By Wishtrend enters Selfridge’s London,
Targets European Beauty Market

- Entering the most representative UK department store chain through global fame accumulated over a number of years on both on·offline channels, entering UK offline market for the first time
- Steady English-based marketing through Wishtrend TV etc

By Wishtrend, the cosmeceutical brand
from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, entered Selfridge’s in the UK and started expanding its European market.

By Wishtrend has been emphasizing the actual effects and results made possible with sheer ingredients and have been accumulating its recognizability over the years on European on·offline channels, and opened its offline sales channel by entering Selfridge’s, a well known UK department store.

By Wishtrend has been continuously gaining fame in European beauty market through a number of on·offline channels, for example English-based global marketing through the YouTube channel, Wishtrend TV. As a result, Pure Vitamin C21.5 Advanced Serum came within top 10 serums on AMAZON UK, and Mandelic Acid 5% Skin Prep Water has been introduced by Glamour UK. It has been expanding its sales channel through K-Beauty Online etc, and this Selfridge’s entrance is their first entrance to offline sales channel.

The products from By Wishtrend to enter Selfridge’s include, Natural Vitamin 21.5% Enhancing Sheet Mask 23ml, Pure Vitamin C21.5% Advanced Serum 30ml, and Mandelic Acid 5% Skin Prep Water 120ml, three products in total.

By Wishtrend is a cosmeceutical brand born from the fandom of Wishtrend, Wishcompany’s YouTube channel, starting from skincare concerns of 500,000 consumers worldwide. It focuses on developing high-effect, low-irritation formulations using high-effect ingredients, to resolve various skin related concerns like acne. As there is a high demand on vitamin and acidic products in the European market, By Wishtrend that emphasizes real effects in ingredients has been growing steadily, their fame traveling by the words of their consumers.

Furthermore, By Wishtrend has been receiving endless love calls, doing meetings with approximately 70 large European distribution channels at ‘Cosmoprof Worldwide Bologna 2019’ last March in Bologna, Italy, the biggest international beauty expo in the world.

Soungho Park, the CEO of Wishcompany states: By Wishtrend has completed the process to sell its central products, and By Wishtrend has started sales in Sweden and Norway, and launched in Germany recently. We will be expanding sales channels in both Eastern and Western Europe, continuing our expansion on the European market.

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