- In line with the “Mind Wellness” trend, the expansion of content materials from beauty to meditation obtains good results - A 9-hour healing animation video receives more than 2M views... Increased demand for non-irritating, quiet content Global beauty company Wishcompany’s(CEO Park Soung-ho) mind wellness brand “Mind Nook” content gained popularity and surpassed a million subscribers. Based on its planning and development skills in creating content with already over 7.2 million subscribers worldwide, Wishcompany has attempted to go beyond beauty and differentiate itself with diverse content. Their first attempt, “Mind Nook,” deals with wellness-themed content for global viewers, such as meditation content based on professional theories, ASMR, and more, in line with the trend of seeking comfort(healing) and healthy inspiration. “Mind Nook” launched on YouTube and TikTok in mid-2021, and the number of subscribers steadily expanded as it quietly went viral with its never-before-seen harmless and non-stimulating content. Mind Nook’s healing animation therapy series, which expresses inspirations from fairy tales with emotional animations, is particularly well-received. Among them, the “Little Prince Asteroid Ambience” video, which is distinctive for its playback time of 9 hours, is recording over 2 million views. Moreover, simple but novel-themed content such as “Mind Recipe,” a Vlog-type meditation drama designed with the advice of the Korean Meditation Experts Association, and ASMR Vlogs under the theme of a Hanok Stay are gaining popularity. “Mind Nook content is planned and released to soothe and comfort those tired of fast and stimulating content,” said Ma Han-saem, senior manager of “Mind Nook” at Wishcompany. And continued, “The genuine beauty pursued by beauty company Wishcompany is the beauty that arises from inner health and using this as a keyword, we will continue to communicate with customers.” Meanwhile, Mind Nook published a digital motion art content comprised of white noise effective for sleep under the concept “Sound Sleep Hotel Mind Nook” to aid good quality sleep and promote the importance of sleep in celebration of “World Sleep Day” on March 17. This comfortable sound sleep content with the concept of hotel room check-in can be enjoyed in emotional digital motion art under the five themes of the sounds of lapping waves on the beach, crackling firewood, flowing forest streams, and chirping crickets.

- Wishcompany, Skin1004, and others with global billion-seller records share their know-how and successful cases - Global marketing trends from overseas creators... scheduled to be held at d·camp on March 7 The vivid success stories and know-how of hands-on workers in the K-Beauty companies that have generated billions of won in sales, with over 50% coming from overseas markets, will be revealed. Wishcompany, a global beauty content company led by CEO Park Soung-ho, is hosting an upcoming global marketing seminar titled "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won" in collaboration with Nurihaus and Picky. The event will take place on March 7th at d·camp in Seoul. The primary objective of the seminar is to share the expertise of Korean companies that have successfully maintained K-Beauty's global status amidst the rapidly changing business landscape. It aims to provide valuable insights to beauty companies and brands planning to expand their reach into the global market. The seminar will consist of three sessions. The first session, "The Path to Become a Global Beauty Brand with Sales of 10 Billion Won," is a panel talk featuring hands-on workers from Skin1004, ISNTREE, and other companies that have grown significantly through partnerships with Picky. The second session, titled "K-Beauty Marketing Status Viewed by Foreign Creators," will be conducted by Nurihaus. This session will feature success stories of creators active in major regions worldwide, including the Middle East, Russia, Europe, and the US. The final session of the seminar, "Global Market, a GenZ Brand's Dream," will be a panel talk featuring Choi Jung-ho, Senior Manager of the Brand Incubation Lab at Wishcompany, who will share his insights and concerns regarding global marketing with beauty startups such as HEMEKO and LUOES. According to Wishcompany's CEO, Park Soung-ho, K-Beauty has been thriving in the global market for over a decade due to the continuous efforts of Korean companies and startups to create innovative brands and high-quality products. He also emphasized that Wishcompany is committed to working together with existing companies to further elevate the status of K-Beauty, especially for emerging companies. Despite changing marketing trends such as D2C and C2C, these companies have maintained K-Beauty's global status through continuous communication with customers and strategic business practices. As a result, they have achieved significant annual revenue growth in the tens of billions of won, with at least 50% of sales coming from overseas markets.

