue to expand various activities to expand our point of contact with customers.” Meanwhile, Dear, Klairs will also host a photo zone event exclusive to the pop-up store in Chicor, Gangnam, and a subscription event with Kakao Plus. In addition, an “Original Product Raffle Event” will be held for one day on the 29th to give out Midnight Blue Calming Cream(30ml), Dear Klairs’ best-selling and steady-selling product, alongside two other products.

- Expanding from skincare to a lifestyle brand... to share the value of a “Balanced Life” - A caffeine-free chrysanthemum and mugwort blend for everyone to enjoy - Collaboration with “Magpie & Tiger,” an East Asian tea brand... increased the value of sustainability by using biodegradable teabags and FSC-certified paper Global beauty content company Wishcompany (CEO Park Soung-ho) announced their representative brand "Dear, Klairs" has launched a "Daily Balancing Tea" to expand its scope from skincare to lifestyle on the 20th. "Daily Balancing Tea" is a blend of chrysanthemum and mugwort harvested by Younoo Tea, a representative attraction in Hadong that has been growing tea for three generations. As a caffeine-free tea, anyone of all ages can enjoy it without concerns about excessive caffeine intake. Moreover, it added the value of sustainability by using biodegradable teabags approved by the FDA and FSC-certified paper on its packaging. Comprised of ten packets per box at 15,900 won, "Daily Balancing Tea" is available at Dear, Klairs' online mall, Klairs Seoul, and Chicor in Gangnam. The subsequent launch is meaningful as it is a collaboration between Magpie & Tiger, a well-known East Asian tea brand. Magpie & Tiger is running the Sinsa Tearoom on the second floor of Dear, Klairs' offline flagship store, "Clairs Seoul," on Garosu-gil road. Magpie & Tiger has recently created active synergy by opening a tearoom at Musinsa’s Seongsu branch, an online fashion platform. Senior manager Kim Sohyun of Wishcompany's Strategic Planning Team said, "I'm delighted to share our brand value of pursuing a balanced life through Daily Balancing Tea." And added, "Starting with the launch of this tea, we will grow into a brand that suggests a healthy lifestyle to everyday lives." Meanwhile, Dear, Klairs have introduced Sinsa Tearoom and Brickbooks in collaboration with various lifestyle brands in line with the opening of Klairs Seoul in 2020. In addition, it is expanding its brand value into the realm of lifestyle by providing comfort and relaxation experiences through meditation, exhibitions, and lectures.