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Dear, Klairs Press
Wishcompany enters over 400 European Stores… The company’s pop-up store in France records the highest number of reviews
- Pop-up store at Galeries Lafayette, France’s leading department store, sells out immediately after opening the “Beauty Class,” proving its popularity - Launches its products in over 400 official stores in seven years after entering Europe... Gains popularity in Norway and launches the products in 250 stores - Proves competitiveness as a strong small K-Beauty brand in Europe, where there’s a long history and tradition of cosmetics Dear, Klairs, the flagship brand of Wishcompany announced on the 19th that the company expanded its performance in Europe as it has recorded the highest number of reviews ever during the opening of its pop-up event at the Galeries Lafayette, a department store, in France, and launched its products in over 400 stores in Europe. Wishcompany participated in the “K-Beauty Pop-Up Event” for two weeks until June 12 at Galeries Lafayette located on Champs-Elysees in Paris, France, and proved its much-heated popularity by selling out its products the fastest upon the opening of a “Beauty Class” for local customers. In addition, the brand’s exclusive event, which was held for local influencers, received the most reviews on social media ever among pop-up events held in the history of Galeries Lafayette and showed the brand’s competitiveness abroad once again. At this pop-up, Wishcompany showcased 15 products from Dear, Klairs, a brand that has established itself as a hypoallergenic skincare brand in the global market over the past decade. Under the theme of “Summer Skincare,” “Midnight Blue Calming Cream,” which is characterized by a calming effect and its blue color, and “All-day Airy Sunscreen,” which features a light texture, were introduced as main products, drawing attention from the customers. Wishcompany’s achievements are steadily expanding in Europe, including France. Since entering the European market in 2016, the brand has increased contact with local customers through over 400 stores based on large offline and online distribution channels. Dear, Klairs is easily accessible in more than 20 prominent European beauty retailers, including Sephora UK, Douglas, & Other Stories, etc. In Norway, in particular, since entering the large drug store Vitusapotek in 2019, the brand has expanded and launched its products in approximately 250 stores in about three years. Last month, successfully entering the local H&M beauty concept store in Oslo, the brand expanded the K-Beauty base. An official from Wishcompany said, “Including France, which has led global fashion and beauty industries, we have proven our competitiveness as a strong small K-beauty brand in Europe that has a long history and tradition of cosmetics," and added, “We will continue to actively expand various brand activities in the future.” Meanwhile, the K-Beauty pop-up event, which was hosted by Galeries Lafayette by inviting Korean brands, is the largest K-Beauty event held in France, known as the heartland of the cosmetics industry. About 60 local media journalists and 150 influencers attended the event, and five Korean brands, including Dear, Klairs, participated. -
Dear, Klairs Press
Wishcompany completes the “Charge your light” campaign with success…
Achieving 3,000 visitors in three days- Engaging customers through diverse offline events to celebrate the launch of the new product, "Vitamin Charging Serum" - Offering a photo box for capturing memorable pictures and providing energizing drinks to support the energy charging... A campaign enjoyed by all genders and ages Embracing the arrival of the vibrant outdoor season, Wishcompany’s renowned brand, "Dear, Klairs," organized the offline “Charge Today” campaign, culminating in a successful conclusion with 3,000 visitors. On the 31st, Wishcompany revealed that the "Charge Today" campaign, which took place across three locations in Seoul—Gwanghwamun, COEX in Samseong-dong, and Seongsu Federation in Seongsu-dong—garnered a total of 3,000 visitors in three days. Additionally, the campaign achieved over 1,000 registrations on the brand's KakaoTalk Plus Friend Channel. This carefully prepared campaign was designed with the intention of providing solace and encouragement to individuals overwhelmed by their daily lives under the slogan "Charge Today," drawing inspiration from the "Charge" of the newly launched "Dear, Klairs" product, the "Freshly Juiced Vitamin Charging Serum" (hereinafter "Vitamin Charging Serum"). The campaign featured four