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Dear, Klairs Press
“A Sunscreen for Those Who Dislike Sunscreen”
Klairs Launches Low-Irritation Physical Sunscreen ‘Mid Day Blue UV Shield’- Improved Greasiness Characteristic to Physical Sunscreens·Completed Primary Irritation Tests for Sensitive Skins… 'Fresh and Easy on the Skin' - Contains Guaiazulene to Lower Skin Temperature' Low-Irritation Soothing Sunscreen' Skincare brand·content·commerce development company Wishcompany (CEO Soungho Park) has announced on the 14th that its own sensitive skincare brand dear, Klairs has launched low-irritation physical sunscreen, 'Mid Day Blue UV Shield.' There has been much interest in the newly launched physical sunscreen as the 'Soft Airy UV Essence' became the global bestseller after its launch in the previous year. 'Soft Airy UV Essence' was ranked #1 on ▲GlowPick within three months after it was launched, and is keeping that place. It has also won ▲Chicor 2019 Best Awards and ▲29CM Beauty Awards 2020. Just like the product's motto, 'A Sunscreen for Those Who Dislike Sunscreen,' it does not have white cast, greasiness, or eye irritation, which is the reason behind the product's high rate of repurchase on both domestic and international distribution channels. The 'Mid Day Blue UV Shield' also has a characteristically light texture. It has improved the sticky and thick texture of previously conventional physical sunscreens, and it goes onto the skin like a lotion and sinks to the skin fast. It has minimized the white cast, which is another main disadvantage of a physical sunscreen, allowing the skin a natural look. Another strength of this product is that it is gentle enough to be suitable for all members of the family. 'Mid-Day Blue UV Shield' employs mineral UV filter which has minimum irritation to the skin, and has completed the primary skin irritation test and the primary sensitive skin irritation test, making it usable for sensitive and tender skin. Furthermore, it contains guaiazulene, which can help soothe sensations of heat on the skin, so one can expect to have soothing results on the skin irritated by UV rays. Its SPF level is SFP 50+, PA++++, the domestic maximum, and the product comes in the size of 80ml, which allows for a whole-body application. 'Mid-Day Blue UV Shield' is offered at a 10% discounted price on Wishtrend.com. ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [머니투데이] 클레어스, 저자극 무기자차 '미드데이 블루 UV 쉴드' 출시 [장업신문] 클레어스, 저자극 무기자차 선크림 ‘미드데이 블루 UV 쉴드’ [로이슈] 클레어스, 저자극 무기자차 선크림 '미드데이 블루 UV 쉴드' 출시 [머니S] 클레어스, 저자극 무기자차 선크림 '미드데이 블루 UV 쉴드' 출시… 끈적임 개선 [코스모닝] 클레어스 미드데이 블루 UV 쉴드 [스타일M] 클레어스, 저자극 무기자차 '미드데이 블루 UV 쉴드' 출시 [뷰티코리아뉴스] [클레어스] 저자극 무기자차 선크림 ‘미드데이 블루 UV 쉴드’ -
Dear, Klairs
Klairs 6th Fundraising Project for
World Day for Laboratory Animals,
‘GO CRUELTY FREE: LET US BE!’6th Fundraising Project From Klairs for World Day for Laboratory Animals GO CRUELTY FREE: LET US BE! Step by Step Towards Sustainability Klairs presents products that are necessary and can be used for a long time and thinks about the sustainability of the world in contact with Klairs. It is in the same context that Klairs has been strictly following the value of 'Cruelty-Free' from its very beginning. Klairs doesn't support animal testing in product development, and we don't export to countries that require animal testing. We also have been continuously speaking out against animal testing. Time passed, and thankfully animal testing is now illegal in South Korea. However, there are still animals that are in pain. What can we do in this situation? All donation projects from Klairs begin with that question. Hoping that tomorrow will be better if every one of us continuously does what we can do without looking away from the issues related to sustainable life. Klairs is always working to do what a brand can do. This is not an easy process, but we're not lonely because we have you on our side. The 6th fundraising project from Klairs that we prepared with the same heart that we always had is 'GO CRUELTY FREE: LET US BE!' Please join us! GO CRUELTY FREE: LET US BE! In commemoration of the World Day for Laboratory Animals, Klairs is trying to voice out even louder against animal testing throughout this fundraising