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Dear, Klairs Press
Klairs Supple Preparation Facial Toner Achieved its Accumulated Sales Volume Over One Million Bottles
- National Brand, Klairs, is Established as ‘Global Steady Seller’ Without Launching into China’s Market or Home Shopping Channels - Pursuit of ‘Sustainability’ Added Changes in Product Packages …Using ‘Recycled Paper, Soy Ink, Geami’ - Opened National Market of Toners with Products for Sensitive Skin-types and Marked as ‘Basis of K-Beauty Items’ in Overseas Supple Preparation Facial Toner by skincare brand ‘Klairs(dear,Klairs)’ of beauty brands and content developing company, Wishcompany (CEO Soungho Park) achieved its accumulated sales volume over one million bottles. It is meaningful as this national brand created a steady-seller leading repurchase from customers, without launching into China’s market and home shopping channels. Initially released in 2012, Supple Preparation Facial Toner now became the iconic toner of the national market. Being released when the item ‘toner’ was rare, it received a popular reaction from consumers with sensitive skin-types and found the opportunity to open the current facial toner market. Supple Preparation Facial Toner is a good example of a product solely recognized of their quality, without any advertisement. While most of the skincare products contained high alcohol content, contained high alcohol in the ingredient list thus evaporated soon, thus evaporated soon, built barriers on the skin and stimulated it, Supple Preparation Facial Toner was developed for sensitive skin-type, with mild and moisturizing texture, so it does not stimulate the skin. The toner earned the nickname of ‘Holy Grail Toner’ by its consumers and got on the best-seller list with their reviews. Numerous positive reviews were reported on apps as Glowpick and Hwahae. It soon became the item with the highest repurchase rate in corporate sales website, Klairs.com. Marked as an item that anyone who is interested in K-beauty might have used at least once, the toner continues its popularity until recently. As a steady seller, it holds a high sales record in diverse and popular stores inside and outside the country. It has won several places as a winner in domestic markets as CHICOR, Naver Shopping, Glowpick, and Hwahae. Its sales also ranked high on overseas markets like Amazon and Soko Glam. Supple Toner is currently sold in over 200 stores and 40 countries such as United States, Europe, Southeast Asia and more. Klairs is a ‘Cruelty-Free’ and ‘Vegan·Eco Friendly’ brand that is safe from animal testing. Klairs considers and deploys activities that fit its identity. Getting further steps from donation projects, Klairs is bringing changes to its product packages. It is using recycled paper and soy ink for the package of Supple Toner and started using eco-friendly buffer paper Geami as packing materials for delivery. CEO of Wishcompany, Soungho Park said: “It is rare that a skincare product has been sold over one million bottles, and it is meaningful that we achieved this without launching into China’s market and home shopping channels.” He continued that “Klairs will always have the motto of ‘Sustainability’ and advance in the right way even though it takes time, and put the effort in researching and developing essential products for consumers all over the world for our growth.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스 서플 토너 누적 판매량 100만 병 [프라임경제] 클레어스 '서플 토너' 누적 판매량 100만병 돌파 [컨슈머와이드] 클레어스, ‘서플 토너’ 누적판매량 100만병 돌파 [보건뉴스] 클레어스 ‘서플 프레퍼레이션 페이셜 토너’ 누적 판매량 100만병 돌파 [로이슈] ‘클레어스 서플 프레퍼레이션 페이셜 토너’, 누적 판매량 100만 병 돌파 [인사이트] 민감성 ‘클레어스 서플 프레퍼레이션 페이셜 토너’, 누적 판매량 100만 병 돌파 -
Dear, Klairs Press
Klairs, Launches 2 Products in ‘Fundamental Line’ for Summer Hydrating Care
- ‘Fundamental Ampule Mist,’ containing 82% Green tea water from Jeju Island, and ‘Fundamental Watery Oil Drop,’ high in Peptide - Prevents moisture loss from the hot UV rays and dry indoors air conditioning ‘dear, Klairs,’ a skincare brand for sensitive skin from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, launches a new fundamental line and released two new products, Fundamental Ampule Mist, and Fundamental Watery Oil Drop. The first product, Fundamental Ampule Mist can be characterized by containing green tea water from Jeju Island, not purified water. Green tea ingredients with antioxidizing effects deliver moisture and nutrients to the skin, able to make a glass skin from the within. Along with the green tea water, it uses plant-extracted ingredients that have soothing effects such as cucumber, okra, and mugwort, together with kelp extracts, a natural moisturizer, completing a smooth and dewy skin texture