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Dear, Klairs Press Wishcompany
Dear, Klairs launches “All-day Airy Mineral Sunscreen”
- Provides both strong UV protection with SPF50+ PA++++ and light and fresh texture for application - A mild sunscreen that can also be used on sensitive skin... Skin irritation tests such as primary skin irritation, etc., have been completed - Mineral version of the popular “All-day Airy Sunscreen,” offering skin barrier protection and tone-up features Dear, Klairs, a skincare brand for sensitive skin, has launched “All-day Airy Mineral Sunscreen.” It’s a mild mineral sunscreen suitable for sensitive skin to use and contains zinc oxide. Wishcompany announced on March 7 that its leading skincare brand, Dear, Klairs, has launched a new product, “All-day Airy Mineral Sunscreen.” It’s a mineral version of “All-day Airy Sunscreen,” a popular chemical sunscreen from Dear, Klairs. The product is characterized by a cream-type soft texture, skincare for skin barrier protection, and tone-up functions. All-day Airy Mineral Sunscreen has a soft and light texture without stickiness, boasting a refreshing sensation throughout the day. In addition to intense UV protection (SPF 50+ PA+++), it has completed human testing to prevent skin and skin barrier damage and skin moisture loss caused by UV exposure. Eye irritation, primary skin irritation, and non-comedogenic tests have been completed. Therefore, the product is safe to use on sensitive skin. In addition, it can be used as a foundation-free item without clogs or a white cast, or to express smooth skin without cakiness in the pre-base makeup stage. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “Dear, Klairs has expanded the sun care lineup with mineral and chemical sunscreen products after two years.” And added, “I hope consumers will be able to manage their skins to be a lot healthier in the upcoming spring and summer with the All-day Airy Mineral Sunscreen, which boasts soft and light application.” Meanwhile, Dear, Klairs will hold a pre-launch promotion exclusively on Naver from March 11 to 17 in celebration of launching the new product. On the day of the pre-launching, the product will be offered at a special price via Naver Shopping Live at 7 p.m. The new product, All-day Airy Mineral Sunscreen, will be launched in two sizes, 35g and 60g, in order to broaden the range of options for consumers. -
ByWishtrend Press Wishcompany
Wishcompany launches a body aging care product, “Bakuchiol Body Lotion”
- “Vitamin A-mazing Bakuchiol Body Lotion” to follow No.1 Bakuchiol Night Cream - “Next-generation retinol” to improve skin elasticity as it is an exclusive body care product for making smooth and firm skin Bakuchiol Night Cream, named the best item in the aging care category in various beauty channels, will be released as a body lotion. Wishcompany announced on February 22 that By Wishtrend, the company's high-functioning skincare brand, has launched a new body lotion, “Vitamin A-mazing Bakuchiol Body Lotion (hereinafter Bakuchiol Body Lotion).” It is a product exclusively for the body characterized by reducing irritation and enhancing skin elasticity with retinal (Vitamin A) and bakuchiol, known as the next-generation plant-based retinol for aging care. By Wishtrend’s “Vitamin A-mazing Bakuchiol Body Lotion (hereinafter Bakuchiol Body Lotion)” consists of AHA, BHA, and Vitamin A. With this triple A+ synergy effect, the Bakuchiol Body Lotion will aid the cell turnover of rough skin and improve keratosis pilaris and uneven skin conditions. In addition, it not only softens knees, elbows, feet, etc., where thick layers of dead skin cells easily accumulate, but it also improves skin dryness by moisturization with urea, Beta-glucans, and tocopherol. Bakuchiol is an ingredient that has received the limelight for its skin-improvement effects. While the ingredient shares a similar structure and effectiveness in skin improvement with retinal (Vitamin A), it mitigates the disadvantage of the retinal, which is irritation. A plant-based ingredient extracted from seeds named Malaytea Scurfpea is known to help resolve various skin problems. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “I’m happy to introduce By Wishtrend’s products, which were pre-launched in the global market in 2013, to domestic consumers.” He added, “I hope people will spend time looking after themselves and working on slow aging care with our body lotion containing bakuchiol, also known as plant-based retinol, which is difficult to find in Korea.” To celebrate the launch of the Bakuchiol Body Lotion, By Wishtrend will hold a promotion until February 29 via By Wishtrend’s official Naver Smart Store. At 7 p.m. today, the product will be offered at a special price via Naver Shopping Live to celebrate the Body Lotion launch. In addition to the new Bakuchiol Body Lotion, “Vitamin A-mazing Bakuchiol