project. We created the campaign slogan of 'GO CRUELTY FREE: LET US BE!' and campaign illustration, wishing that all animals can be free. Support our animal friends running towards freedom with Brachiosaurus - a ruthless and herbivorous dinosaur from 'Joguman Studio' - that dreams of a world that is free, peaceful, and fair. #Klairs #KlairsCrueltyFree #WorthTheWalk You can let us know that you have participated in by setting the campaign illustration as your phone wallpaper or re-gramming it on your Instagram. You can also join in the donation directly, by purchasing products from the donation project page on Wishtrend.com All profit goes to an animal rights organization. (*Donation amount and organization to be announced later) Please don't miss out, because all merchandise, and especially the Klairs Cruelty Free Kit box, only come in minimal availability. >>Participate in the donation >>Download the wallpaper Klairs Cruelty Free Kit We created the merch for this fundraising project that was built by imagining you and your pet's walk. 'Klairs Cruelty Free Kit' consists of Soft Airy UV Essence - a sunscreen for those you dislike sunscreen. Along with other items, you might need on a walk, with illustrations of cute animal friends from Joguman Studio. ● Soft Airy UV Essence #SunscreenForThoseWhoDislikeSunscreen An essential item for anyone supporting animal rights and the environment. This water-based sunscreen got rid of the typical stickiness and oiliness of other SPF products. It finishes off on the skin with transparency without leaving any white cast, and it does not block pores, which gives comfort to the skin. With the light texture of the water gel formula, apply Klairs Soft Airy UV Essence just like wearing a perfect skincare. V Cruelty-Free V Vegan-Friendly ● Poop Bag #Useful #PoopBag #MiniPouch A mini pouch for you and your pet! This can be used as a poop bag for your dog when going out for a walk, or as an everyday pouch for your small belongings. ● ECO KIT #EcoFriendly #Handkerchief #DrinkBag Try using an eco-friendly drink bag instead of a disposable take-out cup bolder, and a handkerchief instead of a tissue. The handkerchief is for your pet and can also be used as a paw wipe towel. You can start by replacing single-use products to multi-use ones! Wherever you are, GO CRUELTY FREE: LET US BE! For the week of this fundraising project (April 20th to 26th), you can enjoy 10% discount at Wishtrend.com with the promotion code: LETUSBE Also, please pay attention to the four following Instagram accounts during the week of the fundraising project. We will be having a relay giveaway, and the gift will be the ‘Klairs Cruelty Free Kit.’ ✓ Pay attention to the following Instagram accounts for the ‘Relay Giveaway’ @wishtrend @wishtrendstory @klairs.global @wishtrendtv You can use GIF Stickers from the illustration by looking up ‘Klairs‘ on Instagram Story. Now, shall we take this meaningful step with Klairs? Thank you always for walking with us. -
Dear, Klairs Press
Klairs Celebrates World Day for Laboratory Animals
With a Cruelty-Free Campaign,
‘GO CRUELTY FREE: LET US BE!’- 6th Donation Project From Klairs, a Cruelty-Free, Vegan-Friendly Brand - Selling Klairs Cruelty Free Kit Created in Collaboration With 'Joguman Studio' in Limited Availability; All Profit Goes to an Animal Rights Organization Wishcompany, brand·content·commerce development corporation (CEO, Park Soungho), announced on the 21st that its sensitive skincare brand dear,Klairs is celebrating World Day for Laboratory Animals with a cruelty-free campaign 'GO CRUELTY FREE: LET US BE!'.This campaign is the 6th fundraising project from Klairs, and all profit goes to an animal rights organization. Klairs is a 'cruelty-free' brand that does not do any animal testing, and it is also a 'vegan-friendly' brand that avoids the use of animal-driven ingredients. Klairs has been abiding by these values since 2010 when the brand first launched. It keeps the decision that they will follow non-animal testing rules not only in the development of products but also in the distribution processes and not exporting to any countries that require animal testing for the import of cosmetics products. Klairs is voicing against animal testing