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NOTICE Press Wishcompany
Wishcompany’s sales increased by 30% last year… Cultivating mega markets in Europe and Asia
- Confirms potential for growth through sales in Northern Europe, India, etc., where K-beauty has less market presence - Effective growth strategies based on brand preferences by country, such as “Dear, Klairs,” “By Wishtrend,” etc... “Fosters a mega market” Global beauty company Wishcompany (CEO Park Soung-ho) announced on February 15 that it achieved 72 billion won in sales, a 30% increase compared to the previous year, according to annual sales results in 2023. Since its founding, Wishcompany achieved its most significant sales last year, thanks to notable growth in Northern Europe, India, and South Korea. Norway’s sales rose 150% year-on-year and increased 95.3% in Sweden, confirming the potential for growth in regions with low K-Beauty market presence. Sales increased by 43.2% in India, a country characterized by rapid economic growth, and approximately 22% in Korea last year through the expansion of sales channels. As a result, Wishcompany has secured markets with over 1,000 online and offline channels at home and abroad in total, laying the groundwork for growth in the future. By brand, Wishcompany’s flagship brand, “Dear, Klairs,” grew approximately 17% year-on-year. In particular, the brand's growth was increased by 26% in Vietnam, a market that is highly loyal to products and brands centered on its toner. Wishcompany’s second skincare brand, “By Wishtrend,” globally launched as a high-functional skincare brand in 2013, recently launched the “Vitamin A-mazing Bakuchiol Night Cream,” which contains bakuchiol, a plant-based retinol receiving the limelight, and recorded a significant growth rate of 56% compared to 2022. Securing a foothold for sales in new countries such as Europe last year, Wishcompany focuses on promoting the excellence of K-Beauty skincare brands and their brand value and philosophy. Launching in Galeries Lafayette, France, known as the home of beauty, last year, Dear, Klairs plans to carry out brand activities in countries with more diverse cultures and environments, such as the Middle East and Africa, this year. Wishcompany’s CEO Park Soungho said, “I’m personally experiencing the expansion of K-Beauty’s influence alongside K-Entertainment and K-Content,” and added, “We will find mega markets that have plenty of room for growth and expand them further in the future.” Meanwhile, Wishcompany has been awarded the “Export Tower” hosted by the Korea International Trade Association for three consecutive years from 2020 to 2022. Wishcompany has over 8.8 million subscribers for its English-based content on platforms, such as YouTube, etc., maintaining 90% of overseas sales through content commerce services and showing steady growth in sales. -
Press Wishcompany
Wishcompany, certified as a Youth-friendly Hidden Champion for six consecutive years
- The company won the “Export Tower” award for three consecutive years due to the growth in overseas sales, and was also recognized in the category for its corporate organizational culture - Wishcompany is the only company certified among beauty brands, and the company is characterized by a system and culture where the company and employees grow together Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on January 4 that it was certified as a "Youth-friendly Hidden Champion" by the Ministry of Employment and Labor for six consecutive years. Wishcompany has been certified as a Youth-friendly Hidden Champion for six consecutive years since its first nomination in 2019. The company, which won the “Export Tower” award in 2022 hosted by the Korea International Trade Association for three consecutive years due to its continuous sales growth in Southeast Asia, the US, Europe, etc., and has also been named as a Youth-friendly Hidden Champion for six consecutive years. It was once again recognized for its growth and as an employee-friendly company. The average age of Wishcompany’s executives and employees is 30.9 years old, and the company is characterized by its flat structure in lab units. The youngest leader is 31 years old, and the company has a personnel management system that reflects competence and performance regardless of age through a competency/performance-oriented business hierarchy. In addition, Wishcompany is managing its system and creating an organizational culture under the principle, “Individual growth is the organization’s growth,” through ▲ 4.5 workdays (half-day work system) once a month, ▲ shortened working hours and bonus payment before holidays, ▲ and providing self-development expenses, etc. In addition, in celebration of Wishcompany’s 13th anniversary in November last year, the company declared a new corporate mission, “Positive Beauty Everywhere!” and a vision, “Making customers’ daily lives more enriching with experiences beyond beauty.” Based on executives’ and employees’ shared goals and growth under a new mission, vision, and core values, Wishcompany plans to propose a brand that can positively impact customers’ lives