with just a few spritzes, without having to layer it on. It is an oil-free, water-based product, and as it reduces stickiness and increases hydration, making it a good substitute for toner during the summer season. The second product, Fundamental Watery Oil Drop, is an oil-like moisturizing serum that contains freshness of non-sticky moisture and nutrients of an ampule in oil texture. It is formulated for dry skin types that need to use oil even during the summer, it has a unique texture and contains ‘oil’ in its name, although it is a moisturizing serum. It also contains Jeju green tea water along with enzyme extracts that deliver nutrients to the skin and high in peptide concentration, it helps to keep the skin healthy by preventing moisture loss caused by hot UV rays and air conditioning. It does not have the thickness or the oiliness of oil texture, making it possible to do a light and fresh moisturizing care during the summer. The new Fundamental Line from Klairs has a high concentration of effective ingredients that add healthiness on the skin while staying on the skin for a long time. It is not a concept ingredient that only contains the useful ingredient less than 1%, the product actually contains 82% of effective ingredient, making it possible to feel strong hydration and antioxidizing effects. Especially, Klairs is a vegan-friendly and cruelty-free brand, and does not conduct animal testing and avoids using materials from animals. Song Lee, Klairs Brand Manager, who was in charge of developing these new products states, “All products from Klairs are suitable for comfortable use even on sensitive skin, and anyone who wants moisture and comfort on the skin can use these new products as well” and “Fundamental Ampule Mist and Fundamental Watery Oil Drop have been developed through a long process of research and experimentation, and created to feel actual hydration by selectively containing high concentrations of highly moisturizing plant-extracted ingredients.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News ㅡ [컨슈머타임스] 클레어스, 펀더멘탈 라인 앰플 미스트·워터리 오일 드롭 출시 [로이슈] 클레어스, '펀더멘탈 라인' 신제품 2종 출시 [보건뉴스] 클레어스 ‘펀더멘탈 라인’ 신제품 2종 출시 [장업신문] 클레어스, ‘펀더멘탈 라인’ 신제품 2종 [머니S] 클레어스, '펀더멘탈 라인' 신제품 2종 출시...저자극 여름철 수분케어 [서울파이낸스] [신상품] 클레어스 '펀더멘탈 라인' -
ByWishtrend Press
By Wishtrend Launched on Onnuri Store, Official Online Mall of Onnuri Pharmacy
- By Wishtrend, Born From Skincare Concerns of 500,000 Consumers All Over the World - ‘By Wishtrend’ Names Products With Ingredients and Their Percentages, Emphasizes Effects with Confidence on the Results By Wishtrend, the cosmeceutical brand from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, has launched on ‘Onnuri Store(onnuristore.co.kr),’ official online shopping mall of Onnuri Pharmacy. By Wistrend is characterized by showing main ingredients and its content on the names of the title, for the consumer to immediately recognize the effects of the product. It is a brand with confidence on the products’ ingredients, formulations, and results, as manifested by the fact that it was launched on distribution channels that carry mostly functional products. By Wishtrend is a brand that started product development from skincare concerns left on ‘Wishtrend (wishtrend.com)’, Wishcompany’s global e-commerce, by 500 thousand customers around the world, and focuses on developing low-irritation and highly effective formulations using effective ingredients to resolve various skincare concerns, including acne. By Wishtrend has only been introduced in Korea for the first time last December, but has been accumulating its fame overseas, including Europe. It continued English-based global marketing for a long time using a number of on·offline channels including ‘Wishtrend TV’, their Youtube channel. Last March, it participated in ‘Cosmoprof Worldwide Bologna 2019’, the biggest international beauty expo opened in Bologna, Italy, and received love calls from buyers of big distribution channels all over the world. Pure Vitamin C21.5 Advanced Serum came within top 10 serums on AMAZON UK, and Mandelic Acid 5% Skin Prep Water has been introduced by Glamour UK. Recently it has entered Selfridges, showing the brand’s steady growth. Soungho Park, CEO of Wishcompany says that “We are planning to launch By Wishtrend products in Onnuri Pharmacy offline channels, starting from this Onnuri Store launch. Also, we are going to expand our distribution channel on areas where customers who are interested in functional products are at”. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [컨슈머타임스] 바이 위시트렌드, 온누리스토어 공식 런칭…전품목 20% 할인 [로이슈] 바이 위시트렌드(By Wishtrend), 온누리약국 공식 온라인몰 온누리스토어 론칭 [쿠키뉴스] 바이 위시트렌드, 온누리스토어 론칭 [장업신문] 바이 위시트렌드, 온누리스토어 론칭 [코스모닝] 바위 위시트렌드, 온누리스토어 입점 -