once again through this campaign. They are sending their wish that all animals are free through the campaign slogan and illustration. For a broader appeal and to deliver their message more effectively, Klairs collaborated with 'Joguman Studio,' which has a cult following by its visual rendering of characters in the microcosm of the studio. Instagram에서 이 게시물 보기 조구만 스튜디오(@joguman.studio)님의 공유 게시물님, 2020 4월 22 2:26오전 PDT Any customer that purchases campaign goods from the cross-border E-commerce Wishtrend(wishtrend.com) from the 20th, automatically becomes a participant of the donation. The concept of this campaign's merchandise is a walk with your pet, and the merchandise includes a mini pouch that can be used as a poop bag, a handkerchief, a drink bag, and more. All the products feature an illustration from 'Joguman Studio.' To celebrate the beginning of this campaign, Wishtrend is giving off a 15% discount on the set that consists of all the campaign merchandise and a full-sized 'Soft Airy UV Essence,' a sunscreen from Klairs. Furthermore, for the first 300 customers, Wishtrend is giving away a Klairs X Joguman Studio sticker pack. One can participate in a campaign even after the purchase, by leaving a review on Instagram. Wishtrend is offering a 10% discount coupon on all products of Klairs. More detailed information on the donation participation is available on the fundraising project page on Wishtrend. Instagram에서 이 게시물 보기 Klairs | Simple, but enough(@klairs.global)님의 공유 게시물님, 2020 4월 19 11:16오후 PDT Even without purchasing, one can participate in the project by posting the campaign hashtags such as #Klairs #KlairsCrueltyFree #WorthTheWalk on their SNS or by participating in the relay giveaways on Wishcompany's four Instagram accounts during the week of the fundraising project. Choi Juhee, the manager of domestic marketing of Klairs, stated that "This 6th fundraising project was made possible by all our customers who are taking a walk with us towards the more sustainable lifestyle. We hope that our campaign can bring in much sympathy, and also that this will enable our next project as well." Jeong Jayoung, the manager of PR Lab, who is managing this campaign's communications, said that "This fundraising project is being done not only domestically but also internationally. We expect that the customers of Klairs, everywhere in the world, can come together through Wishtrend (wishtrend.com) to achieve something meaningful." ㅡ Klairs 6th Fundraising Project for World Day for Laboratory Animals, ‘GO CRUELTY FREE: LET US BE!’ ㅡ PR Contact: pr@wishcompany.net ㅡ Related News [장업신문] 클레어스, ‘GO CRUELTY FREE: LET US BE!’ 캠페인 [코스모닝] “세상 모든 동물에게 자유를!” [머니S] 클레어스, 세계실험동물의날 맞아 크루얼티프리 캠페인 진행 [로이슈] 클레어스, 클레어스, 세계실험동물의날 맞아 크루얼티프리 캠페인‘GO CRUELTY FREE: LET US BE!’ 진행 [싱글리스트] 클레어스, 세계실험동물의날 맞아 '크루얼티프리' 캠페인 -
Dear, Klairs
[Shinsegae Magazine] Chicor’s Best Skincare Item
Klairs has become the best skincare brand and also the strategic brand of Chicor, the Korean Millenial and foreign tourists' favorite beauty select shop. Shinsegae Magazine has featured two of Klairs products, 'Supple Preparation Facial Toner' and 'Midnight Blue Youth Activating Drop' as 'Chicor's Best Skincare Item' 🏅 Supple Preparation Facial Toner A low irritating toner for those with sensitive skin. It is a facial toner that even those with sensitive skin types can easily apply and it effectively hydrates the skin to the deepest layer. Midnight Blue Youth Activating Drop A water type night serum that is effective for improving skin's texture. It is a highly concentrated water type serum that helps to protect damaged skin from irritation during the nighttime and improves the wrinkles. >>Read More -
Dear, Klairs Press
Klairs, Exclusive Pop-up at ’29CM STORE’
