Dear, Klairs Opens Its First Brand Pop-up in Seongsu, Expanding Touchpoints with Domestic Customers

- From March 30th to April 14th, various events and spaces will be held under the theme of “Respect Your Sensitivity” - Showcasing key products such as the best-selling “Blue Drop” and the million-seller “Unscented Toner,” etc... Enhancing the brand’s intimacy     A sensitive skincare brand, Dear, Klairs, aims to expand touchpoints with domestic customers by launching its first brand pop-up store in Seongsu, Seoul, under the theme of "Respect Your Sensitivity." Dear, Klairs, a sensitive skincare brand operated by global beauty content company Wishcompany, has announced the opening of its pop-up store in Seongsu, Seoul, on the 28th. Under the theme "Respect Your Sensitivity," the Dear, Klairs pop-up store plans to conduct a new brand campaign designed to help everyone share and respect their own sensitivities. The pop-up store is located at Hotel Blossom in Seongsu, Seoul, and will be open from March 30th to April 14th. Various experiences will be available at the pop-up store, consisting of three distinct spaces such as ▲ an interactive space to share individual sensitivities and stories ▲ an interactive space to open up the Chest (Box) of Sensitivity ▲ and a space where one can experience Dear, Klairs’ skincare products for sensitive skin. There is also a giveaway event prepared for visitors to the pop-up store. Those who added Dear, Klaris' Kakao Talk Channel will receive a pack of stickers and a sample kit of four products, including the global million-seller "Supple Preparation Unscented Toner," "Midnight Blue Calming Cream," etc. In addition, customers who purchase the “Midnight Blue Youth Activating Drop” at the pop-up store will receive abundant benefits, including a limited-edition keyring. Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “I’m delighted to announce the first domestic pop-up store for Dear, Klairs, which has been acknowledged as a global K-Beauty brand.” And added, “Through this campaign and pop-up store, we aim to start forming a closer relationship with our domestic customers and expand our touchpoints.” Along with the "Respect Your Sensitivity" campaign launch, Dear, Klairs released three brand films. In the brand films, the campaign model, actor Lee Jumyung, was featured, adding a touch of sincerity and uniqueness. Meanwhile, Dear, Klairs is a global skincare brand available on over 1,000 online and offline channels in 70 countries. Furthermore, its presence extends beyond the U.S., Vietnam, and Northern Europe, reaching into markets with an emerging awareness of K-beauty, including Africa. Its representative products include the “Midnight Blue Youth Activating Drop,” “Midnight Blue Calming Cream,” “Supple Preparation Unscented Toner,” etc., and recently, the brand has expanded its sun protection line and launched the “All-day Airy Mineral Sunscreen.”

Wishcompany’s high-functional skincare brand, By Wishtrend’s first pop-up in Korea

- From April 27 to May 6, various events and spaces will be organized under the theme of “Quick and Easy Aging Care” - Will introduce three next-generation retinol Bakuchiol products, including the best-selling Bakuchiol Night Cream Global beauty content company Wishcompany’s high-functional skincare brand, By Wishtrend, announced on April 25 that it will open a pop-up store at Hotel GLOSOME in Seongsu-dong, Seoul. The upcoming pop-up store will run from April 27 to May 6 and will be the first Korean pop-up store of By Wishtrend, which is highly popular in Sweden, Vietnam, Germany, etc. By Wishtrend, which had only sold products online and had no contact point with domestic customers, plans to engage directly with local consumers through the pop-up store and focus on promoting the brand’s philosophy and the quality of its best-selling Bakuchiol product line. The By Wishtrend pop-up store will have the concept of a bodega where visitors can enjoy Bakuchiol, the main ingredient of the products. The pop-up store will offer a variety of attractions and abundant benefits and experiences in the two areas—the play zone and the event zone. All visiting customers will receive samples of two products from the Bakuchiol line and a newspaper introducing the brand as a gift. In the main space of the play zone, visitors can try out the “Bakuchiol To-Go Vending Machine” set up under the concept of Quick and Easy Aging Care and get a miniature "Vitamin A-mazing Bakuchiol Night Cream (Bakuchiol Night Cream)." In addition, customers can experience the Bakuchiol line products in the event zone and follow the brand’s social media account to participate in a photo-printing event. All three Bakuchiol products are available on-site with a 50% discount. Pop-up exclusive limited edition merchandise, such as coin wallets and reusable bags, will also be provided upon purchase. “We’re delighted to introduce By Wishtrend, which had been pre-launched globally, to domestic consumers through this pop-up store,” said Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy. He added, "We hope customers experience the Bakuchiol line, including the Bakuchiol Night Cream, under the limelight as the next-generation retinol." By Wishtrend is a global high-functional skincare brand that is available online and in stores in 53 countries. The brand's representative products include “Vitamin A-mazing Bakuchiol Night Cream,” which topped the charts in the health and beauty review platform Glowpick and was nominated “Top of Top” among high-intensity Vitamin A products by the beauty YouTuber Director Pi. Recently, By Wishtrend has expanded the Bakuchiol line by launching a body lotion and sun stick.