- Exclusive sale of “RE-USE Organizer” made with empty bottles and waste plastic through Naver Happybean - Global launching of the “Use Well, Re-use Well” campaign... Aims to establish a resource circulation system for empty bottles Dear, Klairs, the representative brand of Wishcompany (CEO Park Soung-ho), a global beauty company, announced on the 13th that they will start crowdfunding on Naver Happybean for upcycling products that were produced with cosmetics containers. Dear, Klairs will sell its “RE-USE Organizer,” made of empty cosmetics bottles and waste plastic, through Naver Happybean for a limited period until the end of March. The “RE-USE Organizer” consists of Dear, Klairs’ steady-seller products; Supple Preparation Unscented Toner, Rich Moist Soothing Cream, and “All-day Airy Sunscreen,” which was released last year. The upcycling product scheduled for sale has been developed as part of the MOU to build an “Empty Cosmetic Bottle Resource Circulation System” signed by Wishcompany and smart waste resource management company Reco in May last year. All proceeds from the merchandise sold through the crowdfunding will be donated. Dear, Klairs launched the campaign on Earth Day on April 22nd last year under the slogan “Use Well, Re-use Well.” The campaign was designed to collect empty plastic bottles from all online and offline skincare brands to re-find their usage. The company is considering expansion of the campaign to overseas countries, starting with Indonesia and advancing to Vietnam, Malaysia, etc. Wishcompany collected 1,778 empty bottles, through this campaign, achieving approximately 538.49kg of carbon dioxide reduction. This has the equivalent effect of planting 80 30-year-old pine trees. Park Soung-ho, CEO of Wishcompany, said, “Wishcompany has not only been limited to production and sales but also has been aiming to utilize empty bottles and build a sustainable resource circulation ecosystem after product usage.” He added, “We will continue to carry out activities where customers and our brand can sympathize with the value of the circular economy.”

- 10-year YouTube channel "Wishtrend TV" becomes prominent in the global beauty content sector, contributing to the globalization of K-beauty - Media exhibition "Midnight In Seoul" by Dear, Klairs also wins... "Recognized for excellence in media competencies" Global beauty content company Wishcompany (CEO Park Soung-ho) announced on the 19th that they won awards in 2 categories, "Social Media," and "Cosmetics," under Digital Advertising & Campaigns at the 2022 A.N.D. Awards. "Wishtrend TV," Wishcompany's YouTube channel which won in the Social Media category, is a global beauty community channel that met its 10-year anniversary this year from its launch in 2013. Under the slogan "Sharing Positive Beauty Everywhere," the company's channel became the first Korean cosmetics company to be awarded the "YouTube Gold Play button" in 2019. Wishtrend TV has won this award in recognition of their contributions toward the globalization of K-beauty through spreading high-quality content related to skincare and positive beauty in the field of global beauty contents. The YouTube channel Wishtrend TV currently has 1.85 million subscribers; Wishcompany in total has 7.2 million subscribers across all of its channels. The "Midnight in Seoul" exhibition by Wishcompany's representative skincare brand Dear, Klairs won the award in the Cosmetics category. This exhibition held at the off-line flagship store "Klairs Seoul" combined products with customer engagement, and was highly rated for expressing the question of "What is a balanced life?" in the form of media art. They went beyond intuitive product exposure marketing and used visual and auditory elements to convey the brand's direction without any product advertisements, thereby increasing brand and product awareness. The A.N.D. Award is an award in the digital field, operated by the Korea Digital Enterprise Association and sponsored by the Ministry of Science and ICT. Wishcompany is the only beauty company to have won in 2 categories of "Social Media" and "Cosmetics." Wishcompany's CEO Park Soung-ho stated, "We have made various media pursuits in sensitive response to ever-changing trends and channels in order to communicate with customers," and "We are grateful to everyone who have noticed Wishcompany's efforts and contributions, and we will continue to work hard to satisfy our customers in both the beauty and media worlds through endeavors that go across different fields, instead of being stagnant."

- Meet “Dear, Klairs” in the Gangnam Station branch of Chicor, a beauty select shop in the Shinsegae Department store - Bringing the Red Dot Award-winning space “Klairs Seoul” to the pop-up... “To share the values of a balanced life” - Various events, such as a 20% discount on nine selected products, including global million sellers and free original product give-aways will be held Wishcompany (CEO Park Soung-ho), a global beauty content company, announced the launching of a pop-up store at Shinsegae Department Store’s beauty select shop Chicor in Gangnam Station to meet with customers on the 28th. This pop-up store will bring the concept and mood of “Klairs Seoul,” a flagship store of Dear, Klair in Garosu-gil, and share the brand’s value and philosophy with more customers. Klairs Seoul won the Red Dot Award this year for its optimal spatial design that provides an experience of comfort and relaxation. In celebration of opening the pop-up store, Dear, Klairs will sell nine products at a 20% discounted price, which includes △ Midnight Blue Calming Cream, △Freshly Juiced Vitamin Drop, △ Rich Moist Soothing Cream, etc. Moreover, it will present “Daily Balancing Tea,” which was recently launched upon Dear, Klairs’ expansion from a skincare brand to a lifestyle brand, at the pop-up store. Lee Doyoung, head of the Domestic Marketing Team at Wishcompany, said, “We are launching our first pop-up store with Chicor to share and provide the experience of Dear Klairs’ brand value and mood.” And added, “We will continue to expand various activities to expand our point of contact with customers.” Meanwhile, Dear, Klairs will also host a photo zone event exclusive to the pop-up store in Chicor, Gangnam, and a subscription event with Kakao Plus. In addition, an “Original Product Raffle Event” will be held for one day on the 29th to give out Midnight Blue Calming Cream(30ml), Dear Klairs’ best-selling and steady-selling product, alongside two other products.