- Soft Airy UV Essence, #1 on Accumulated Sales, Becoming the Winner of ‘29 Beauty Awards 2020’ in Green Beauty on 29CM - 'Toner Artisans' Klairs, Displaying 10 Popular Products Including the Million-Seller Supple Preparation Facial Toner and New Toners Klairs, a sensitive skincare brand from skincare brand·contents·commerce development corporation Wishcompany (CEO Soungho Park, wishcompany.net) announced on the 5th that they will open a pop-up store at 29CM Store, located near Gangnam station exit 10, until the 30th of next month. Klairs will display 10 popular products including the ‘Soft Airy UV Essence,’ which won the Green Beauty category of ‘29 Beauty Awards 2020’ with #1 accumulated sales, and other best-selling and new products. ‘29 Beauty Awards 2020’ is a list of 25 best items selected based on the sales data of last year from the online concept store 29CM, and Soft Airy UV Essence is the only sunscreen to become the winner. Soft Airy UV Essence became popular immediately after its launch, both domestically and internationally. It was ranked #1 on Glow Pick’s list of sunscreens, and received countless praises from domestic/international distribution channels, beauty magazines, and communities. So far, it has won 7 awards such as △Hwahae Beauty Awards △Cosmopolitan Editor’s Pick △Taiwanese Oh! My Venus (TV broadcast) △Glow Pick Consumer Beauty Awards △ Glow Pick Consumer Choice △ Chicor Best Awards △29CM Beauty Awards. Klairs is referred to as ‘Toner Artisans’ by consumers, so it is a good idea to pay attention to them along with the sunscreen. Together with ‘Supple Preparation Toner,’ which became a million-seller selling a total of million bottles like July, and ‘Unscented Toner,’ its unscented version, ‘Daily Skin Hydrating Water,’ a recent hydrating toner launch, ‘Daily Skin Softening Water,’ a low-pH exfoliating toner, will all be available at the pop-up. The Supple Toner line renewed its packaging to be more sustainable, printing with soy ink on an environmentally-friendly certified paper. Furthermore, customers and experience at the pop up the products such as ‘Freshly Juiced Vitamin Drop,’ #1 in the category of essence in Chicor’s Best Awards, ‘Freshly Juiced Vitamin E Mask,’ winner of Soko Glam’s Best K-Beauty Awards, and ‘Cushion Whenever,’ which allows various finishes and coverage/texture control with its two types of high-end puffs. Jayoung Jeong Leader of PR Lab at Wishcompany has stated that “the main consumers of Klairs are millennials, and they related to the values such as cruelty free·vegan friendly that the brand has pursued from the beginning of its launch. This seems to be the reason why we did well on 29CM, which is frequently visited by millennials who look for ethical consumption.” Jeong also stated that “we expect the 29CM pop-up will be a good opportunity for us to meet, in the offline space, more people who will relate to the values of Klairs.” ㅡ PR Contact: pr@wishcompany.net ㅡ Related News: [장업신문] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [마켓뉴스] 클레어스, 강남 ‘29CM스토어’에 단독 팝업 오픈 [코스모닝] 클레어스, 29CM스토어 강남점 입점 [로이슈] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈 [머니S] 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈...인기 제품 총 10종 선봬 [코스인코리아닷컴] '토너맛집' 클레어스, 강남 '29CM스토어'에 단독 팝업 오픈 -
Dear, Klairs
Soft Airy UV Essence,
Winner of 29CM ‘29 Beauty Awards 2020’Soft Airy UV Essence from Klairs was ranked at the top of 29CM’s list, ‘29 Beauty Awards 2020,’ in the category of Green Beauty. This list was announced based on 29CM’s annual sales data. 25 best items were picked based on sales, the number of reviews, and repurchases, out of 8,573 beauty products from 609 brands sold at 29CM the previous year. Soft Airy UV Essence was the only sunscreen to become the winner 🎉 Soft Airy UV Essence was popular immediately after its launch. It was ranked #1 on Glow Pick’s sunscreens list only 3 months after its launch, won 7 awards to this date, and received countless praises from domestic/international distribution channels, beauty magazines, and communities. Soft Airy UV Essence, just like its motto ‘Sunscreen for those who hate sunscreen,’ has zero white-cast, stickiness, and easy on the eyes: the three things that most people dislike about sunscreens. 