distinct zones, namely Charge Vitamin, Charge Energy, Charge Luck, and Klairs Studio, to showcase a range of engaging activities tailored to resonate with the underlying concept. It has garnered positive feedback from visitors by offering freshly made orangeade on-site, engaging games to relieve stress and boost energy, and a photo box to capture memories of the day. The "Charge Luck" zone attracted significant attention thanks to its captivating event that rewarded all participants with samples of three new products and a thrilling lucky draw. The lucky draw prize included steady seller products from "Dear, Klairs," such as the Vitamin Charging Serum, the globally acclaimed Midnight Blue Calming Cream, and the beloved Supple Preparation Unscented Toner, to encourage participation and promote the brand's slogan. This offline campaign was perfectly timed to coincide with the relaxation of COVID-19 quarantine regulations and the beginning of full-fledged outdoor activities, resulting in a highly positive reception as an event for all genders and ages could participate and enjoy. Park Soung-ho, CEO of Wishcompany, said, “We are delighted to share the value pursued by our brand by expanding customer communication methods beyond online-oriented content and products” He added, “We will continue to provide diverse activities to expand customer experience as a brand that consoles exhausting daily lives and communicate together.” In regards to the recently launched Vitamin Charging Serum, it is a hypoallergenic formula with 10% Vitamin C derivatives, specifically designed for mild use on sensitive skin. It helps improve the skin through clinically tested functions, including triple-tone (brightness, yellowness, uniformity) skin care, improving skin density, boosting skin hydration, and more. Furthermore, for a sustainable environment, containers and pumps were made with 50% of PCR materials, which are recycled PET materials, and FSC-certified paper was used in the product packaging. -
Dear, Klairs Press
Wishcompany launches “Vitamin Charging Serum…” and enhances the vitamin product lineup
- The Vitamin Line, with 3 million, 1 million sales, gains attention with a new product in six years - “Simple but Enough,” Dear, Klairs releases only essential products... Broadens consumer choice range Wishcompany launches a new serum product in continuation of the popularity of its steady-seller Vitamin Drop, which has sold over 3 million bottles globally, and enhances its vitamin product lineup. Wishcompany (CEO Park Soung-ho), a global beauty content company, revealed on the 11th that it released a vitamin C derivative functional product, “Freshly Juiced Vitamin Charging Serum (hereinafter Vitamin Charging Serum),” this month. Vitamin Charging Serum is a product in the same lineup as the “Freshly Juiced Vitamin Drop (hereinafter Vitamin Drop)” and “Freshly Juiced Vitamin E Mask,” which recorded 3 million and 1 million in global sales, respectively. Dear, Klairs expanded its representative vitamin product lineup for the first time in six years to further broaden consumer choices. This new product is characterized as a hypoallergenic formula containing 10% vitamin C derivatives, allowing mild use on sensitive skin. It helps improve the skin through functions that have passed clinical tests, such as triple-tone (brightness, yellowness, uniformity) skin care, skin density improvement, skin hydration, etc. Furthermore, for a sustainable environment, containers and pumps were made with 50% of PCR materials, which are recycled PET materials, and FSC-certified paper was used in the product packaging. “Dear, Klairs have proposed essential products to customers under the philosophy of 'Simple but Enough,'” said Park Soung-ho, the CEO of Wishcompany. He continued, “We ask for your enthusiastic interest in the Vitamin Charging Serum that we are releasing after years of consideration.” Meanwhile, in celebration of the launch of the Vitamin Charging Serum, Dear, Klairs will offer a 20% discount and bonus gifts when purchased from its brand mall until the 23rd. Chicor, Shinsegae’s beauty concept store, will hold online and in-store events, offering 10,000 won discounts and giving out bonus gifts until the 21st. Moreover, "Klairs Seoul," a cultural complex located in Garosu-gil, will invite numerous influencers to hold a launching party. -
Dear, Klairs Press
Wishcompany ranks No.1 in sales for 13 consecutive weeks on Vietnam’s TikTok Shop…