Night Cream,” which topped the rankings in the health and beauty review platform Glowpick and was named as a High-Intensity Vitamin A Top of Top product by beauty YouTuber Director Pi, will also be available. Meanwhile, By Wishtrend, which initially pre-launched in the global market in 2013, is a sister brand of Dear, Klairs, Wishcompany's flagship brand. It is a high-functioning skincare brand that shares the journey of people discovering their very own beauty. The brand was founded by Wishcompany's cross-border e-commerce Wishtrend (Wishtrend.com) and the YouTube channel Wishtrend TV, which has 1.86 million subscribers. By Wishtrend makes it easy and convenient for anyone to use high-functioning skincare products that may seem complicated to use. In addition, the brand is characterized by analyzing the community’s needs, launching new products that suit them, and creating the entire product development process together with the community. -
Press Wishcompany
Wishcompany’s sales increased by 30% last year… Cultivating mega markets in Europe and Asia
- Confirms potential for growth through sales in Northern Europe, India, etc., where K-beauty has less market presence - Effective growth strategies based on brand preferences by country, such as “Dear, Klairs,” “By Wishtrend,” etc... “Fosters a mega market” Global beauty company Wishcompany (CEO Park Soung-ho) announced on February 15 that it achieved 72 billion won in sales, a 30% increase compared to the previous year, according to annual sales results in 2023. Since its founding, Wishcompany achieved its most significant sales last year, thanks to notable growth in Northern Europe, India, and South Korea. Norway’s sales rose 150% year-on-year and increased 95.3% in Sweden, confirming the potential for growth in regions with low K-Beauty market presence. Sales increased by 43.2% in India, a country characterized by rapid economic growth, and approximately 22% in Korea last year through the expansion of sales channels. As a result, Wishcompany has secured markets with over 1,000 online and offline channels at home and abroad in total, laying the groundwork for growth in the future. By brand, Wishcompany’s flagship brand, “Dear, Klairs,” grew approximately 17% year-on-year. In particular, the brand's growth was increased by 26% in Vietnam, a market that is highly loyal to products and brands centered on its toner. Wishcompany’s second skincare brand, “By Wishtrend,” globally launched as a high-functional skincare brand in 2013, recently launched the “Vitamin A-mazing Bakuchiol Night Cream,” which contains bakuchiol, a plant-based retinol receiving the limelight, and recorded a significant growth rate of 56% compared to 2022. Securing a foothold for sales in new countries such as Europe last year, Wishcompany focuses on promoting the excellence of K-Beauty skincare brands and their brand value and philosophy. Launching in Galeries Lafayette, France, known as the home of beauty, last year, Dear, Klairs plans to carry out brand activities in countries with more diverse cultures and environments, such as the Middle East and Africa, this year. Wishcompany’s CEO Park Soungho said, “I’m personally experiencing the expansion of K-Beauty’s influence alongside K-Entertainment and K-Content,” and added, “We will find mega markets that have plenty of room for growth and expand them further in the future.” Meanwhile, Wishcompany has been awarded the “Export Tower” hosted by the Korea International Trade Association for three consecutive years from 2020 to 2022. Wishcompany has over 8.8 million subscribers for its English-based content on platforms, such as YouTube, etc., maintaining 90% of overseas sales through content commerce services and showing steady growth in sales. -
Press Wishcompany
Wishcompany, certified as a Youth-friendly Hidden Champion for six consecutive years
- The company won the “Export Tower” award for three consecutive years due to the growth in overseas sales, and was also recognized in the category for its corporate organizational culture - Wishcompany is the only company certified among beauty brands, and the company is characterized by a system and culture where the company and employees grow together Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on January 4 that it was certified as a "Youth-friendly Hidden Champion" by the Ministry of Employment and Labor for six consecutive years. Wishcompany has been certified as a Youth-friendly Hidden Champion for six consecutive years since its first nomination in 2019. The company, which won the “Export Tower” award in 2022 hosted by the Korea International Trade Association for three consecutive years due to its continuous sales growth in Southeast Asia, the US, Europe, etc., and has also been named as a Youth-friendly Hidden Champion for six consecutive years. It was once again recognized for its growth and as an