Wishcompany unveils Dear, Klairs
Christmas edition products

- Launched Christmas editions for two products each in the Vitamin Line and Midnight Blue Line - Creating the warm festive season ambiance with a combination of green, red, and blue, making the editions a perfect gift as it can be used as a Christmas tree ornament - Products, including those that won the Essence/Serum category in the 2023 Chicor Best Awards, are available at up to 47% off on the Klairs' official online mall.   Dear, Klairs, Wishcompany's flagship skincare brand, announced the launch of four types of Christmas edition products on November 20, 2023. This special Christmas edition from Dear, Klairs draws inspiration from the enchantment of Christmas tree ornaments, perfectly timed for the festive season. The Christmas edition's design features the use of green and red colors, which symbolize Christmas, and blue holograms that evoke the images of winter. Through this package design, the special edition allows consumers to indulge in the festive season ambiance. The X-mas package was applied to "Freshly Juiced Vitamin E Mask" from Dear, Klairs' best-selling "Freshly Vitamin Line," which is based on vitamin ingredients, and "Freshly Juiced Vitamin Drop," which won the best product award in the Essence/Serums category of the 2023 Chicor Best Awards. The eye-catching design of the package, infused with green and red colors, is eye-catching and a perfect fit as a Christmas decoration. Furthermore, the Christmas edition extends to two other products in the "Blue Calming Line" products, including the "Midnight Blue Calming Cream" and the "Midnight Youth Activating Drop." These products are consistently popular in both domestic and international markets due to their dual functions of moisturizing and soothing effects. The package enhances the existing color of the blue line with a twist of sparkling blue holograms, completing a special edition with a stylish design. What's more, the package design features a string at the top, allowing for a variety of uses, such as a holiday gift and a home decoration. Wishcompany's Dear, Klairs' official, said, "I recommend these X-mas editions, featuring the brand's globally acclaimed bestsellers, as a holiday-season gift for loved ones to celebrate the year drawing to a close," and added, "We hope these X-mas editions will help our customers create unique and cherished memories, such as adorning a Christmas tree together.” Dear, Klairs is celebrating the launch of the Christmas editions with promotional events on its official online mall, offering discounts of up to 47%. In addition, until the 30th, customers can enjoy special offers such as a snowman candle giveaway for purchases over 50,000 won, a set of 5 sheet masks for purchasing Duo products, and an additional 5,000 won discount for members signing up for the official mall membership.

Wishcompany, certified as a Youth-friendly Hidden Champion for six consecutive years

- The company won the “Export Tower” award for three consecutive years due to the growth in overseas sales, and was also recognized in the category for its corporate organizational culture - Wishcompany is the only company certified among beauty brands, and the company is characterized by a system and culture where the company and employees grow together Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on January 4 that it was certified as a "Youth-friendly Hidden Champion" by the Ministry of Employment and Labor for six consecutive years. Wishcompany has been certified as a Youth-friendly Hidden Champion for six consecutive years since its first nomination in 2019. The company, which won the “Export Tower” award in 2022 hosted by the Korea International Trade Association for three consecutive years due to its continuous sales growth in Southeast Asia, the US, Europe, etc., and has also been named as a Youth-friendly Hidden Champion for six consecutive years. It was once again recognized for its growth and as an employee-friendly company. The average age of Wishcompany’s executives and employees is 30.9 years old, and the company is characterized by its flat structure in lab units. The youngest leader is 31 years old, and the company has a personnel management system that reflects competence and performance regardless of age through a competency/performance-oriented business hierarchy. In addition, Wishcompany is managing its system and creating an organizational culture under the principle, “Individual growth is the organization’s growth,” through ▲ 4.5 workdays (half-day work system) once a month, ▲ shortened working hours and bonus payment before holidays, ▲ and providing self-development expenses, etc. In addition, in celebration of Wishcompany’s 13th anniversary in November last year, the company declared a new corporate mission, “Positive Beauty Everywhere!” and a vision, “Making customers’ daily lives more enriching with experiences beyond beauty.” Based on executives’ and employees’ shared goals and growth under a new mission, vision, and core values, Wishcompany plans to propose a brand that can positively impact customers’ lives through products and content. Suh Seung-hwan, Senior Manager of Wishcompany’s People and Culture Lab, said, “I am delighted and proud that Wishcompany was the only medium-sized beauty company to be listed as a Youth-friendly Hidden Champion for six consecutive years,” and he added, “We will continue to make more diverse efforts to promote K-Beauty overseas and to enhance the capabilities of individual executives and staff members alongside the growth of the company.” Meanwhile, following a business expansion, Wishcompany is recruiting in various fields within the organization. The company is hiring overseas sales managers for the Asia-Pacific and European regions, brand and online marketers, etc., in the global regions and sectors where it operates the business.