Spurs strategies to target new media- Million seller “Unscented Toner” comes first place unrivaled in its category on TikTok, the social media platform with the No.1 timeshare - Entering the local market in 2015, “Dear, Klairs” sales rose for eight consecutive years Wishcompany’s representative skincare brand “Dear, Klairs” has established itself as a major K-Beauty brand in Vietnam by ranking first in sales in the Toner category on Vietnam’s TikTok Shop. Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on the 2nd that “Supple Preparation Unscented Toner,” a representative product of “Dear, Klairs” and a global million-seller, has been ranking No.1 in sales in the Toner category of Vietnam’s TikTok Shop for 13 consecutive weeks. TikTok is a social platform with the No.1 timeshare in Vietnam, which Generation MZ wholeheartedly supports for its easy-to-film-and-share short-form videos and quick response and communication functions. Last year, TikTok opened TikTok Shop in Vietnam by adding commerce functions. Following TikTok’s popularity, TikTok Shop has also established itself as a popular commerce platform that creates over 800,000 consumers daily. Wishcompany entered Vietnam in 2015 and actively responded to trendy new media such as local Instagram, Facebook, etc., steadily increasing sales for eight years. Dear, Klairs recently opened an official channel through TikTok as TikTok Shop emerged as a new trend in Vietnam. Currently, the Vietnam Dear, Klairs channel has reached approximately 90,000 followers. The record of coming first in the Toner category was achievable by paying attention to the potential of TikTok Shop, a new commerce channel, and working as a major seller since last year. “Vietnam is a major market for Wishcompany and is a market that is highly loyal to good products,” said Park Soung-ho, the CEO of Wishcompany. He added, “Utilizing the sensitive characteristics toward emerging new media trends, we will develop not only toners but also content in various categories to establish ourselves as a representative K-Beauty company in the local market.” -
Dear, Klairs Press
Wishcompany holds a pop-up store based on the theme of sustainability… Empty bottle collection in progress
- Associated with environmental activist Natalie Karpushenko Photo Exhibition, Progress in Seongsu-dong, Seoul until May 7th - Holding events such as selling removable label toner, collecting empty bottles, and more to promote environmental awareness “Dear, Klairs,” a representative skincare brand of Wishcompany (CEO Park Soung-ho), a global beauty content company, will hold a pop-up store in Seongsu-dong, Seoul, for a month under the theme of a sustainable environment. In this pop-up store, Dear, Klairs plans to host a series of events centered around environmental protection, aligning with the brand's commitment to sustainable beauty and the philosophy shared with environmental activist Natalie Karpushenko, who advocates for the environment, animals, and beauty of nature. The pop-up store, established to promote and encourage environmental consciousness, will be held at Ground Seesaw in Seongsu-dong until May 7th. During the pop-up store, the "Use Well Reuse Well" campaign, which was launched on Earth Day last year (April 22), will be re-implemented, encouraging customers to collect and recycle empty bottles. Those who participate in the campaign will be gifted one of the five best-selling miniatures. In addition, customers who purchase the global million-seller, "Supple Preparation Unscented Toner," from Dear, Klairs can participate in the "DIY Removable Label-Making" event held at the venue. According to an authorized representative from Wishcompany, "Dear, Klairs is a brand that promotes a well-balanced lifestyle and seeks to achieve balance not only in the skin but also in the environment." And added, "This pop-up store aims to spread this message and encourage more people to embrace these goals." Dear, Klairs began its story in 2010, in Seoul, as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved as vegan, certified by the international animal rights organization PETA. -
MindNook Press
Wishcompany launches AI meditation music…