employee-friendly company. The average age of Wishcompany’s executives and employees is 30.9 years old, and the company is characterized by its flat structure in lab units. The youngest leader is 31 years old, and the company has a personnel management system that reflects competence and performance regardless of age through a competency/performance-oriented business hierarchy. In addition, Wishcompany is managing its system and creating an organizational culture under the principle, “Individual growth is the organization’s growth,” through ▲ 4.5 workdays (half-day work system) once a month, ▲ shortened working hours and bonus payment before holidays, ▲ and providing self-development expenses, etc. In addition, in celebration of Wishcompany’s 13th anniversary in November last year, the company declared a new corporate mission, “Positive Beauty Everywhere!” and a vision, “Making customers’ daily lives more enriching with experiences beyond beauty.” Based on executives’ and employees’ shared goals and growth under a new mission, vision, and core values, Wishcompany plans to propose a brand that can positively impact customers’ lives through products and content. Suh Seung-hwan, Senior Manager of Wishcompany’s People and Culture Lab, said, “I am delighted and proud that Wishcompany was the only medium-sized beauty company to be listed as a Youth-friendly Hidden Champion for six consecutive years,” and he added, “We will continue to make more diverse efforts to promote K-Beauty overseas and to enhance the capabilities of individual executives and staff members alongside the growth of the company.” Meanwhile, following a business expansion, Wishcompany is recruiting in various fields within the organization. The company is hiring overseas sales managers for the Asia-Pacific and European regions, brand and online marketers, etc., in the global regions and sectors where it operates the business. -
Press Wishcompany
Wishcompany achieves record-breaking sales with its popularity in Vietnam and Northern Europe… leading to expansion in recruitment
- The best sales performance since its foundation in 2010... contending with essential skincare brands such as “Dear, Klairs” and “By Wishtrend” - Sales increase in Nordic countries such as Norway and Sweden... Continues to perform well in TikTok Shop, Vietnam’s mainstream commerce - 104% increase in the number of employees compared to 2019, strengthening the recruitment of global talent Wishcompany achieved a record-breaking sales performance in the first half of 2023, thanks to its expanded sales in Vietnam and Northern Europe. Over the past decade, Wishcompany has consistently ventured into the global market with its skincare brand, and this year, it has seen remarkable growth in countries like Sweden and Norway with limited exposure to K-Beauty. Wishcompany announced that its sales in the first half of the year reached 30.4 billion won on the 1st. Established in 2010, Wishcompany has shown steady growth over the past 11 years, leading to 61.5 billion won in annual sales by 2021, primarily driven by the success of its overseas expansion with the "Dear, Klairs" brand. Centered around the skincare products of its flagship brand, “Dear, Klairs,” Wishcompany has introduced its products in more than 60 countries, including Vietnam, Japan, and North America, and has created a total of eight global million-seller products one after another. Furthermore, the cosmeceutical skincare brand "By Wishtrend" gained a reputation on Amazon, the world's largest e-commerce platform, contributing to the expansion of Wishtrend's brand recognition. In particular, Wishcompany's recent achievements were driven by its high ranking in the popular commerce platform, "TikTok Shop," in the Vietnamese market and sales expansion in Nordic countries such as Norway and Sweden. Ever since entering the Vietnamese market in 2015, Wishcompany has dominated the toner category in TikTok Shop, achieving sales growth for eight consecutive years and surpassing global brands. The brand's proactive approach to new media trends, coupled with its focus on product quality and effective customer communication, has established it as a significant sales channel in the market. In the case of Norway, Wishcompany managed to expand into 250 stores since its entry into the local drug store, Vitusapotek, in 2019, securing Norway as a significant country of sale despite the minor influence of K-Beauty. CEO of Wishcompany Park Soungho stated, “Global brands have developed their brands, customer communication, and produced products for decades, even centuries.” He continued, “I anticipate the emergence of a sustainable K-Beauty brand, and I believe this is only the beginning for Wishcompany, which has been in operation for over 13 years.” Meanwhile, alongside its corporate sales growth, the number of Wishcompany’s employees also increased by 104% compared to the number before the pandemic. Notably, around 8% of the workforce consists of foreign employees as of June. To enhance global organizational competencies and promote diversity, Wishcompany aims to further expand and nurture global talent. Currently, eight job groups are open for hiring, including salespersons with experience in the Asia-Pacific and North American regions. -