- Expanding from skincare to a lifestyle brand... to share the value of a “Balanced Life” - A caffeine-free chrysanthemum and mugwort blend for everyone to enjoy - Collaboration with “Magpie & Tiger,” an East Asian tea brand... increased the value of sustainability by using biodegradable teabags and FSC-certified paper Global beauty content company Wishcompany (CEO Park Soung-ho) announced their representative brand "Dear, Klairs" has launched a "Daily Balancing Tea" to expand its scope from skincare to lifestyle on the 20th. "Daily Balancing Tea" is a blend of chrysanthemum and mugwort harvested by Younoo Tea, a representative attraction in Hadong that has been growing tea for three generations. As a caffeine-free tea, anyone of all ages can enjoy it without concerns about excessive caffeine intake. Moreover, it added the value of sustainability by using biodegradable teabags approved by the FDA and FSC-certified paper on its packaging. Comprised of ten packets per box at 15,900 won, "Daily Balancing Tea" is available at Dear, Klairs' online mall, Klairs Seoul, and Chicor in Gangnam. The subsequent launch is meaningful as it is a collaboration between Magpie & Tiger, a well-known East Asian tea brand. Magpie & Tiger is running the Sinsa Tearoom on the second floor of Dear, Klairs' offline flagship store, "Clairs Seoul," on Garosu-gil road. Magpie & Tiger has recently created active synergy by opening a tearoom at Musinsa’s Seongsu branch, an online fashion platform. Senior manager Kim Sohyun of Wishcompany's Strategic Planning Team said, "I'm delighted to share our brand value of pursuing a balanced life through Daily Balancing Tea." And added, "Starting with the launch of this tea, we will grow into a brand that suggests a healthy lifestyle to everyday lives." Meanwhile, Dear, Klairs have introduced Sinsa Tearoom and Brickbooks in collaboration with various lifestyle brands in line with the opening of Klairs Seoul in 2020. In addition, it is expanding its brand value into the realm of lifestyle by providing comfort and relaxation experiences through meditation, exhibitions, and lectures.

- Expansion of brand value sharing through 'Midnight Blue Calming Cream' which sold more than 1 million bottles - Recruiting 200 ambassadors from all over the world for online activities under the theme of ‘Balanced Life’ - Offering the opportunity to try new products and giving out tickets for Klairs Seoul One Day Class, including 5-star hotel accommodation Wishcompany (CEO Park Soung-ho), a global beauty content company, announced on the 13th that its representative brand, ‘Dear, Klairs’ has launched a global campaign under the theme of ‘Dear, Night mate’ and started recruiting ambassadors. This campaign shares the brand’s value ‘well-balanced life’, by promoting the ‘Midnight Blue Calming Cream’ that has sold more than 1 million bottles worldwide. It’ll be recruiting more than 200 people from around the world and holding an online event for 4 weeks where they share ‘my personalized winter night habit (ritual) for staying balanced’. Those who are selected as ambassadors will be provided with a limited-edition kit named ‘Night mate box’ which includes the ‘Midnight Blue Calming Cream’. The Night Mate Box consists of items that can calm and soothe irritated skin, including sleeping eye patches and worry dolls, helping the ambassadors find the time to rest and live in a balanced way. "We have prepared this campaign to share the ideals of a well-balanced life, which the brand pursues," stated Kim So-hyun, senior manager of the Wishcompany's Dear, Klairs brand strategy team. "We look forward to active participation in this campaign from the customers who love us, as well as those who are interested in having healthy skin as well as a healthy inner life.” Those who participate as a campaign ambassador and complete the four-week mission will be given a chance to try the new products of 2023. Moreover, they will gain priority access to the 'Klairs Seoul One Day Class' located in Garosu-gil, Seoul. Those who are selected as top contributors will receive additional products and two selected as MVPs will be given 5-star hotel accommodation tickets. Anyone interested in having a well-balanced life can apply to be an ambassador, and the application is open until January 6th through the official Instagram page of Dear, Klairs. The successful applicants will be announced on January 10th. Dear, Klairs began its story in 2010, in Seoul, as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved as vegan, certified by the international animal rights organization PETA. Based on these achievements, the Wishcompany has been selected as one of the "Asia-Pacific High-Growth Companies" selected by the British Financial Times this year.