And expands Mind Wellness Business- Released on 22 platforms worldwide, including Spotify, Apple Music, and Melon, consisting of various genres such as Jazz, Korean Traditional Music, Classical Music, and more. - Planned and researched by YouTube’s representative wellness content channel “Mind Nook,” and composed by AI music-creating company POZAlabs “Mind Nook,” a mind-wellness brand of global beauty content company Wishcompany (CEO Park Soung-ho), is scheduled to release meditation music on 22 music platforms worldwide, including Spotify, Apple Music, Melon, etc., on the 7th. The upcoming meditation and relaxation (healing) music has been viewed more than 5 million times on the Mind Nook channel, and this release was driven by feedback from subscribers seeking access to Mind Nook's playlists on multiple music services. The 30 songs, which resulted from a collaboration between Mind Nook's expertise in meditation and healing content development and POZAlabs' AI music composition, are now available for listening on major music platforms worldwide. Mind Nook's music is renowned for its versatility, serving as background music suitable for various daily life situations such as concentration, sleep, and relaxation. In addition, it encompasses various genres, including Jazz, Korean Traditional Music, Classical Music, and more, catering to diverse individual tastes and preferences. The released music consists of three albums and 30 songs in total, comprising mellow and rich melodies, a groove for daily routines, and soft jazz music with comfortable sensibility. Ma Han-saem, the senior manager responsible for Wishcompany's "Mind Nook," stated, "Now, you can enjoy Mind Nook's sensibility of rest and meditation not only through videos but also through music. Our goal is for Mind Nook to be a "rest mate" that provides a break and respite in the fast-paced, hectic lives of our users." Meanwhile, Wishcompany has attempted to differentiate itself with various content and business based on its planning and developing content capabilities with more than 7.2 million subscribers worldwide. Its first attempt, “Mind Nook,” became a global meditation brand with more than 1 million subscribers on YouTube and TikTok, going viral for its harmless and mild content. In line with the trend of seeking comfortable relaxation (healing) and healthy inspiration, it deals with content under the wellness theme. -
MindNook Press
Wishcompany’s “Mind Nook” surpasses 1M subscribers…
Harmless meditation content under the limelight- In line with the “Mind Wellness” trend, the expansion of content materials from beauty to meditation obtains good results - A 9-hour healing animation video receives more than 2M views... Increased demand for non-irritating, quiet content Global beauty company Wishcompany’s(CEO Park Soung-ho) mind wellness brand “Mind Nook” content gained popularity and surpassed a million subscribers. Based on its planning and development skills in creating content with already over 7.2 million subscribers worldwide, Wishcompany has attempted to go beyond beauty and differentiate itself with diverse content. Their first attempt, “Mind Nook,” deals with wellness-themed content for global viewers, such as meditation content based on professional theories, ASMR, and more, in line with the trend of seeking comfort(healing) and healthy inspiration. “Mind Nook” launched on YouTube and TikTok in mid-2021, and the number of subscribers steadily expanded as it quietly went viral with its never-before-seen harmless and non-stimulating content. Mind Nook’s healing animation therapy series, which expresses inspirations from fairy tales with emotional animations, is particularly well-received. Among them, the “Little Prince Asteroid Ambience” video, which is distinctive for its playback time of 9 hours, is recording over 2 million views. Moreover, simple but novel-themed content such as “Mind Recipe,” a Vlog-type meditation drama designed with the advice of the Korean Meditation Experts Association, and ASMR Vlogs under the theme of a Hanok Stay are gaining popularity. “Mind Nook content is planned and released to soothe and comfort those tired of fast and stimulating content,” said Ma Han-saem, senior manager of “Mind Nook” at Wishcompany. And continued, “The genuine beauty pursued by beauty company Wishcompany is the beauty that arises from inner health and using this as a keyword, we will continue to communicate with customers.” Meanwhile, Mind Nook published a digital motion art content comprised of white noise effective for sleep under the concept “Sound Sleep Hotel Mind Nook” to aid good quality sleep and promote the importance of sleep in celebration of “World Sleep Day” on March 17. This comfortable sound sleep content with the concept of hotel room check-in can be enjoyed in emotional digital motion art under the five themes of the sounds of lapping waves on the beach, crackling firewood, flowing forest streams, and chirping crickets. -
Press Wishcompany
Wishcompany Holds “K-Beauty Global Seminar…” Sharing Strategies for Global Markets