29CM is a popular online concept store frequently visited by millennials interested in fashion, beauty, lifestyle, who pursue trendy and ethical consumption. There are so many of you who come to Klairs because of our values of vegan-friendly and cruelty-free, and perhaps this is why we could win in the category of Green Beauty on 29CM. :) Klairs opens a pop-up store at ‘29CM Store’ located in Gangnam Station, until late April. Here, you can meet our Soft Airy UV Essence, the winner, and △Supple Preparation Facial Toner, which became a million-seller last July, and its unscented version of △Unscented Toner, and two of our recent big toner launches, △Daily Skin Hydrating Water, containing green tea water, and △Daily Skin Softening Water, a low-pH exfoliating toner. In addition, △Freshly Juiced Vitamin Drop that won the category of Essence in Chicor's Best Awards, and △Freshly Juiced Vitamin E Mask, which won Best K-Beauty Award from Soko Glam, and △Cushion Whenever, which allows various finishes with its two high-end puffs, will be available at the store. Klairs doesn’t follow trends, it creates products that need to exist in the world. This is why we take a long time to research before developing products, so we can sell them for a long time without having to quit their sales. Soft Airy UV Essence was also created through such a process, and we are grateful and happy about this new win. The staff at Klairs are hard-working to introduce new products this year as well. Hoping that our new products will be something that you will use and need for a long time, we’ll be back with other news. Thank you :) -
Dear, Klairs
Klairs Good News 2019
Hi everyone! It’s Wishcompany here, how’s your 2020 going? We are doing well, busy but happy, working hard to present to you guys new and exciting things. [caption id="attachment_3356" align="alignnone" width="6516"] * Click the image for more details[/caption] We collected some good news from last year, and we had more than little. We hope to look through the good news together. :) In 2019, Klairs was awarded over 20 prizes at home and abroad, and our 'Supple Preparation Facial Toner' with the nickname of ‘Holy Grail Toner’ recorded a total of over a million bottles sold. (We are excited to see if there will be another million-seller coming out this year...!) We also launched 8 new products, including 'Soft Airy UV Essence' which was ranked #1 on sunscreens by Glow Pick only 3 months after the launch, and which also got 5 awards just in the previous year. Klairs is working hard to make an essential steady seller for all. Klairs is working hard this year to remain as a brand that many people need. We owe this good news to those who always love Klairs. Thank you so much again, and we hope that you stay with us this year as well. Thank you! :) -
ByWishtrend Dear, Klairs Wishcompany
Wishcomany, Selected as
2019 Amazon Top Korean BrandsWishcompany, the company behind the skincare brand dear,klairs and By Wishtrend on Amazon was named as one of the ‘2019 Amazon Top Korean Brands.’ At the ‘Amazon Cross-Border E-commerce Summit’ that was held last December that hosted an international conference for sellers to share global e-commerce trends and exemplary models, Amazon Global Selling Korea announced their 2019 Top Korean Brands. **Related News [플래텀] 아마존 글로벌 셀링, 2020년 아마존 글로벌 셀링 전략 발표 [프라임경제] "한국 전통 제품 통했다" 아마존, 내년 국내 판매자에 힘싣는다 [한국경제] [현장+] 호미·갓 열광한 아마존…"한국 더 강화, K푸드 발굴 [스포츠서울] 아마존, 2020년 전자상거래 전략은? Wishcompany is currently distributing our products through over 200 online and offline channels including YesStyle, & Other Stories, iHerb, SOKO GLAM, URBAN OUTFITTERS and so on while running our own cross-border e-commerce, Wishtrend.com. Among the many distributors, Amazon is especially meaningful to Wishcompany as it was our first global channel. First curated on Amazon in 2015, our brand for sensitive skin ‘dear,klairs’ and ‘By Wishtrend’ that was launched to reflect the customers’ various skin needs have been showing continuous growth. [caption id="attachment_3137" align="alignnone" width="1095"] Amazon's Choice : dear,klairs / By Wishtrend[/caption] If being named as one of the ‘2019 Amazon Top Korean Brands’ indicates our success in the international market, being awarded at the ‘Chicor 2019 Best Awards’ proves that our presence is expanding in the domestic market. Chicor is a major beauty store chain in Korea and at the awards last year, Klairs was the sole brand that won #1 place in four categories. This is a stellar example of a synergy effect that a brand and a distribution channel can create, as the main customer base of both Klairs and Chicor is Millenials and foreigners. Wishcompany’s brands have a high repurchase rate and it’s due to the outstanding products not just the hype around K-Beauty. In 2020, it is expected that growth will go on. To ensure that, Wishcompany is planning to continue and expand our collaboration with distribution channels that brings a synergy effect. Hope you feel joy wherever you run into Klairs and By Wishtrend! -