through products and content. Suh Seung-hwan, Senior Manager of Wishcompany’s People and Culture Lab, said, “I am delighted and proud that Wishcompany was the only medium-sized beauty company to be listed as a Youth-friendly Hidden Champion for six consecutive years,” and he added, “We will continue to make more diverse efforts to promote K-Beauty overseas and to enhance the capabilities of individual executives and staff members alongside the growth of the company.” Meanwhile, following a business expansion, Wishcompany is recruiting in various fields within the organization. The company is hiring overseas sales managers for the Asia-Pacific and European regions, brand and online marketers, etc., in the global regions and sectors where it operates the business. -
Dear, Klairs Press
Wishcompany achieved a 36% increase in Black Friday sales compared to last year with the highest performance ever in the US
- Global Black Friday promotions were launched across all brands, including Dear, Klairs, By Wishtrend, elmt, etc - The company achieved the highest performance ever in Amazon US, followed by Vietnam, Russia, Japan, and Sweden, and targeting popular local items proved to be an effective strategy. Wishcompany achieved its highest-ever performance on Black Friday this year. Global beauty company Wishcompany announced on December 13 that during the 2023 Black Friday period, which ran from November 13 to December 3, the company achieved a 36% increase in sales compared to the same period last year, and notably, they achieved their all-time highest performance in the United States. The country with the highest sales record was the US, and the highest sales generated within the US was Amazon US. This record was followed by Vietnam, Russia, Japan, and Sweden, which were listed in the top five countries in sales. During Black Friday, Wishcompany provided discounts and benefits through promotions on three of its skincare brands: Dear, Klairs, By Wishtrend, and elmt. In particular, by offering strategic promotions, such as greater discounts on best-selling products suitable for local markets, including global steady-selling products, the company was able to expand its sales further in each country. Wishcompany official said, “Through this year’s Black Friday, we were able to receive positive responses in countries that had less K-Beauty presence in their markets, such as Russia and Sweden,” and added, “We’re looking forward to establishing touchpoints with customers in global channels, including Korea, in 2024.” Meanwhile, Wishcompany achieved its largest sales record in Vietnam’s TikTok shop this year, officially entered Galeries Lafayette in France, and expanded the number of stores in Norway, achieving the highest-ever sales in the first half of the year. Currently, Wishcompany is planning to launch various new channels and open stores in the Middle Eastern market and is focusing on promoting and expanding K-skincare products in the global market. -
Dear, Klairs Press
Wishcompany unveils Dear, Klairs
Christmas edition products- Launched Christmas editions for two products each in the Vitamin Line and Midnight Blue Line - Creating the warm festive season ambiance with a combination of green, red, and blue, making the editions a perfect gift as it can be used as a Christmas tree ornament - Products, including those that won the Essence/Serum category in the 2023 Chicor Best Awards, are available at up to 47% off on the Klairs' official online mall. Dear, Klairs, Wishcompany's flagship skincare brand, announced the launch of four types of Christmas edition products on November 20, 2023. This special Christmas edition from Dear, Klairs draws inspiration from the enchantment of Christmas tree ornaments, perfectly timed for the festive season. The Christmas edition's design features the use of green and red colors, which symbolize Christmas, and blue holograms that evoke the images of winter. Through this package design, the special edition allows consumers to indulge in the festive season ambiance. The X-mas package was applied to "Freshly Juiced Vitamin E Mask" from Dear, Klairs' best-selling "Freshly Vitamin Line," which is based on vitamin ingredients, and "Freshly Juiced Vitamin Drop," which won the best product award in the Essence/Serums category of the 2023 Chicor Best Awards. The eye-catching design of the package, infused with green and red colors, is eye-catching and a perfect fit as a Christmas decoration. Furthermore, the Christmas edition extends to two other products in the "Blue Calming Line" products, including the "Midnight Blue Calming Cream" and the "Midnight Youth Activating Drop." These products are consistently popular in both domestic and international markets due to their dual functions of moisturizing and soothing effects. The package enhances the existing color of the blue line with a twist of sparkling blue holograms, completing a special edition with a stylish design. What's more, the package design features a string at the top, allowing for a variety of uses, such as a holiday gift and a home decoration. Wishcompany's Dear, Klairs' official, said, "I recommend these X-mas editions, featuring the brand's globally acclaimed bestsellers, as a holiday-season gift for loved ones to celebrate the year drawing to a close," and added, "We hope these X-mas editions will help our customers create unique and cherished memories, such as adorning a Christmas tree together.” Dear, Klairs is celebrating the launch of the Christmas editions with promotional events on its official online mall, offering discounts of up to 47%. In addition, until the 30th, customers can enjoy special offers such as a snowman candle giveaway for purchases over 50,000 won, a set of 5 sheet masks for purchasing Duo products, and an additional 5,000 won discount for members signing up for the official mall membership. -