ByWishtrend Press
By Wishtrend enters Selfridge’s London,
Targets European Beauty Market- Entering the most representative UK department store chain through global fame accumulated over a number of years on both on·offline channels, entering UK offline market for the first time - Steady English-based marketing through Wishtrend TV etc By Wishtrend, the cosmeceutical brand from Wishcompany (CEO Soungho Park), a beauty brand·contents development corporation, entered Selfridge’s in the UK and started expanding its European market. By Wishtrend has been emphasizing the actual effects and results made possible with sheer ingredients and have been accumulating its recognizability over the years on European on·offline channels, and opened its offline sales channel by entering Selfridge’s, a well known UK department store. By Wishtrend has been continuously gaining fame in European beauty market through a number of on·offline channels, for example English-based global marketing through the YouTube channel, Wishtrend TV. As a result, Pure Vitamin C21.5 Advanced Serum came within top 10 serums on AMAZON UK, and Mandelic Acid 5% Skin Prep Water has been introduced by Glamour UK. It has been expanding its sales channel through K-Beauty Online etc, and this Selfridge’s entrance is their first entrance to offline sales channel. The products from By Wishtrend to enter Selfridge’s include, Natural Vitamin 21.5% Enhancing Sheet Mask 23ml, Pure Vitamin C21.5% Advanced Serum 30ml, and Mandelic Acid 5% Skin Prep Water 120ml, three products in total. By Wishtrend is a cosmeceutical brand born from the fandom of Wishtrend, Wishcompany’s YouTube channel, starting from skincare concerns of 500,000 consumers worldwide. It focuses on developing high-effect, low-irritation formulations using high-effect ingredients, to resolve various skin related concerns like acne. As there is a high demand on vitamin and acidic products in the European market, By Wishtrend that emphasizes real effects in ingredients has been growing steadily, their fame traveling by the words of their consumers. Furthermore, By Wishtrend has been receiving endless love calls, doing meetings with approximately 70 large European distribution channels at ‘Cosmoprof Worldwide Bologna 2019’ last March in Bologna, Italy, the biggest international beauty expo in the world. Soungho Park, the CEO of Wishcompany states: By Wishtrend has completed the process to sell its central products, and By Wishtrend has started sales in Sweden and Norway, and launched in Germany recently. We will be expanding sales channels in both Eastern and Western Europe, continuing our expansion on the European market. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [프라임경제] '바이 위시트렌드' 영국 셀프리지 백화점 입점…유럽시장 본격 진출 [컨슈머타임스] 바이 위시트렌드, 영국 셀프리지 백화점 입점 [로이슈] 바이 위시트렌드, 영국 셀프리지 백화점 입성 '유럽시장 본격 진출' [보건뉴스] 바이 위시트렌드, 영국 셀프리지 백화점 입성 "유럽진출 본격화" [장업신문] ‘바이 위시트렌드’, 영국 셀프리지 백화점 입점 [코스모닝] 바이 위시트렌드, 영국 셀프리지 백화점 입점 -
Press WishtrendTV
Wishtrend TV acquires YouTube Gold Play Button
First Domestic Beauty Corporation to Create a Brand Fandom with 1M International Subscribers on YouTube - Wishtrend TV, beauty·health YouTube channel… Distributes contents all over the world in English, Vietnamese, and Japanese - The first success story of domestic beauty brand corporation to build a massive channel with abilities to compose contents oriented for the international market Wishtrend TV which is a YouTube channel of Wishcompany (Soungho Park, CEO), a beauty brand·contents development corporation, has reached over a million subscribers and achieved the Gold Play Button. It is the first case of a domestic beauty brand corporation to build a massive YouTube channel with more than a million subscribers, through contents oriented for the international market. Wishcompany sells Korean skincare brands along with their own brands through cross border e-commerce on Wishtrend (wishtrend.com) to approximately 50 countries including the US, Europe, and Asia. Wishtrend TV was established in 2013 to communicate with Wishtrend consumers in different countries, to deliver skincare information and to listen to the stories of their consumers. The contents get composed mainly regarding the interests of the subscribers. Wishcompany’s CM Lab (Contents·Media Lab) that is in charge of Wishtrend TV, checks the opinions of the subscribers on YouTube comments and emails thoroughly and reflects them on their contents. Wishtrend TV’s most representative programs include ‘Beauty HACKers,’ that shares easy tips on beauty SOS situations; ‘Do & Don’t,’ that talks about the basics and cautions of skincare and ‘4 Reviewers,’ a review program where 4 guest reviewers give earnest thoughts about