- Wishcompany, Skin1004, and others with global billion-seller records share their know-how and successful cases - Global marketing trends from overseas creators... scheduled to be held at d·camp on March 7 The vivid success stories and know-how of hands-on workers in the K-Beauty companies that have generated billions of won in sales, with over 50% coming from overseas markets, will be revealed. Wishcompany, a global beauty content company led by CEO Park Soung-ho, is hosting an upcoming global marketing seminar titled "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won" in collaboration with Nurihaus and Picky. The event will take place on March 7th at d·camp in Seoul. The primary objective of the seminar is to share the expertise of Korean companies that have successfully maintained K-Beauty's global status amidst the rapidly changing business landscape. It aims to provide valuable insights to beauty companies and brands planning to expand their reach into the global market. The seminar will consist of three sessions. The first session, "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won," is a panel talk featuring hands-on workers from Skin1004, ISNTREE, and other companies that have grown significantly through partnerships with Picky. The second session, titled "K-Beauty Marketing Status Viewed by Foreign Creators," will be conducted by Nurihaus. This session will feature success stories of creators active in major regions worldwide, including the Middle East, Russia, Europe, and the US. The final session of the seminar, "Global Market, a GenZ Brand's Dream," will be a panel talk featuring Choi Jung-ho, Senior Manager of the Brand Incubation Lab at Wishcompany, who will share his insights and concerns regarding global marketing with beauty startups such as HEMEKO and LUOES. According to Wishcompany's CEO, Park Soung-ho, K-Beauty has been thriving in the global market for over a decade due to the continuous efforts of Korean companies and startups to create innovative brands and high-quality products. He also emphasized that Wishcompany is committed to working together with existing companies to further elevate the status of K-Beauty, especially for emerging companies. Despite changing marketing trends such as D2C and C2C, these companies have maintained K-Beauty's global status through continuous communication with customers and strategic business practices. As a result, they have achieved significant annual revenue growth in the tens of billions of won, with at least 50% of sales coming from overseas markets. -
Dear, Klairs Press
Wishcompany’s “Transformation of Empty Bottles!
Donate by purchasing upcycled products”- Exclusive sale of “RE-USE Organizer” made with empty bottles and waste plastic through Naver Happybean - Global launching of the “Use Well, Re-use Well” campaign... Aims to establish a resource circulation system for empty bottles Dear, Klairs, the representative brand of Wishcompany (CEO Park Soung-ho), a global beauty company, announced on the 13th that they will start crowdfunding on Naver Happybean for upcycling products that were produced with cosmetics containers. Dear, Klairs will sell its “RE-USE Organizer,” made of empty cosmetics bottles and waste plastic, through Naver Happybean for a limited period until the end of March. The “RE-USE Organizer” consists of Dear, Klairs’ steady-seller products; Supple Preparation Unscented Toner, Rich Moist Soothing Cream, and “All-day Airy Sunscreen,” which was released last year. The upcycling product scheduled for sale has been developed as part of the MOU to build an “Empty Cosmetic Bottle Resource Circulation System” signed by Wishcompany and smart waste resource management company Reco in May last year. All proceeds from the merchandise sold through the crowdfunding will be donated. Dear, Klairs launched the campaign on Earth Day on April 22nd last year under the slogan “Use Well, Re-use Well.” The campaign was designed to collect empty plastic bottles from all online and offline skincare brands to re-find their usage. The company is considering expansion of the campaign to overseas countries, starting with Indonesia and advancing to Vietnam, Malaysia, etc. Wishcompany collected 1,778 empty bottles, through this campaign, achieving approximately 538.49kg of carbon dioxide reduction. This has the equivalent effect of planting 80 30-year-old pine trees. Park Soung-ho, CEO of Wishcompany, said, “Wishcompany has not only been limited to production and sales but also has been aiming to utilize empty bottles and build a sustainable resource circulation ecosystem after product usage.” He added, “We will continue to carry out activities where customers and our brand can sympathize with the value of the circular economy.”