Press Wishcompany
Wishcompany Holds “K-Beauty Global Seminar…” Sharing Strategies for Global Markets
- Wishcompany, Skin1004, and others with global billion-seller records share their know-how and successful cases - Global marketing trends from overseas creators... scheduled to be held at d·camp on March 7 The vivid success stories and know-how of hands-on workers in the K-Beauty companies that have generated billions of won in sales, with over 50% coming from overseas markets, will be revealed. Wishcompany, a global beauty content company led by CEO Park Soung-ho, is hosting an upcoming global marketing seminar titled "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won" in collaboration with Nurihaus and Picky. The event will take place on March 7th at d·camp in Seoul. The primary objective of the seminar is to share the expertise of Korean companies that have successfully maintained K-Beauty's global status amidst the rapidly changing business landscape. It aims to provide valuable insights to beauty companies and brands planning to expand their reach into the global market. The seminar will consist of three sessions. The first session, "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won," is a panel talk featuring hands-on workers from Skin1004, ISNTREE, and other companies that have grown significantly through partnerships with Picky. The second session, titled "K-Beauty Marketing Status Viewed by Foreign Creators," will be conducted by Nurihaus. This session will feature success stories of creators active in major regions worldwide, including the Middle East, Russia, Europe, and the US. The final session of the seminar, "Global Market, a GenZ Brand's Dream," will be a panel talk featuring Choi Jung-ho, Senior Manager of the Brand Incubation Lab at Wishcompany, who will share his insights and concerns regarding global marketing with beauty startups such as HEMEKO and LUOES. According to Wishcompany's CEO, Park Soung-ho, K-Beauty has been thriving in the global market for over a decade due to the continuous efforts of Korean companies and startups to create innovative brands and high-quality products. He also emphasized that Wishcompany is committed to working together with existing companies to further elevate the status of K-Beauty, especially for emerging companies. Despite changing marketing trends such as D2C and C2C, these companies have maintained K-Beauty's global status through continuous communication with customers and strategic business practices. As a result, they have achieved significant annual revenue growth in the tens of billions of won, with at least 50% of sales coming from overseas markets. -
Wishcompany WishtrendTV
Wishcompany Reaches 7.2 Million Subscriber Milestone…Communicating through K-Beauty Content
- Celebrating its 10th anniversary, "Wishtrend TV" achieves 2 million YouTube subscribers with English K-beauty content - The first Korean beauty company to receive a Gold button from YouTube in 2019, achieving 7.2 million followers through TikTok and Instagram expansion - Diverse subscribers from various countries, 28% from Southeast Asia, 12% from Europe, 11% from North and South America and Australia communicate consistently via K-beauty keywords Global beauty content provider Wishcompany (CEO Park Soung-ho) announced that they have reached 7.2 million subscribers across all their content channels, including their YouTube channel "Wishtrend TV" on the 31st. "Wishtrend TV," which was launched on YouTube in 2013 as the main beauty content channel of Wishcompany, celebrates its 10th anniversary this year. Beginning with providing beauty tips and product reviews, such as "Skinpedia," "Beauty Facts Unboxing," and "Wishtrend TV vs" and expanding to "Glow Up Project" and "Wishtrend Fitness TV," which present different content under the motto of "Health and Happy Life," it has been actively producing content for ten years. In its sixth year in 2019, "Wishtrend TV" became the first Korean beauty brand to reach 1 million subscribers and receive a Gold button from YouTube. This year on its 10th anniversary, it reached 2 million YouTube subscribers. Currently, "Wishtrend TV" has expanded its channel to Wishtrend TV Vietnam, Indonesia, and Japan, maintaining its popularity on over ten different channels by quickly responding to platform trends, such as on TikTok and Instagram. The total number of followers across all channels of Wishcompany is currently 7.2 million. Wishtrend TV's popularity factors include △ providing informational