Dear, Klairs Press
Wishcompany conducts its first live commerce show in Korea, offering up to 58% discount on hit products
- Dear, Klairs, a brand recognized for the excellence of its products in approximately 70 countries worldwide, will sell four of its popular items - Scheduled to offer a Soothing Set for the Change of Seasons at 7 p.m. tonight via Naver Shopping Live with up to 58% discount Wishcompany’s flagship skincare brand, Dear, Klairs, announced on October 16 that it will introduce four global hit products with up to 58% discount on Naver Shopping Live at 7 p.m. tonight. Dear, Klairs will introduce a whole new brand store officially certified by Naver from its existing Smart Store and hold its first event with a discount rate of over 50%. Four products that focus on moisturizing and soothing during the dry fall and winter seasons, such as ▲ Midnight Blue Calming Cream ▲ Midnight Blue Youth Activating Drop ▲ Midnight Blue Calming Sheet Mask ▲ Supple Preparation Unscented Toner (Hereinafter Unscented Toner), will be introduced in this upcoming live commerce show. Dear, Klairs’ Blue line is dedicated to soothing and recharging moisture, with the original, refreshing blue color of Guaiazulene ingredient as its trademark. “Midnight Blue Calming Cream” is a moisture cream based on guaiazulene, known to have an excellent effect on soothing skin. Therefore, it is a product specialized for sensitive skin, including oily skin, by providing plenty of moisture to rejuvenate the skin while minimizing oiliness. “Midnight Blue Youth Activating Drop,” in the same Blue line, is a soothing ampoule containing EGF ingredients that can help with skin regeneration, elasticity, and wrinkle improvement. It is a water-like formulation that can be used lightly and freshly. Moreover, it is a functional product with wrinkle-improving features that have been tested on wrinkles around the eyes and on skin elasticity. Along with those products, the show will also feature the Unscented Toner. It is a toner product that recorded a striking global sale of four million bottles and is known as the nickname "toner of your life" due to its immediate and definite moisturizing power by removing essential oil, which makes the product accessible for sensitive skin. An official at Dear, Klairs, Wishcompany said, “We are delighted to introduce the products acknowledged by overseas consumers via a live commerce show to domestic customers for the first time, and we are looking forward to their response,” and added, “We would like to promote the products of Dear, Klairs and its brand value and philosophy through this live stream, which will offer the largest discount ever seen before.” Meanwhile, Dear, Klairs, Wishcompany’s flagship brand, has introduced hypoallergenic skincare products under the slogan, “Simple but Enough.” The products are available in approximately 70 countries, including Vietnam, Northern Europe, Japan, and North America, and have eight global million seller products in total, including the “Supple Preparation Unscented Toner,” which has recently recorded sales of over four million bottles worldwide. -
Dear, Klairs Press
Wishcompany wins the grand prize in “Vegan Cosmetics of the Year 2023” for two consecutive years
- Tops the poll conducted among 1,000 people with experience in vegan products, showing active support from younger generations in their 20s and 30s - Expands customer interactions through campaigns and pop-up stores at Gangnam Station and Seongsu Station with “a goal of sustainable beauty" Dear, Klairs, the flagship brand of Wishcompany (CEO Park Soung-ho) won the grand prize for two consecutive years in the "Vegan Cosmetics of the Year 2023" category organized by the Korea Consumer Forum. The Grand Prize for the Korea Consumer Forum's Brand of the Year Award is selected by categories through online voting and one-on-one telephone polls every year, and the number of votes this year increased by more than 10,000 compared to last year, further enhancing the public confidence of the award. Continuing from last year, Dear, Klairs achieved the highest score among candidate brands in the one-on-one telephone polls conducted on 1,000 people who have used vegan cosmetics. Another notable point is that the brand achieved a score approximately 2.2 times higher than last year in the online poll. Regarding age distribution, those in their 20s