Dear, Klairs launches “All-day Airy Mineral Sunscreen”

- Provides both strong UV protection with SPF50+ PA++++ and light and fresh texture for application

- A mild sunscreen that can also be used on sensitive skin... Skin irritation tests such as primary skin irritation, etc., have been completed

- Mineral version of the popular “All-day Airy Sunscreen,” offering skin barrier protection and tone-up features


Dear, Klairs, a skincare brand for sensitive skin, has launched “All-day Airy Mineral Sunscreen.” It’s a mild mineral sunscreen suitable for sensitive skin to use and contains zinc oxide.

Wishcompany announced on March 7 that its leading skincare brand, Dear, Klairs, has launched a new product, “All-day Airy Mineral Sunscreen.” It’s a mineral version of “All-day Airy Sunscreen,” a popular chemical sunscreen from Dear, Klairs. The product is characterized by a cream-type soft texture, skincare for skin barrier protection, and tone-up functions.

All-day Airy Mineral Sunscreen has a soft and light texture without stickiness, boasting a refreshing sensation throughout the day. In addition to intense UV protection (SPF 50+ PA+++), it has completed human testing to prevent skin and skin barrier damage and skin moisture loss caused by UV exposure. Eye irritation, primary skin irritation, and non-comedogenic tests have been completed. Therefore, the product is safe to use on sensitive skin.

In addition, it can be used as a foundation-free item without clogs or a white cast, or to express smooth skin without cakiness in the pre-base makeup stage.

Choi Jungho, Senior Leader of Wishcompany’s Brand Strategy, said, “Dear, Klairs has expanded the sun care lineup with mineral and chemical sunscreen products after two years.” And added, “I hope consumers will be able to manage their skins to be a lot healthier in the upcoming spring and summer with the All-day Airy Mineral Sunscreen, which boasts soft and light application.”

Meanwhile, Dear, Klairs will hold a pre-launch promotion exclusively on Naver from March 11 to 17 in celebration of launching the new product. On the day of the pre-launching, the product will be offered at a special price via Naver Shopping Live at 7 p.m. The new product, All-day Airy Mineral Sunscreen, will be launched in two sizes, 35g and 60g, in order to broaden the range of options for consumers.