content that aims to communicate instead of simply displaying products △ actively using K-beauty topics recognized globally △ and taking an interest and making consistent investments at the company level. "The top content on "Wishtrend TV" with over 10 million views is "Korean Anti-Aging Care Tips." It is also known for having subscribers from countries all over the world. With 28% of subscribers from Southeast Asia, 12% from Europe, and 11% from North and South America and Australia, Wishtrend TV has subscribers from 92 different countries. "Without full support and investment from the beauty company, it cannot create content, manage channels, and communicate with customers," said Bang Seo-hyun, Media Content Lab Manager of Wishcompany, and added, "Wishtrend TV will continue to avoid content that combines in-program advertising and offer better beauty products and content based on customer communication." With a content-focused business strategy, Wishcompany has seen consistent growth over the past decade and recorded 61 billion won in revenue in 2021. The company has developed its representative brands such as "Dear, Klairs," "By Wishtrend," and "elmt" and offers products that meet customer needs. -
Press Wishcompany
Wishcompany is the Only Beauty Company to Win in 2 Categories at the 2022 A.N.D. Awards
- 10-year YouTube channel "Wishtrend TV" becomes prominent in the global beauty content sector, contributing to the globalization of K-beauty - Media exhibition "Midnight In Seoul" by Dear, Klairs also wins... "Recognized for excellence in media competencies" Global beauty content company Wishcompany (CEO Park Soung-ho) announced on the 19th that they won awards in 2 categories, "Social Media," and "Cosmetics," under Digital Advertising & Campaigns at the 2022 A.N.D. Awards. "Wishtrend TV," Wishcompany's YouTube channel which won in the Social Media category, is a global beauty community channel that met its 10-year anniversary this year from its launch in 2013. Under the slogan "Sharing Positive Beauty Everywhere," the company's channel became the first Korean cosmetics company to be awarded the "YouTube Gold Play button" in 2019. Wishtrend TV has won this award in recognition of their contributions toward the globalization of K-beauty through spreading high-quality content related to skincare and positive beauty in the field of global beauty contents. The YouTube channel Wishtrend TV currently has 1.85 million subscribers; Wishcompany in total has 7.2 million subscribers across all of its channels. The "Midnight in Seoul" exhibition by Wishcompany's representative skincare brand Dear, Klairs won the award in the Cosmetics category. This exhibition held at the off-line flagship store "Klairs Seoul" combined products with customer engagement, and was highly rated for expressing the question of "What is a balanced life?" in the form of media art. They went beyond intuitive product exposure marketing and used visual and auditory elements to convey the brand's direction without any product advertisements, thereby increasing brand and product awareness. The A.N.D. Award is an award in the digital field, operated by the Korea Digital Enterprise Association and sponsored by the Ministry of Science and ICT. Wishcompany is the only beauty company to have won in 2 categories of "Social Media" and "Cosmetics." Wishcompany's CEO Park Soung-ho stated, "We have made various media pursuits in sensitive response to ever-changing trends and channels in order to communicate with customers," and "We are grateful to everyone who have noticed Wishcompany's efforts and contributions, and we will continue to work hard to satisfy our customers in both the beauty and media worlds through endeavors that go across different fields, instead of being stagnant." -
Wishcompany
Wishcompany’s 2022 at a glance
Wishcompany was able to spend 2022 more meaningful than ever. We've created an infographic so that you can see the significant results of the year a glance. Gained 7.2 million as followers Produced the effect of planting 80 pine trees through colloecting empty bottles Reached height of 123 Mt. Everests when we stack sold products in 2022 Awarded with 24 awards in 2022 Worked with 151 global partners In 2022, Wishcompany acheieved 8 million seller products and won the $30 million Top Exports. Wishcompany was selected as the "Asia-Pacific High-Growth Company" by the British Financial Times for our solid performance in the global market as well. In addition, global campaigns such as 'Not a Flaw' and 'USE WELL, RE-USE WELL' were successfully launched and we are proceeding to make another leap forward. Not only that, Wishcompany's social media has surpassed 7.2 million followers, marking an unprecedented number for a Korean cosmetics company. Once again, we would like to thank you for giving us unwavering support, and we hope you have a happy new year. Thank you.