were the highest, accounting for about 53%, followed by those in their 30s with 23%, demonstrating active support from the youthful demographic of 20s and 30s. Winning the grand prize of the “Vegan Cosmetics of the Year” for two consecutive years, Dear, Klairs has expanded its customer interactions through diverse activities this year. In addition to running pop-up stores at easily accessible venues, such as Chicor Gangnam Station and the Seongsu-dong exhibition, the company shared its brand philosophy, "Simple but Enough," with the public through the "Charge Your Light" campaign held in central areas of Seoul in commemoration of the launch of the new product "Freshly Juiced Vitamin Charging Serum." Park Soung-ho, CEO of Wishcompany, said, "Dear, Klairs is focusing on increasing interactions with domestic and overseas consumers this year," and added, "We will try to create a sustainable beauty ecosystem and become a brand loved for years." Meanwhile, after its launch in 2010, Dear, Klairs has been offering skincare products consisting of vegan formulas. In addition, its steady seller, "Supple Preparation Unscented Toner," recently achieved sales of 4 million bottles, recording a series of global million sellers at home and abroad. -
Dear, Klairs Press
Unscented Toner of Dear, Klairs, Wishcompany’s flagship brand, marks a sales volume of 4 million bottles, ranked first place in Vietnam
- The unscented version of “Supple Preparation Facial Toner” has become a popular bestseller since its release in 2018 - Tops the list for 13 consecutive weeks in the toner category in Vietnam’s TikTok Shop in May, achieving a record-breaking sales - Wins over ten awards, including the “Best Sensitive Skin Care” nomination in Watsons Vietnam, becoming the “Representative product of K-Clean Beauty” Wishcompany’s “Supple Preparation Unscented Toner” sells steadily overseas and achieves sales of 4 million. Wishcompany announced on August 28 that the company's flagship skincare brand “Dear, Klairs” has consistently increased sales of “Supple Preparation Unscented Toner" (hereinafter, Unscented Toner) through Watsons, online stores, and online platforms and over 60 countries' online and offline channels since its launch in 2018, reaching a cumulative sales of 4 million bottles. Dear, Klairs is a representative brand of Wishcompany that has introduced hypoallergenic skincare products under the slogan “Simple, but Enough.” Its products are available in over 60 countries, including Vietnam, Japan, and North America, and it has created a total of eight global million-seller products one after another so far. Since its launch in 2018, Unscented Toner has won more than ten awards, including △ 1st place in Vietnam’s Beauty platform Reviewty Award (2021, 2023) △ Nominated as Watson Vietnam’s Best Sensitive Skin Care (2023), △ Chicor 2022 Best Award, Korea. Developed as an extension of the previous million-seller, the Supple Preparation Facial Toner, the product was reformulated without essential oils to reflect the opinions of customers who prefer hypoallergenic and scent-free products. In addition, the product has actively responded to the hot and humid climate of Vietnam and locally trending new media. In August last year, it ranked fourth in the Rising Star Brand rankings, only three months after the official launching of the “Klairs Vietnam” channel in TikTok Shop, Vietnam. Since then, the Unscented Toner has topped the sales list for 13 consecutive weeks in the toner category in May, achieving the highest sales record to date. Wishcompany CEO Park Soung-ho said, “Toners are the most basic and key products in skin care,” and added, “We stayed faithful to the basics in developing the product so that our products can be loved for a long time with a single product. And since we have received so much love, we will return the love with better products.” Meanwhile, to celebrate the sales of 4 million bottles of the Unscented Toner, a 23% discount event will be held at the brand's official Naver Store until August 30. -
Press Wishcompany
Wishcompany achieves record-breaking sales with its popularity in Vietnam and Northern Europe… leading to expansion in recruitment
- The best sales performance since its foundation in 2010... contending with essential skincare brands such as “Dear, Klairs” and “By Wishtrend” - Sales increase in Nordic countries such as Norway and Sweden... Continues to perform well in TikTok Shop, Vietnam’s mainstream commerce - 104% increase in the number of employees compared to 2019, strengthening the recruitment of global talent Wishcompany achieved a record-breaking sales performance in the first half of 2023, thanks to its expanded sales in Vietnam and Northern Europe. Over the past decade, Wishcompany has consistently ventured into the global market with its skincare brand, and this year, it has seen remarkable growth in countries like Sweden and Norway with limited exposure to K-Beauty. Wishcompany announced that its sales in the first half of the year reached 30.4 billion won on the 1st. Established in 2010, Wishcompany has shown steady growth over the past 11 years, leading to 