products on a given theme. Beauty contents mark the majority of Wishtrend TV, but it has been recently expanding its realm by creating fitness videos and web dramas. It also has varied its work by collaborating with professional video contents companies also, along with creating contents by themselves. To provide contents for a wider audience, it has opened Wishtrend Japan·Vietnam, adding Japanese and Vietnamese. As a channel that developed through active communication with its audience, the level of subscribers’ commitment is quite high. For example, when Wishtrend TV reached 600,000 subscribers, they have received about 500 celebration videos from their own subscribers. It is one of the examples when the subscribers have been recognized as ‘fans,’ and it is extremely rare that a media ran by a corporation has created this much of connectedness with its subscribers. They have also met fans in person, expanding their communication from YouTube to offline. A variety of Meetups have been conducted in Vietnam, Malaysia, Philippines, India, and in England, drawing a lot of participation. At the moment, Wishcompany is making a donation in celebration of Wishtrend TV’s million subscribers. They are going to donate a certain amount to the World Wildlife Fund (WWF), according to the number of views on their million subscribers celebration video. Soungho Park, the CEO of Wishcompany states “The size of Wishcompany’s social media channel, which we started to communicate with consumers in each country as closely as possible, is now at 3.94 million”. Park also says “We will be making an offline space where we can meet the consumers in person and to listen to them even more and closely. We’re also going to create various forms of contents, not just videos, including magazines, in our effort to provide information that can continuously help healthy lifestyles of our consumers.” ㅡ PR Contact: pr@wishcompany.net -
Dear, Klairs Press
Klairs Soft Airy UV Essence, Now available at Olive Young
Soft Airy UV Essence, A sunscreen for those who dislike sunscreen, expands its distribution - Complete UV protection with its non-sticky, moisturizing and light texture - #1 on Glowpick within 4 months of launch ∙ 96% satisfaction rate on Hwahae A beauty brand and content development company Wishcompany's(CEO Soungho Park, wishcompany.net) skincare brand Klairs' Soft Airy UV Essence is now available at Olive Young, the biggest domestic H&B Store. Klairs Soft Airy UV Essence has ranked at #1 on GlowPick, a beauty review platform, within 4 months of its launch. It is now being sold at major stores of Olive Young around the country. Just like its motto - Sunscreen for those who dislike sunscreen - Klairs Soft Airy UV Essence is a mild sunscreen that has no stickiness or irritation to the eye. It has steadily been popular since launching, with its water-based texture with a moisturizing and transparent finish. Klairs is a brand that researches and develops effective products for sensitive skin. And with its philosophy, Soft Airy UV Essence has the maximum UV ray protection of SPF50+PA++++, and protects the skin from both UVA and UVB while minimizing skin irritation. It has increased the effectiveness of UV protection by formulating ingredients with high photostability, contains only the ingredients in EWG Green Level. Soft Airy UV Essence has no white cast, a frequently mentioned drawback of sunscreens, which makes it perfect to apply even after makeup. All of the above has been proven by the evaluations of the actual consumers. On Hwahae, a beauty review app that provides honest reviews and reliable information of products, Soft Airy UV Essence has reached 96% user satisfaction rate. On the criteria of 'How well it applies on the skin' and 'Zero irritation on the eye', it has reached 99.32% and 96.58% respectively. Furthermore, it has scored full points from the Klairs new products testees, the first time it happened in the company's history. Juhee Choi, Assistant Manager of Domestic Marketing, stated: “These days, as the sun gets brighter, more consumers are looking for sunscreens. Klairs Soft Airy UV Essence is becoming more and more popular and I'm delighted to announce that it is now available at Olive Young, as that has been requested by many of our customers." Klairs is also available and steadily popular at all stores of Chicor, Shinsegae Department Store's beauty specialty retailers. More information on all products from Klairs can be found at Klairscosmetics.com and Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [컨슈머타임스] 클레어스, 소프트 에어리 UV 에센스 올리브영 입점 [코스모닝] '클레어스 UV 에센스' 올리브영 입점 [서울파이낸스] 위시컴퍼니 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [프라임경제] 클레어스 '소프트 에어리 UV 에센스' 올리브영 입점 [보건뉴스] 클레어스 ‘소프트 에어리 UV 에센스’ 올리브영 입점 -
