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MindNook Press Wishcompany
“Mind Nook” launches “Four-Seasons Meditation Card” event to celebrate World Meditation Day
- Selling “Four-Seasons Meditation Card” with 50 types of meditation guides based on professional meditation theories - A wellness content brand with 2.4 million subscribers and approximately 420 soundtracks Wishcompany’s wellness brand “Mind Nook” announced that it will launch a “Four-Seasons Meditation Card” event to celebrate World Meditation Day on May 17. To mark World Meditation Day, Mind Nook will sell Four-Seasons Meditation Cards at a discounted price at Naver Smart Store until the 31st. A limited number of "Daily Balancing Tea" from Dear, Klairs, Wishcompany's leading beauty brand, will also be offered. Mind Nook is a wellness content brand launched in 2021 and has introduced content for relaxation and mental health. It provides wellness content that can be enjoyed comfortably anytime, anywhere through its official YouTube channel and TikTok account. Recently, the brand has gone beyond its digital content and launched a Four-Seasons Meditation Card offering offline meditation experiences that aren’t restricted to time and space. The Four-Seasons Meditation Card is a portable and readily accessible meditation tool designed to develop meditation habits based on professional meditation theories. Each card visualizes the characteristics and changes in nature during the four seasons, and the 50 meditation guides are comprised of short, easy-to-read text to enhance readability. The QR code on the card will direct people to Mind Nook’s YouTube channel, where various healing videos and sounds are readily available. Hansaem Ma, senior manager of Wishcompany’s Mind Nook, said, “We hope you can experience true wellness anytime and anywhere with Mind Nook’s Four-Seasons Meditation Card.” And added, “We plan to continue to develop into a wellness content channel based on professional meditation theories to contribute to more people enjoying a peaceful and prosperous life.” Meanwhile, the Mind Nook Wellness Content channel has 2.4 million global subscribers and is available on social media and 22 major global music platforms, including Melon, Spotify, Apple Music, etc. Mind Nook has been striving to expand its collection of soundtracks related to key elements of wellness, such as meditation and healing, since last year. It currently owns about 420 soundtracks and has released approximately 320 of them. -
MindNook Press
Wishcompany releases sleep diagnostic test and video to celebrate “World Sleep Day”
- Sleep cycle can be diagnosed for 15 days via the wellness content brand “Mind Nook” channel - Gentle and soothing "meditation content" reaches over 80 million views... Fresh video unveiled To mark World Sleep Day, Mind Nook will hold an event on March 15, offering free sleep cycle self-diagnosis tests and sleep-related consulting. Global beauty company Wishcompany (CEO Park Soung-ho) announced on March 14 that it will be hosting an event to provide free sleep cycle self-diagnosis tests and sleep-inducing videos for 15 days starting on the 15th through its wellness content brand, "Mind Nook" channel. The Mind Nook channel will showcase four videos centered around dreams, as well as a special video on the Dream Chocolate Factory concept during the event. The videos feature healing animation therapy content consisting of four types of white noise and a dreamy sleeping video containing a lullaby to help you have a good night’s sleep. The healing animation therapy content is an original animation series that combines elements of meditation and motion graphics, interpreted in Mind Nook’s unique style, and it's the most beloved by viewers. In addition, Mind Nook will offer a free sleep cycle self-diagnosis test on its official Instagram. Those who share personal sleep-related experiences in the comments can also receive one-on-one sleep consultations and sleeping kits, including a mood lamp and a duvet featuring “Manooki,” the character from Mind Nook. Mind Nook is a wellness content brand launched by Wishcompany in 2021. It has become a major brand, with over 2.1 million subscribers on channels like YouTube and 80 million views on various content, including ASMR for mental health and relaxation, white noise, and playlists. Ma Han-saem, senior manager at Mind Nook, Wishcompany, said, “True wellness starts with high-quality sleep, relaxation, and breaks.” She added, “Using insights for healing content, Mind Nook will continue to develop various content and products through collaborations with brands that value mental health and rest to promote the wellness of viewers.” Meanwhile, Mind Nook has been striving to expand its collection of soundtracks related to key elements of wellness, such as meditation and healing, since last year. It currently owns about 370 soundtracks and has released approximately 250 of them. Relevant soundtracks are available on 22 major domestic and international music platforms, including Apple Music, Spotify, and Melon. -
MindNook Press
Wishcompany launches AI meditation music…
And expands Mind Wellness Business- Released on 22 platforms worldwide, including Spotify, Apple Music, and Melon, consisting of various genres such as Jazz, Korean Traditional Music, Classical Music, and more. - Planned and researched by YouTube’s representative wellness content channel “Mind Nook,” and composed by AI music-creating company POZAlabs “Mind Nook,” a mind-wellness brand of global beauty content company Wishcompany (CEO Park Soung-ho), is scheduled to release meditation music on 22 music platforms worldwide, including Spotify, Apple Music, Melon, etc., on the 7th. The upcoming meditation and relaxation (healing) music has been viewed more than 5 million times on the Mind Nook channel, and this release was driven by feedback from subscribers seeking access to Mind Nook's playlists on multiple music services. The 30 songs, which resulted from a collaboration between Mind Nook's expertise in meditation and healing content development and POZAlabs' AI music composition, are now available for listening on major music platforms worldwide. Mind Nook's music is renowned for its versatility, serving as background