61.5 billion won in annual sales by 2021, primarily driven by the success of its overseas expansion with the "Dear, Klairs" brand. Centered around the skincare products of its flagship brand, “Dear, Klairs,” Wishcompany has introduced its products in more than 60 countries, including Vietnam, Japan, and North America, and has created a total of eight global million-seller products one after another. Furthermore, the cosmeceutical skincare brand "By Wishtrend" gained a reputation on Amazon, the world's largest e-commerce platform, contributing to the expansion of Wishtrend's brand recognition. In particular, Wishcompany's recent achievements were driven by its high ranking in the popular commerce platform, "TikTok Shop," in the Vietnamese market and sales expansion in Nordic countries such as Norway and Sweden. Ever since entering the Vietnamese market in 2015, Wishcompany has dominated the toner category in TikTok Shop, achieving sales growth for eight consecutive years and surpassing global brands. The brand's proactive approach to new media trends, coupled with its focus on product quality and effective customer communication, has established it as a significant sales channel in the market. In the case of Norway, Wishcompany managed to expand into 250 stores since its entry into the local drug store, Vitusapotek, in 2019, securing Norway as a significant country of sale despite the minor influence of K-Beauty. CEO of Wishcompany Park Soungho stated, “Global brands have developed their brands, customer communication, and produced products for decades, even centuries.” He continued, “I anticipate the emergence of a sustainable K-Beauty brand, and I believe this is only the beginning for Wishcompany, which has been in operation for over 13 years.” Meanwhile, alongside its corporate sales growth, the number of Wishcompany’s employees also increased by 104% compared to the number before the pandemic. Notably, around 8% of the workforce consists of foreign employees as of June. To enhance global organizational competencies and promote diversity, Wishcompany aims to further expand and nurture global talent. Currently, eight job groups are open for hiring, including salespersons with experience in the Asia-Pacific and North American regions. -
Dear, Klairs Press
Wishcompany holds “Charge the Heart,” a yoga class event for customers in celebration of “Yoga Day”
- A customer-interactive yoga and meditation event with YOGABOY, a YouTuber with 500,000 subscribers - Also to be held in India, and expand communication with customers with the brand’s “Balanced Life” philosophy - “Charge the Heart,” an event following the “Charge Today” campaign held to celebrate the launch of “Freshly Juiced Vitamin Charging Serum” Wishcompany, a global beauty content company, announced on June 21 that it would hold a yoga class event at Space Wadiz in Seongsu-dong, Seoul, with YOGABOY, a YouTuber specializing in yoga. The following is a customer-interactive event celebrating June 21, “International Yoga Day,” and a time for participants to relax, recover, and look after their minds through yoga amid their busy lives. The event, which will be held under the slogan, “Charge the Heart,” is a follow-up to last month’s “Charge your light,” an offline event with over 3,000 participants, held in celebration of the launch of Dear, Klairs’ “Freshly Juiced Vitamin Charging Serum (hereafter, Vitamin Charging Serum).” The upcoming class with YOGABOY, a YouTuber with 500,000 subscribers, will be held a Space Wadiz's Square on the first basement floor in Seongsu-dong, Seoul. Starting on June 16, 30 applicants will be selected across four days, and they will be able to experience free yoga sessions, the new Vitamin Charging Serum, and Daily Balancing Tea. The class will consist of three sessions (Mind, Balance, Charge) in total, and participants can choose a program they wish to take from basic yoga to vinyasa yoga and yoga nidra. In addition, they can also experience the audio tracks of Wishcompany’s mind wellness brand Mind Nook, which can help with yoga and meditation. All participants will receive Dear, Klairs’ Vitamin Charging Serum, a Discovery Kit containing nine products, and Daily Balancing Tea as a gift. An official from Wishcompany said, “The yoga class will not only be held in Korea but also in Dear, Klairs India to share the brand’s values and philosophy,” and added, “We will focus on enhancing the consciousness of positive beauty that focuses on the mind and the inner self by increasing communication with customers under the brand’s ‘Balanced Life’ philosophy.” Meanwhile, the newly released Vitamin Charging Serum is characterized as a hypoallergenic formula containing 10% Vitamin C derivatives that can be used mildly on sensitive skin. It helps improve the skin through clinically tested functions, including triple-tone (brightness, yellowness, uniformity) skin care, betterment of skin density and skin hydration, etc. Furthermore, PCR materials, recycled PET materials, were applied 50% in containers and pumps, and FSC-certified paper was used in the product packaging for a sustainable environment.