Dear, Klairs Press
Klairs enters ULTA, the largest beauty distributor
in the United States- Klairs, a brand that rapidly grows at home and abroad markets from online to offline channels - Aggressively expanding overseas market channels in the U.S., Europe, and Southeast Aisa Wishcompany, developing skincare brands and creative contents (CEO Soungho Park), has reported that its sensitive skincare brand Klairs has officially launched on ULTA online mall(Ulta.com), the largest beauty distributor in the United States, on May 17th. Most of the Klairs products are steady-sellers without being discontinued, and the brand has been growing as a brand with a strong online presence. With its outstanding product lines, Klairs has attracted a large number of customers to its online mall(Wishtrend.com) and also has been rated as best sellers on the major channels such as Amazon, iHerb, and YesStyle. Continuing to build trust with its high quality with the reasonable price of the products, Klairs' popularity has led to expanding its offline channels. Klairs Freshly Juiced Vitamin Drop has ranked second last year at Chicor, a Korean beauty select shop, and also been ranked as 'Top Rated' among the most popular products on Urban Outfitters, a fashion and beauty select shop in the U.S. Klairs can be found at popular distribution channels in the U.S. such as a fashion e-commerce Revolve, online and offline stores of Riley Rose, and an offline beauty store Ricky's NYC. As the distribution industry has been closing down its offline stores, it is meaningful that Klairs is growing steadily from online to offline channels. In addition to the launching in the U.S., Klairs has been steadily expanding its new channels in the European, and Southeast Asian market. It has been positioning as a leading K-beauty brand in Singapore, Malaysia, and the Philippines, as well as actively expanding into the European market, starting from Spain to Sweden, Norway, and Germany. Moreover, it's been planning to launch in Eastern Europe, starting from Selfridges in the UK and Lookfantastic, the European beauty store. The overseas sales & marketing manager of Wishcompany, Hyejin Son said "Launching on Ulta.com will serve as an opportunity to speed up the expansion of Klairs' online and offline channels in the U.S. market and will continue to appealing fascination of Klairs, the brand itself, to people who've been recognizing the brand as just one of the K-beauty brands." ㅡ PR Contact: pr@wishcompany.net ㅡ [뉴시스] 클레어스, 미국 최대 뷰티 유통업체 '얼타' 입점 [머니S] 클레어스, 미국 뷰티 유통업체 '얼타' 입점… "해외 채널 확장 중" [보건뉴스] 클레어스, 미국 ‘얼타’ 입점… 해외 유통채널 확장 박차 [프라임경제] 클레어스, 미국 얼타 온라인몰 입점…해외 유통 채널 확장 [코스모닝] 클레어스, 미국 얼타 온라인몰 진출 [인사이트] 클레어스, 미국 최대 뷰티 유통업체 '얼타' 입점하며 해외 유통 채널 확대 가속화 -
Dear, Klairs Press
[Cosmopolitan] Editor’s Pick! Klairs Soft Airy UV Essence
A beauty product that cannot be skipped to protect your skin is, a sunscreen. If you are looking for an everyday sun protector that any skin type can use, how about trying Klairs Soft Airy UV Essence? With the strong UV protection, you'll be able to enjoy the refreshing spring weather without being sticky all day long. A sunscreen for people who hate sunscreen, Soft Airy UV Essence My skin needs to be protected from UV rays throughout all four seasons. However, I'm afraid to apply sunscreen every day due to its thick and heavy formulation and stickiness. If you feel the burden of using sunscreen daily basis, Soft Airy UV Essence, which leaves the skin fresh and light at any time, is highly recommended. It was launched by Klairs and is an upgraded version to improve the problems of the previous sunscreen. >>Read More -
Dear, Klairs Press
[Singles] The Best-Selling Cosmetic At the Moment
Chicor Beauty Best Seller Chicor, where has both the merits of a drugstore and a department store, has recently opened its best-seller zone at all Chicor stores in Korea to provide customers to go through popular products at a glance. It’s updated once a month, focusing on skincare, hair, and body products. As from April 2019, the best-selling products were Klairs Supple Preparation Facial Toner, LAGOM Cell up Micro Foam Cleanser, and Urban Decay All Nighter Makeup Setting Spray Mini. It’s important to note that the Vegan-Friendly skincare brand Klairs’ toner has reached the highest sales volume by nicknamed as ‘Life Toner’ that anyone can enjoy. *Based on the sales volume of Jan-Mar 2019 in Chicor offline stores nationwide. Becomes the #1 Life Toner! Klairs Supple Preparation Facial Toner Since the product is for those with sensitive skin type, it does not contain alcohol, artificial fragrances or any other harmful ingredients. 180ml USD 21.99 >> Read More