music suitable for various daily life situations such as concentration, sleep, and relaxation. In addition, it encompasses various genres, including Jazz, Korean Traditional Music, Classical Music, and more, catering to diverse individual tastes and preferences. The released music consists of three albums and 30 songs in total, comprising mellow and rich melodies, a groove for daily routines, and soft jazz music with comfortable sensibility. Ma Han-saem, the senior manager responsible for Wishcompany's "Mind Nook," stated, "Now, you can enjoy Mind Nook's sensibility of rest and meditation not only through videos but also through music. Our goal is for Mind Nook to be a "rest mate" that provides a break and respite in the fast-paced, hectic lives of our users." Meanwhile, Wishcompany has attempted to differentiate itself with various content and business based on its planning and developing content capabilities with more than 7.2 million subscribers worldwide. Its first attempt, “Mind Nook,” became a global meditation brand with more than 1 million subscribers on YouTube and TikTok, going viral for its harmless and mild content. In line with the trend of seeking comfortable relaxation (healing) and healthy inspiration, it deals with content under the wellness theme. -
MindNook Press
Wishcompany’s “Mind Nook” surpasses 1M subscribers…
Harmless meditation content under the limelight- In line with the “Mind Wellness” trend, the expansion of content materials from beauty to meditation obtains good results - A 9-hour healing animation video receives more than 2M views... Increased demand for non-irritating, quiet content Global beauty company Wishcompany’s(CEO Park Soung-ho) mind wellness brand “Mind Nook” content gained popularity and surpassed a million subscribers. Based on its planning and development skills in creating content with already over 7.2 million subscribers worldwide, Wishcompany has attempted to go beyond beauty and differentiate itself with diverse content. Their first attempt, “Mind Nook,” deals with wellness-themed content for global viewers, such as meditation content based on professional theories, ASMR, and more, in line with the trend of seeking comfort(healing) and healthy inspiration. “Mind Nook” launched on YouTube and TikTok in mid-2021, and the number of subscribers steadily expanded as it quietly went viral with its never-before-seen harmless and non-stimulating content. Mind Nook’s healing animation therapy series, which expresses inspirations from fairy tales with emotional animations, is particularly well-received. Among them, the “Little Prince Asteroid Ambience” video, which is distinctive for its playback time of 9 hours, is recording over 2 million views. Moreover, simple but novel-themed content such as “Mind Recipe,” a Vlog-type meditation drama designed with the advice of the Korean Meditation Experts Association, and ASMR Vlogs under the theme of a Hanok Stay are gaining popularity. “Mind Nook content is planned and released to soothe and comfort those tired of fast and stimulating content,” said Ma Han-saem, senior manager of “Mind Nook” at Wishcompany. And continued, “The genuine beauty pursued by beauty company Wishcompany is the beauty that arises from inner health and using this as a keyword, we will continue to communicate with customers.” Meanwhile, Mind Nook published a digital motion art content comprised of white noise effective for sleep under the concept “Sound Sleep Hotel Mind Nook” to aid good quality sleep and promote the importance of sleep in celebration of “World Sleep Day” on March 17. This comfortable sound sleep content with the concept of hotel room check-in can be enjoyed in emotional digital motion art under the five themes of the sounds of lapping waves on the beach, crackling firewood, flowing forest streams, and chirping crickets. -
MindNook Press
Wishcompany Wellness Content Brand “Mind Nook” Conducts Offline Exhibition
- "Mind Nook," content channel based on professional meditation theory, exceeds 800,000 followers through word of mouth with its unique concept - Expansion of wellness content on short video platforms such as Tik Tok, with increasing channels specializing in keywords such as wellness and meditation - Meditation applications "Calm," "Mabo," "Lucid," and other meditation content gain popularity for offering classes There are more and more services and content based on wellness keywords under the theme of "medication" or "rest." The wellness trend is evident based on the increase in channels that focus on related keyword content on short video content platforms. One of the most representative meditation channels is "Mindnook" from Wishcompany. Mindnook is a brand that was designed to provide users with comfortable rest and healthy inspiration. It offers content under various themes for the wellness of global users, such as ASMR and meditation content developed based on professional meditation theory. The brand has quietly gathered over 800,000 subscribers through pure word of mouth on TikTok with its uniquely calming and gentle content. Mindnook will be holding an offline exhibition based on this popularity. The first exhibition will be at the VIP lounge and media exhibition space in the Cheyul flagship store in Sinsa-dong, Seoul. It shows the handicraft creation process of the Cheyul brand, which reinterprets unique artworks of Korea in a modern sense. The images and sounds of nature and the daily life were developed into content using Mindnook's unique vibe. The exhibition's special feature lies in the beautiful expression of the handicraft process through ethereal illustrations. Hansaem Ma, Wishcompany Content Business Team Leader, stated, "Everyone who visits Cheyul's flagship store will be able to experience Cheyul's brand through Mindnook's images while also feeling a sense of rest and relaxation," and "We hope to give more people a sense of rest for their minds and bodies through more diverse online and offline endeavors." Wishcompany owns several skincare beauty brands, such as "Dear, Klairs" and "By Wishtrend" with over 6 million subscribers worldwide. It is expanding its reach into diverse new trends, such as wellness content channel Mindnook under the subject of rest and meditation.