- Receiving an award for 3 consecutive years... with more than 80% of sales revenue from overseas sales, and 140% annual average growth rate over the past 3 years - Series of achievements includes ranking No. 1 in Guardian, the No.1 H&B store in Singapore, and being selected as an "Asia-Pacific High-Growth Company" by FT Global beauty content company Wishcompany (CEO Park Soung-ho) revealed on the 5th that they were awarded the 30 Million Dollar Export Tower Award on the 59th Trade Day. Wishcompany won its first 10 Million Dollar Export Tower Award in 2020. They reached 30 million dollars this year, tripling their export revenue growth in two years. The company has won the award for 3 consecutive years. The overseas revenue of Wishcompany takes up over 80% of its total revenue, and its annual average growth rate has reached 140% over the past 3 years. Wishcompany's products have continuously been ranked at the top among local commerce platforms overseas, contributing to the company's expansion of its revenue. Last month, consumers of Guardian, Singapore's No.1 H&B store, ranked Dear, Klairs' "Rich Moist Foaming Cleanser" and "Supple Preparation Unscented Toner" as Best Product and Bestseller Product, respectively. Dear, Klair also ranked 2nd place in skin care brand product sales of Watsons in Vietnam. This year's award is significant, as it is an achievement in spite of the economic decline due to COVID-19. Wishcompany launched Dear, Klairs in 2010, and they currently own several brands, including By Wishtrend and elmt. Their products are available for sale in over 60 countries around the world. This year, Wishcompany has been selected as an "Asia-Pacific High-Growth Company" by the UK Financial Times due to their robust performance in the global market. Wishcompany CEO Park Soung-ho stated, "Wishcompany has worked to establish the global K-beauty market and expand our brand value since its foundings in 2010," and "We thank all our staff and customers, and we will continue to look for different localization strategies, such as strengthening our customer reach, to actively build a global market for our products." The Export Tower Award is presented to companies which contributed to export increases at the Trade Day ceremony hosted by the Korea International Trade Organization every year.

- 600% sales increase from last month using the rapidly growing e-commerce platform TikTok Shop in Vietnam - 1.9-million-views live streaming on TikTok Shop in Sept. and Nov., "fourth highest" sales and interest - Expanding its Vietnam market performance through expertise on utilizing content and media based on 5.5 million subscribers "Dear, Klairs" is expanding its performance in the Vietnam market after being selected as the fourth hottest rising star in the Vietnamese TikTok Shop, recording 1.9 million views. Dear, Klairs is the representative brand of Wishcompany Inc., which is a Korea-based global beauty content company (CEO Park Soung-ho). Dear, Klairs officially launched its TikTok Shop "Klairs Vietnam" channel in Vietnam in August, with its rapidly growing users in Vietnam TikTok and TikTok Shop are growing platforms that are drawing a lot of attention in Vietnam. With their local popularity, Dear, Klairs participated in the "9.9 Campaign," which is a large shopping sales event, only 1 month after launching its official channel. Wishcompany hosted live broadcasts on the TikTok Shop in Vietnam for the 9.9 and 11.11 Campaigns in September and November, respectively. During the 11.11 Campaign, Dear, Klairs accomplished 600% sales growth compared to the previous month, the largest sales record of the brand, and 1.9 million views, three-fold compared to the previous month. In addition to sales, Dear, Klairs recorded the fourth highest popularity in the TikTok Shop Beauty division for the September campaign and was selected as a rising star based on the collaboration with local creators. Wishcompany, the only Korean skincare brand to be ranked, has more than 5.5 million subscribers around the world with its expertise in content development and media use. Dear, Klairs, which led a successful campaign, is a global skincare brand that has gained its popularity as a steady seller across 60 countries around the world. Early this year, Dear, Klairs was ranked by the Vietnamese Watsons in the second place for the 2021 Skincare category. In October, Dear, Klairs was also selected as "Consumers' Favorite Brand" by Guardian, a large-scale H&B store in Vietnam. Chief Manager Son Hye-jin, who is in charge of Wishcompany's Asia-Pacific sales, stated: "Quick response to localized content, new media, platforms and utilizing them will be effective in expanding brand awareness and increasing sales. We will continue to make efforts to further strengthen customer contact points through local customized campaigns." Dear, Klairs began its history in 2010 in Seoul as a global skincare brand and has currently produced 8 products that sold millions globally. Every product boasts a vegan formula and has been approved to be vegan certified by the international animal rights organization PETA. Based on such achievements, Wishcompany has been selected as the "Asia-Pacific High-Growth Companies" selected by the British Financial Times this year.