Dear, Klairs
Dear, Klairs Brand Kit (2019)
How have you been? ☺ The past year has been great to Klairs, all thanks to your ongoing support. Some exciting new launches are already rising as steady sellers, while longtime steady sellers got to meet new faces. We were able to keep you updated more often through media. In Wishcompany PR Lab, where we articulate our messages, it made us think more about 'how can people who are new to Klairs get us at first sight’. And this brand kit is brought to you as a result, a kit that carries key values and essential products of Klairs. Instagram에서 이 게시물 보기 헤즈(@heaz)님의 공유 게시물님, 2019 10월 21 1:57오전 PDT Simple but enough, Mild but Powerful #Simple_But_Enough Klairs develops products that are ‘Simple, but Enough’. Since 2010, we focused on delivering effective skincare products that people with sensitive skin also can enjoy without concerns. As a vegan-friendly and cruelty-free brand, we’re always striving to achieve what we value: Sustainability. And the values that represent our identity are engraved in the very front of this kit. We say no to animal product #Vegan-Friendly Klairs is a vegan-friendly brand. We struggle to formulate high functioning yet low irritating products without using non-vegan ingredients. In the kit, you can meet two of our best sellers that are vegan: Supple Preparation Facial Toner and Freshly Juiced Vitamin Drop. 💧 Supple Preparation Facial Toner : Supple Preparation Facial Toner has a nickname of ‘Holy Grail Toner’ and achieved its accumulated sales volume over one million bottles. It is known for its long-lasting hydrating ability deep within the skin. Initially released in 2012, it is now being sold across 40 countries, through over 200 distribution channels. It is a global steady seller that won multiple awards in both domestic and overseas channels such as Chicor, Hwahae, Glowpick, Amazon, SoKo Glam, and so on. ✨ Freshly Juiced Vitamin Drop : This is a low irritating vitamin serum with stabilized 5% pure vitamin C and is loved for its exfoliating and skin tone improving ability. Since its launch in 2015, the serum has been ranked high every year in magazines and sales channels all over the world including Harper’s Bazaar, Beauty MNL, and iHerb. In America’s major sales channel YesStyle you can find more than 3,000 reviews and in Chicor, a Korean beauty select shop run by Shinsegae Department Store, its sales were ranked at #1 among essence all year around. ZERO animal testing #Cruelty-Free Klairs respect all kinds of lives. In every step of our developing process, we do not conduct any type of animal testing and we choose not to export to countries that require animal testing to be officially certified. Our ‘The Space Dog Laika’ mug from our donation project is also included in the kit to deliver this message. ‘The Space Dog Laika’ was our second donation project in 2016. It was our way of honoring Laika, the first living animal to be sent into orbit in place of man, and raising voice in aminal rights. All proceeds were donated to the Korean Animal Welfare Association. Slowly yet surely #Sustainability Sustainability is always on our minds. One by one, we are bringing changes to do our part for the planet. To reduce vinyl usage in the delivery process we changed vinyl bubble wrap to the eco-friendly buffer material made of paper, Geami. We also changed the injection molding process of our toner to minimize wasted plastic during production and the Unscented Toner Donation Version was released along the process. This kit was also made with the same consideration. We opted for eco-friendly packaging material, minimized printing, and assembled it without sponges. Changing everything at once is hard. But slowly yet surely, we are doing our best to achieve sustainability in the hope of remaining as a brand this planet needs for a long time. We hope you are there to support us and join us. Thank you always ☺