Wishcompany achieved a 36% increase in Black Friday sales compared to last year with the highest performance ever in the US

- Global Black Friday promotions were launched across all brands, including Dear, Klairs, By Wishtrend, elmt, etc - The company achieved the highest performance ever in Amazon US, followed by Vietnam, Russia, Japan, and Sweden, and targeting popular local items proved to be an effective strategy. Wishcompany achieved its highest-ever performance on Black Friday this year. Global beauty company Wishcompany announced on December 13 that during the 2023 Black Friday period, which ran from November 13 to December 3, the company achieved a 36% increase in sales compared to the same period last year, and notably, they achieved their all-time highest performance in the United States. The country with the highest sales record was the US, and the highest sales generated within the US was Amazon US. This record was followed by Vietnam, Russia, Japan, and Sweden, which were listed in the top five countries in sales. During Black Friday, Wishcompany provided discounts and benefits through promotions on three of its skincare brands: Dear, Klairs, By Wishtrend, and elmt. In particular, by offering strategic promotions, such as greater discounts on best-selling products suitable for local markets, including global steady-selling products, the company was able to expand its sales further in each country. Wishcompany official said, “Through this year’s Black Friday, we were able to receive positive responses in countries that had less K-Beauty presence in their markets, such as Russia and Sweden,” and added, “We’re looking forward to establishing touchpoints with customers in global channels, including Korea, in 2024.” Meanwhile, Wishcompany achieved its largest sales record in Vietnam’s TikTok shop this year, officially entered Galeries Lafayette in France, and expanded the number of stores in Norway, achieving the highest-ever sales in the first half of the year. Currently, Wishcompany is planning to launch various new channels and open stores in the Middle Eastern market and is focusing on promoting and expanding K-skincare products in the global market.

Wishcompany’s sales increased by 30% last year… Cultivating mega markets in Europe and Asia

- Confirms potential for growth through sales in Northern Europe, India, etc., where K-beauty has less market presence - Effective growth strategies based on brand preferences by country, such as “Dear, Klairs,” “By Wishtrend,” etc... “Fosters a mega market”   Global beauty company Wishcompany (CEO Park Soung-ho) announced on February 15 that it achieved 72 billion won in sales, a 30% increase compared to the previous year, according to annual sales results in 2023. Since its founding, Wishcompany achieved its most significant sales last year, thanks to notable growth in Northern Europe, India, and South Korea. Norway’s sales rose 150% year-on-year and increased 95.3% in Sweden, confirming the potential for growth in regions with low K-Beauty market presence. Sales increased by 43.2% in India, a country characterized by rapid economic growth, and approximately 22% in Korea last year through the expansion of sales channels. As a result, Wishcompany has secured markets with over 1,000 online and offline channels at home and abroad in total, laying the groundwork for growth in the future. By brand, Wishcompany’s flagship brand, “Dear, Klairs,” grew approximately 17% year-on-year. In particular, the brand's growth was increased by 26% in Vietnam, a market that is highly loyal to products and brands centered on its toner. Wishcompany’s second skincare brand, “By Wishtrend,” globally launched as a high-functional skincare brand in 2013, recently launched the “Vitamin A-mazing Bakuchiol Night Cream,” which contains bakuchiol, a plant-based retinol receiving the limelight, and recorded a significant growth rate of 56% compared to 2022. Securing a foothold for sales in new countries such as Europe last year, Wishcompany focuses on promoting the excellence of K-Beauty skincare brands and their brand value and philosophy. Launching in Galeries Lafayette, France, known as the home of beauty, last year, Dear, Klairs plans to carry out brand activities in countries with more diverse cultures and environments, such as the Middle East and Africa, this year. Wishcompany’s CEO Park Soungho said, “I’m personally experiencing the expansion of K-Beauty’s influence alongside K-Entertainment and K-Content,” and added, “We will find mega markets that have plenty of room for growth and expand them further in the future.” Meanwhile, Wishcompany has been awarded the “Export Tower” hosted by the Korea International Trade Association for three consecutive years from 2020 to 2022. Wishcompany has over 8.8 million subscribers for its English-based content on platforms, such as YouTube, etc., maintaining 90% of overseas sales through content commerce services and showing steady growth in sales.